Tink’s Column

Hotmail Shows Email Is Still Hot

As I and many other members of the DMA’s Email Marketing Council have said, the frequent reports about email’s demise as a platform are simply misguided. Despite the rise of social media and the likes of Google…

DotDigital Group For Company Of The Year

In February 2009, dotMailer and our sister companies dotAgency and dotCommerce, joined the PLUS market as the dotDigital Group PLC. A year on and we’ve been entered for the PLUS Awards, THE awards that celebrate acheivement on…

Fat Face – Surfing To Success

Whilst I generally live and breathe digital marketing, I do have one other passion: windsurfing (an interesting combination, I know!). Because of this, I have shopped with Fat Face in the past and I’m also on their…

Beware Of The Dog

A trend I’ve noticed of late is an increase in the number of prospects coming to us with large lists of purchased email data they are anxious to start emailing to. Some marketers are being offered huge…

Putting Your Best Offer Forward

One of the most frequently asked questions I get is what’s the best offer to make in my emails? What will make my email recipients click? And the answer to that is I don’t know, BUT –…