Tink’s Column

90% See Email As Strategically Important

The Direct Marketing Association (DMA) has released its latest National Client Email Benchmarking Survey 2010 and there are two clear themes that come through in the report: the need for ROI and the development (or not) of…

Introducing Google’s Priority Inbox

Google announced its new feature for Gmail users called Priority Inbox last week, and there has been lots of comment and discussion about what it means for email. Essentially the new tool works out (using a secret…

8 Tips To Revitalise Your Email Marketing

We speak to lots of clients who have reached a bit of a rut when it comes to their email marketing. They send the same type of message out to recipients and, while the results are ok,…

61% Prefer To Receive Promotions By Email

A report out last week from Econsultancy reveals that while UK consumers are increasingly using social media sites such as Twitter and Facebook, marketers still need to focus on targeted and relevant email marketing if they want…

8 Tips For Effective Seasonal Email Marketing

Last week we looked at some of the World Cup emails we’d been sent over the last month or so and this got us thinking: what’s the best way to use email marketing to piggyback off popular…

7 Top Tips To Integrate Email With Social Media

Social media is the latest buzzword in the marketing industry. But social media does not work well in isolation. By integrating your social media activity with your email marketing, you can improve the effectiveness and results from…

Hotmail Shows Email Is Still Hot

As I and many other members of the DMA’s Email Marketing Council have said, the frequent reports about email’s demise as a platform are simply misguided. Despite the rise of social media and the likes of Google…

DotDigital Group For Company Of The Year

In February 2009, dotMailer and our sister companies dotAgency and dotCommerce, joined the PLUS market as the dotDigital Group PLC. A year on and we’ve been entered for the PLUS Awards, THE awards that celebrate acheivement on…

Fat Face – Surfing To Success

Whilst I generally live and breathe digital marketing, I do have one other passion: windsurfing (an interesting combination, I know!). Because of this, I have shopped with Fat Face in the past and I’m also on their…

Beware Of The Dog

A trend I’ve noticed of late is an increase in the number of prospects coming to us with large lists of purchased email data they are anxious to start emailing to. Some marketers are being offered huge…

Putting Your Best Offer Forward

One of the most frequently asked questions I get is what’s the best offer to make in my emails? What will make my email recipients click? And the answer to that is I don’t know, BUT –…