Tink’s Column

Send More Email, Sell More: The 5 Rules

The thing about email is – the more you send, the more money you make online. Research has shown that many businesses are missing out on opportunities and leaving money on the table by not sending enough…

10 Stats An Email Marketer Should Know

So you’ve put together what seems like the perfect email marketing campaign. Everything seems to be in place and you are all set to hit the send button. Before you do, the latest dotMailer Hitting the Mark…

The Perfect Time To Send An Email Newsletter

Before we get engrossed in this discussion, I think it would be right to start by debunking a universal myth of email marketing. The classic myth is that Tuesday morning and Thursday afternoon are the best times…

How To Use Social Media To Supercharge Your Email Database

A massive 78% of the UK’s online population uses social networks and websites like Facebook and Twitter to share and pass on information. Add that to the fact that 25% of all time spent on the internet…

Does Your Email Marketing Need A New Prescription?

Being an email marketer, it’s funny how often you bump into something that makes you think of work! A little while ago after visiting the doctor, I received an email about ordering repeat prescriptions. So far, so…

Happy Birthday Email (Possibly)!

Anyone that watched the TV show last night with Stephen Fry presenting the 100 greatest gadgets will know exactly how important technology is to us all. But it would probably not surprise you to know that I’d…

DotDigital Introduces Business Volunteering

dotDigital owes  a lot to Croydon. We were born in this town, we grew up here and we built our business here – it’s in our DNA. So our reaction to recent disturbances was the same as…

Good(Bye) Mail

Some unfortunate news last week for fans of certified email systems. GoodMail, one of the larger companies out there, has been forced to close its doors, issuing the following statement from its CEO: It is with great…

5 Email Marketing Predictions For 2011

We hope you had a good festive break, a jolly New Year and are now fully back into the swing of things! It might be a bit of a cliché, but a new year is always a…

Is Snow The Ultimate Email Marketing Strategy?

We talk a lot on this blog about how to increase the clicks and opens that your emails receive. You’ll find numerous articles about subject lines, personalisation or integration, and these are all vital aspects of the…

DotDigital In The Croydon Advertiser

Like all great companies, we’re proud of our origins. Apple has Sacramento, the Romans had Rome and we have… Croydon. In all seriousness, without our roots here, we wouldn’t be the bustling fast-growing company that we are…

Judging The 2010 DMA Awards

In my role as a member of the DMA’s Email Marketing Council, one of my responsibilities is the annual judging of the DMA Awards. The process kicks off by looking at the submissions and assessing their success…