Tink’s Column

How To Use Social Media To Supercharge Your Email Database

A massive 78% of the UK’s online population uses social networks and websites like Facebook and Twitter to share and pass on information. Add that to the fact that 25% of all time spent on the internet…

Does Your Email Marketing Need A New Prescription?

Being an email marketer, it’s funny how often you bump into something that makes you think of work! A little while ago after visiting the doctor, I received an email about ordering repeat prescriptions. So far, so…

Happy Birthday Email (Possibly)!

Anyone that watched the TV show last night with Stephen Fry presenting the 100 greatest gadgets will know exactly how important technology is to us all. But it would probably not surprise you to know that I’d…

DotDigital Introduces Business Volunteering

dotDigital owes  a lot to Croydon. We were born in this town, we grew up here and we built our business here – it’s in our DNA. So our reaction to recent disturbances was the same as…

Good(Bye) Mail

Some unfortunate news last week for fans of certified email systems. GoodMail, one of the larger companies out there, has been forced to close its doors, issuing the following statement from its CEO: It is with great…

5 Email Marketing Predictions For 2011

We hope you had a good festive break, a jolly New Year and are now fully back into the swing of things! It might be a bit of a cliché, but a new year is always a…

Is Snow The Ultimate Email Marketing Strategy?

We talk a lot on this blog about how to increase the clicks and opens that your emails receive. You’ll find numerous articles about subject lines, personalisation or integration, and these are all vital aspects of the…

DotDigital In The Croydon Advertiser

Like all great companies, we’re proud of our origins. Apple has Sacramento, the Romans had Rome and we have… Croydon. In all seriousness, without our roots here, we wouldn’t be the bustling fast-growing company that we are…

Judging The 2010 DMA Awards

In my role as a member of the DMA’s Email Marketing Council, one of my responsibilities is the annual judging of the DMA Awards. The process kicks off by looking at the submissions and assessing their success…

90% See Email As Strategically Important

The Direct Marketing Association (DMA) has released its latest National Client Email Benchmarking Survey 2010 and there are two clear themes that come through in the report: the need for ROI and the development (or not) of…

Introducing Google’s Priority Inbox

Google announced its new feature for Gmail users called Priority Inbox last week, and there has been lots of comment and discussion about what it means for email. Essentially the new tool works out (using a secret…

8 Tips To Revitalise Your Email Marketing

We speak to lots of clients who have reached a bit of a rut when it comes to their email marketing. They send the same type of message out to recipients and, while the results are ok,…

61% Prefer To Receive Promotions By Email

A report out last week from Econsultancy reveals that while UK consumers are increasingly using social media sites such as Twitter and Facebook, marketers still need to focus on targeted and relevant email marketing if they want…

8 Tips For Effective Seasonal Email Marketing

Last week we looked at some of the World Cup emails we’d been sent over the last month or so and this got us thinking: what’s the best way to use email marketing to piggyback off popular…

7 Top Tips To Integrate Email With Social Media

Social media is the latest buzzword in the marketing industry. But social media does not work well in isolation. By integrating your social media activity with your email marketing, you can improve the effectiveness and results from…