News

Masterclass ten – A guide to integrating and communicating with email

Why should I use email? As a cost-effective and reliable channel, email should be your automatic backstop for any of the alerts, reminders and notifications, including confirmations and receipts. These are important messages that you need to…

Masterclass nine- Making omnichannel easy and leveraging all the channels at your disposal

Branch This is where a tool exclusive to Comapi comes in handy. Branch. With Branch, you can set up either your preferences or the preferences of your particular audience so that a single message can be sent…

Masterclass eight -A guide to integrating and communicating with in-app chat

Expectations and risks Customers today do not expect to leave your app if they have an issue or question. In-app resolution is not just the goal, but the standard of customer service that consumers expect. Remember, communicating…

Masterclass seven – A guide to integrating and communicating with web chat

Summary Welcome to lesson seven of our omnichannel masterclass. If you missed the last article, you can view it here – omnichannel masterclass part six. Web chat or live chat, is one of the most essential tools…

Masterclass six – A guide to integrating and communicating with push notifications

Content There are two main things of note when it comes to formatting your push notifications. Firstly are the micro nature of their content. Not having very many characters forces you to be creative. The most effective…

Masterclass five – A guide to integrating and communicating with Twitter DM

Who can you message with Twitter DM? In order to message a user on Twitter DM, the user must fulfil one of the following: The user is following your account The user has messaged you previously The…

Masterclass four – A guide to integrating and communicating with Facebook Messenger

Who can you message? Who can you message? Even before GDPR gripped Europe, it’s best practice anyway to make sure that the people you are messaging actually want to hear from your brand, or you risk alienating…

Masterclass three – A guide to integrating and communicating with SMS

Low-volume or high-volume sending? The first item for you to consider will be whether your business or organisation will be sending low or high volumes. On-demand individual sending is appropriate for small campaigns, but companies that need…

Masterclass two – What channels can you communicate on and what sort of messages can you send with a CPaaS?

SMS SMS is one of the strongest channels for business messaging, boasting impressive 98% open rates and an adoption across wide ranges of demographics. For alerts, reminders and notifications that require no rich media such as images,…

Masterclass one – Exploring the omnichannel environment and discovering why CPaaS exists

The digital landscape Twenty years ago, if you wanted to source information on a product, you would pound the pavement, find the home of the brand, seek a sales assistant, and ask questions in person. How many…

The story behind the dotdigital rebrand

Our vision We embarked on our mission to rebrand when we realized the dotmailer name no longer encompassed everything we do. We started by looking at the limitations and shortcomings of the current branding and found a…

Karina Hollekim to speak at dotdigital Summit 2019

Let’s delve into this year’s second speaker for the dotdigital Summit 2019. About Karina: Karina Hollekim, in her own words, is not an extraordinary girl, but she’s done extraordinary things. She is a female pioneer and was…

The winners from dotmailer Hack Week 2018

How we hack Our Hack Weeks are about three things: pushing the boundaries of what marketing and customer engagement technology can be; learning new things; and having fun. In 2018, our Hack ‘Week’ was four days long.…

Speaker announcement for dotdigital Summit 2019

Let’s delve into this year’s first speaker for the dotdigital Summit 2019. About Tim: Tim is a senior columnist for the Financial Times. His long-running column, ‘The Undercover Economist’, reveals the economic ideas behind everyday experiences. He…

5 reasons to come to the dotdigital Summit

At the 2019 dotdigital Summit we’re uncovering the key to working smarter, not harder. You’re already working hard. We know that for a fact. We can see it in the amazing marketing we witness on every channel,…