News

dotdigital Summit and dotties postponed

dotdigital Summit is an inspiring time for all of us. Each year, we come together to learn about the evolving digital marketing space, as well as absorb knowledge from the best industry experts. Our aim is for…

Q&A with Rory Sutherland

We posed 11 questions to legendary ad man Rory Sutherland, our keynote at dotdigital Summit 2020. Find out what makes him tick here!

Marketing automation or Personalization?

It’s a tale as old as time. Or as old as modern day marketing anyway. Which technique is more effective for generating and nurturing leads and business? On the one hand we have a personalized approach with…

dotdigital and Tryzens launch new integration, empowering retailers to supercharge their ecommerce marketing

The new pre-built integration, or ‘cartridge’, has been built by Tryzens, a leading ecommerce specialist in partnership with dotdigital, an omnichannel marketing automation platform provider. Tryzens is the partner of choice for dotdigital and has helped enhance…

Announcing Chat for Magento

I am incredibly excited to announce that today we launched Chat for Magento, powered by dotdigital. As part of the Magento 2.3.4 release, we have bundled our live chat product and included one free agent for merchants…

How the CCPA compares to the GDPR: 10 things you need to know

1. Why is the CCPA important? While the GDPR applied a unified privacy law across Europe, the USA has no comparable federal law that compares. There have been ripples of state-led laws, granting similar rights to the…

5 effective strategies to increase customer engagement for online retailers

The retail landscape has evolved massively: only a few years ago, retailers were producing a standardized product set for consumers who weren’t used to a large product range. But today’s retailer faces a consumer who is spoiled…

dotdigital Engagement Cloud named leader in G2’s Marketing Automation Grid

G2 rates products from the Marketing Automation category algorithmically from product reviews shared by G2 users and data aggregated from online sources and social networks. Vendors are scored for their customer satisfaction and market presence, and fall…

4 things you didn’t know product recommendations could do for you

This is the final of a three-part series on where to focus your efforts after a surge in sales from new customers. See parts one and two here. Last week, as part of our series on actions…

dotdigital is a CSA certified sender

With more than 1,000 members, eco is the largest internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe. The CSA acts as a neutral interface between mailbox providers and…

dotdigital Summit 2020: the stage is set for a CX extravaganza

Register your spot now. On July 16th, 2020, we’ll be hosting the fourth dotdigital Summit at Tobacco Dock in London. The Summit’s year-on-year success has not only earned it renowned distinction, but a status as the landmark…

15 Black Friday marketing hacks to drive sales

Over the course of three weeks we’ve written a three-part blog series on the best Black Friday marketing hacks to smash your sales targets. The first blog outlined the first nine hacks, while the second blog revealed…

dotdigital wins 2019 Best Marketing Automation at NORA

dotdigital APAC emerged as winners of the Best Marketing Automation category at the recent NORA Solution Partner Excellence Awards, held at the Australian National Maritime Museum in Sydney. The awards, organized by the National Online Retail Association…

NORA Network chats with our APAC regional director, Rohan Lock

From being a part of dotdigital’s core team in the UK and responsible for building dotdigital’s footprint in Australia and Singapore, Rohan discusses the rebranding journey and sheds light on how we have grown in terms of…

Customer Engagement: Brands need to focus more on data to engage with customers better

Customer engagement has been an industry-wide marketing term for around a decade now. It encapsulates the change in marketing philosophy brought about by three effects of digital media: Rise of marketing automation Move from one-to-many broadcast marketing…

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