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3 ways to drive conversions with web behavior data

Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes.…

dotdigital at MagentoLive Australia 2019

The latter was the first event for us as dotdigital, where the tradeshow was an exciting stage to share ideas and network with some of the biggest innovators in ecommerce. MagentoLive was a proud moment for the…

Segment your audience using loyalty insights

In today’s highly competitive, online marketplace, it’s no longer enough to differentiate on price and logistics. Stores need to do more to build better customer relationships. Why? Because the one-on-one relationship common to brick-and-mortar stores is lost…

The secret to success is you: join our personal development sessions at the dotdigital Summit

At this year’s dotdigital Summit, we’ve decided to focus a whole track on helping you dedicate time to your personal development. After all, what good is an awesome marketing strategy, if you don’t have the skills, power,…

Love your customers like every day were Valentine’s Day

Love is in the air, and so is the desire to shop. The National Retail Federation says American consumers will spend a near-record $19.6 billion on Valentine’s Day. So, just like the Romeos trying to find their…

dotdigital Summit 2019: an interview with Mark Roberts

Ahead of the 2019 dotdigital Summit, we sat down with Mark Roberts, co-founder of Beer Hawk. Leading the charge of our ‘brilliant fundamentals’ breakout sessions, we wanted to know a little bit more about Mark, where he’s…

Masterclass fourteen – Key considerations when choosing an omnichannel vendor

What is their experience level and diversity of clients? Is the vendor experienced at handling a company of my size? Do they have similar clients, who would have had similar challenges they helped with, to overcome? Are…

Masterclass thirteen – Effectively managing data with CPaaS Profiles

Where is the data stored It’s important that your CPaaS system stores data on your customers in a central location, such as a profile, which can be accessed by any of your team. Make sure this isn’t…

Mastserclass twelve – Getting insight from your CPaaS – configuring webhooks the right way

What kind of webhooks can I have? With the right provider, you should be able to choose anything, from information on your customers such as age, location, last active on app, Facebook Messnger ID or display name,…

Masterclass eleven – A guide to integrating 2-factor authentication (2FA) phone number validation

Verification at point of capture Verifications APIs can be used to allow businesses to verify a user’s mobile number at the point of capture. Not only does this ensure your company records are accurate for crucial sends,…

Masterclass ten – A guide to integrating and communicating with email

Why should I use email? As a cost-effective and reliable channel, email should be your automatic backstop for any of the alerts, reminders and notifications, including confirmations and receipts. These are important messages that you need to…

Masterclass nine- Making omnichannel easy and leveraging all the channels at your disposal

Branch This is where a tool exclusive to Comapi comes in handy. Branch. With Branch, you can set up either your preferences or the preferences of your particular audience so that a single message can be sent…

Masterclass eight -A guide to integrating and communicating with in-app chat

Expectations and risks Customers today do not expect to leave your app if they have an issue or question. In-app resolution is not just the goal, but the standard of customer service that consumers expect. Remember, communicating…

Masterclass seven – A guide to integrating and communicating with web chat

Summary Welcome to lesson seven of our omnichannel masterclass. If you missed the last article, you can view it here – omnichannel masterclass part six. Web chat or live chat, is one of the most essential tools…

Masterclass six – A guide to integrating and communicating with push notifications

Content There are two main things of note when it comes to formatting your push notifications. Firstly are the micro nature of their content. Not having very many characters forces you to be creative. The most effective…

Masterclass five – A guide to integrating and communicating with Twitter DM

Who can you message with Twitter DM? In order to message a user on Twitter DM, the user must fulfil one of the following: The user is following your account The user has messaged you previously The…