News

How the CCPA compares to the GDPR: 10 things you need to know

1. Why is the CCPA important? While the GDPR applied a unified privacy law across Europe, the USA has no comparable federal law that compares. There have been ripples of state-led laws, granting similar rights to the…

5 effective strategies to increase customer engagement for online retailers

The retail landscape has evolved massively: only a few years ago, retailers were producing a standardized product set for consumers who weren’t used to a large product range. But today’s retailer faces a consumer who is spoiled…

dotdigital Engagement Cloud named leader in G2’s Marketing Automation Grid

G2 rates products from the Marketing Automation category algorithmically from product reviews shared by G2 users and data aggregated from online sources and social networks. Vendors are scored for their customer satisfaction and market presence, and fall…

4 things you didn’t know product recommendations could do for you

This is the final of a three-part series on where to focus your efforts after a surge in sales from new customers. See parts one and two here. Last week, as part of our series on actions…

dotdigital is a CSA certified sender

With more than 1,000 members, eco is the largest internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe. The CSA acts as a neutral interface between mailbox providers and…

dotdigital Summit 2020: the stage is set for a CX extravaganza

Register your spot now. On July 16th, 2020, we’ll be hosting the fourth dotdigital Summit at Tobacco Dock in London. The Summit’s year-on-year success has not only earned it renowned distinction, but a status as the landmark…

15 Black Friday marketing hacks to drive more sales

Over the course of three weeks we’ve written a three-part blog series on the best Black Friday marketing hacks to smash your sales targets. The first blog outlined the first nine hacks, while the second blog revealed…

dotdigital bags the 2019 Best Marketing Automation Partner Award at NORA Solution Partner Excellence Awards

dotdigital APAC emerged as winners of the Best Marketing Automation category at the recent NORA Solution Partner Excellence Awards, held at the Australian National Maritime Museum in Sydney. The awards, organized by the National Online Retail Association…

NORA Network chats with our APAC regional director, Rohan Lock

From being a part of dotdigital’s core team in the UK and responsible for building dotdigital’s footprint in Australia and Singapore, Rohan discusses the rebranding journey and sheds light on how we have grown in terms of…

Customer Engagement: Brands need to focus more on data to engage with customers better

Customer engagement has been an industry-wide marketing term for around a decade now. It encapsulates the change in marketing philosophy brought about by three effects of digital media: Rise of marketing automation Move from one-to-many broadcast marketing…

Select Fashion: more powerful in omnichannel marketing with its Segmentify and dotdigital partnership!

Select Fashion is also one of the high-street womenswear retailers to whom, for the first part of the year, 2019 didn’t bring good tidings. Struggling with all the major challenges of the fashion retail industry, the brand…

The power of preference centers

Earlier this year it was revealed by the DMA that new subscribers are willing to hand over their data in exchange for personal experiences. Savvy-shoppers know that brands have the tools to create something really special. Preference…

Getting closer to the action: how to keep sports fans engaged

You may think that fans, in their nature, are more engaged with the team or sport they support than your average customer. And, in some ways, that’s true. Your fans are already engaged. They actively want to…

Inspiring action: tips and tricks the nonprofit marketer should know

Being part of such a demanding and pressurized industry is not easy. For years, dotdigital has been working to deliver solutions to many NFP pain points. That’s why Engagement Cloud is the platform of choice for so…

Interview with Rebecca Symmons, Head of Digital at Swansea City A.F.C.

We interviewed Rebecca ahead of our sports seminar to find out about her journey to Swansea City A.F.C., plus clues on what her talk will cover. Tell me about yourself. I’m currently living back in my hometown…