News

Marketing analytics 2.0 – dashboards meet workflows

There is good reason to be optimistic though. We’ve been working away on developing ways in which we can bring analytics and actionable insight into your everyday workflows.  Why am I talking about workflows? Well, all dashboards…

Who cares about open rates?

Who does care? Email open rates have always been a controversial topic matter. I’ve worked with many brands who regularly ask what a reasonable open rate is for their campaigns; they search high and low for benchmark…

dotdigital is now ISO 27701 certified

We’re extremely proud to announce that dotdigital has been awarded ISO 27701 certification; demonstrating our ongoing commitment to privacy and trust. So, what is ISO 27701? The International Organization for Standardization (ISO) is an independent organization that…

iOS 15: What you need to know

The breakneck speed of digital transformation this past year has been impressive in not just velocity but in the breadth of impact.  Organizations at every level, are developing new, more agile, digital marketing strategies.  And while those…

Naughty by nurture – The season finale one

We tend to do things a little differently at dotdigital, making the overly complex super simple and easy to use. So, we decided that our podcast would follow suit. Not too taxing or complicated, but packed full…

Update: EU Standard Contractual Clauses

On Friday 4th June 2021, the European Commission published finalized versions of new Standard Contractual Clauses (SCCs).  What are Standard Contractual Clauses? Standard Contract Clauses have been around for a long time and are used by companies…

Changes to the Spam Act in Australia

Recently and quietly, there was a major change in the Spam Act (specifically the Spam Regulations 2021 under the Spam Act) that took effect from April 1st, 2021 in order to provide more clarity around the “unsubscribe”…

The force is strong with us all today

Today is May the 4th, which is the unofficial day of Star Wars. Whether you’re a full-on geek like me or you’ve not been living under a rock for the last 44 years, you’ll know something about…

New dawn for retailers as Bronto fades into the sunset

Keeping pace with the modern consumer has been a challenge for some years and since 2020 and Covid-19 this got a whole lot harder. They were always demanding, fickle, sophisticated, and connected, but now they are so…

dotdigital partners with Adobe to power enhanced customer engagement across all touchpoints

April 19th, 2021 – London, UK Today, dotdigital, the leading marketing automation and customer engagement platform, has announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship.    As…

What is the perfect ecommerce customer journey?

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to the “new norm.” I know, the new…

Accelerate your digital can-do with Salesforce Commerce Cloud and dotdigital

McKinsey states that the speed of this change is unprecedented. For example, in July last year, they reported that ecommerce penetration in the US had moved from 17% to 33% in just two months (surpassing a previous…

SMS marketing: 8 programs to get started

SMS marketing drives ROI by engaging your database with short, sharp messages, right into the palm of their hand.   Similar to email marketing, SMS marketing allows marketers to reach subscribers with personalized one-to-one communications at scale. Modern consumers always…

International Women’s Day: #ChooseToChallenge

International Women’s Day (IWD) has been celebrated for more than a century, with the first gathering being supported by a million people in 1911. In 1975, which was also International Women’s Year, the United Nations (UN) officially recognized IWD as March…

The many cases for single sign-on

Research from NordPass (2020) reports that the average person has 100 passwords, a number that has increased by 25% in a single year. No wonder something as simple as accessing your most-used platform can be so time-consuming.…

Tom&Co’s ultimate guide on how to create omnichannel experiences

Like many retailers across the UK, over 70% of our clients have a brick-and-mortar presence alongside their online store. Most of them have also experimented with omnichannel experiences for their customers.  Read on to find out how…