News

3 ways to drive customer engagement

Customer engagement is earned through trust and over time. It’s no easy feat for brands; our noisy digital age means that connecting with customers is rather challenging. What’s more, customer engagement is intrinsically hard to measure. Sure,…

3 ways to drive conversions with web behavior data

Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes.…

dotdigital at MagentoLive Australia 2019

The latter was the first event for us as dotdigital, where the tradeshow was an exciting stage to share ideas and network with some of the biggest innovators in ecommerce. MagentoLive was a proud moment for the…

Segment your audience using loyalty insights

In today’s highly competitive, online marketplace, it’s no longer enough to differentiate on price and logistics. Stores need to do more to build better customer relationships. Why? Because the one-on-one relationship common to brick-and-mortar stores is lost…

The secret to success is you: join our personal development sessions at the dotdigital Summit

At this year’s dotdigital Summit, we’ve decided to focus a whole track on helping you dedicate time to your personal development. After all, what good is an awesome marketing strategy, if you don’t have the skills, power,…

Love your customers like every day were Valentine’s Day

Love is in the air, and so is the desire to shop. The National Retail Federation says American consumers will spend a near-record $19.6 billion on Valentine’s Day. So, just like the Romeos trying to find their…

dotdigital Summit 2019: an interview with Mark Roberts

Ahead of the 2019 dotdigital Summit, we sat down with Mark Roberts, co-founder of Beer Hawk. Leading the charge of our ‘brilliant fundamentals’ breakout sessions, we wanted to know a little bit more about Mark, where he’s…

The story behind the dotdigital rebrand

Our vision We embarked on our mission to rebrand when we realized the dotmailer name no longer encompassed everything we do. We started by looking at the limitations and shortcomings of the current branding and found a…

Karina Hollekim to speak at dotdigital Summit 2019

Let’s delve into this year’s second speaker for the dotdigital Summit 2019. About Karina: Karina Hollekim, in her own words, is not an extraordinary girl, but she’s done extraordinary things. She is a female pioneer and was…

The winners from dotmailer Hack Week 2018

How we hack Our Hack Weeks are about three things: pushing the boundaries of what marketing and customer engagement technology can be; learning new things; and having fun. In 2018, our Hack ‘Week’ was four days long.…

Speaker announcement for dotdigital Summit 2019

Let’s delve into this year’s first speaker for the dotdigital Summit 2019. About Tim: Tim is a senior columnist for the Financial Times. His long-running column, ‘The Undercover Economist’, reveals the economic ideas behind everyday experiences. He…

5 reasons to come to the dotdigital Summit

At the 2019 dotdigital Summit we’re uncovering the key to working smarter, not harder. You’re already working hard. We know that for a fact. We can see it in the amazing marketing we witness on every channel,…

Announcing new integration with Shopify Flow

There’s not a single minute to spare for marketers – especially this time of year. When we talk to our customers about their main obstacles, there’s one challenge comes up time and time again – time! What…

Preparing for Black Friday

That’s a 16% increase on Black Friday last year and a 200% increase compared to a typical day! It’s that last statistic which really stands out for the dotmailer technical teams. We need to be ready for…