News

What is D2C (direct-to-consumer) marketing?

D2C marketing and its popularity is rapidly changing the ecommerce landscape. Cutting out the retailer, companies are manufacturing, marketing, selling, and shipping their own products directly to the consumer.   With expectations shifting, customers prefer more streamlined and…

Marketing automation: how to start automating emails

Marketing automation improves productivity by 20% and can lead to an average increase of 451% in qualified leads. How? Because marketing automation eliminates repetitive tasks and allows you to focus on other parts of your business. While…

Google outage: how dotdigital mitigated the effects on customers

Find out how dotdigital responded to Google's unprescidented outage this week.

Email marketing: 100 terms you need to know

100 email marketing terms you need to know   A  A/B split test: An A/B split test measures the performance of two variables in your email. For example, two subject lines or two calls to action.   Abandoned cart email: An…

Customers should be ready for at least a 100% more bot link checks than last year

Head of deliverability Tanya Plaza outlines how dotdigital is helping remedy the implications of bot clicks.

Glittering examples of marketing excellence: dotties winners revealed

All the best highlights from the dotties connected 2020, plus the winners, their successful campaigns, and praise from our expert panel of judges.

New release: How to manage the shift from offline to online

Check out all the ins and outs of our new product release, and how our upgraded features can help you drive success during the holiday season.

dotdigital wins big in BigCommerce Partner Awards

Read about dotdigital's award wins at the 2020 BigCommerce Partner Awards

We’re now G-Cloud approved! What this means for you…

Find out more about dotdigital's G-Cloud certification from our UK Head of Sales.

dotties connected: shortlist announced

As marketers we often pride ourselves on our quick-thinking, reactive skills and ability to stay cool under pressure but 2020 has really put us to the test. It’s been a year like no other and we want to…

What is SMS marketing?

Like email marketing, SMS is a permission-based method of marketing. It can be used to send promotions, alerts, coupons, and more.  As a permission-based channel, customers have to give their explicit consent to be marketed to. The…

Privacy Shield update

Our head of legal, privacy, and compliance addresses any concerns customers might have about the privacy shield update by the ECJ.

Deliverability: let’s talk about Gmail

Gmail has some of the best features and filters for users that make their inbox super easy to operate and understand. And yet marketers seem mystified by gmail and often find themselves coming up against challenges. While…

dotties connected: award entries now open

dotties connected is our first ever virtual marketing awards. You can submit your campaign entry now!

dotdigital is now ISO 27001 certified

So, what is ISO 27001? The International Organization for Standardization (ISO) is an independent organization that sets the global standards in areas such as security, safety, and quality. As the name suggests, its goal is to define…

dotdigital: united against racism

We’re not the first to take a stand against the injustices faced by the Black communities, we will not be the last, but we will be heard. From today onward, we’re committing to the fight to eradicate…

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