News

dotdigital bags the 2019 Best Marketing Automation Partner Award at NORA Solution Partner Excellence Awards

dotdigital APAC emerged as winners of the Best Marketing Automation category at the recent NORA Solution Partner Excellence Awards, held at the Australian National Maritime Museum in Sydney. The awards, organized by the National Online Retail Association…

NORA Network chats with our APAC regional director, Rohan Lock

From being a part of dotdigital’s core team in the UK and responsible for building dotdigital’s footprint in Australia and Singapore, Rohan discusses the rebranding journey and sheds light on how we have grown in terms of…

Customer Engagement: Brands need to focus more on data to engage with customers better

Customer engagement has been an industry-wide marketing term for around a decade now. It encapsulates the change in marketing philosophy brought about by three effects of digital media: Rise of marketing automation Move from one-to-many broadcast marketing…

Select Fashion: more powerful in omnichannel marketing with its Segmentify and dotdigital partnership!

Select Fashion is also one of the high-street womenswear retailers to whom, for the first part of the year, 2019 didn’t bring good tidings. Struggling with all the major challenges of the fashion retail industry, the brand…

The power of preference centers

Earlier this year it was revealed by the DMA that new subscribers are willing to hand over their data in exchange for personal experiences. Savvy-shoppers know that brands have the tools to create something really special. Preference…

Getting closer to the action: how to keep sports fans engaged

You may think that fans, in their nature, are more engaged with the team or sport they support than your average customer. And, in some ways, that’s true. Your fans are already engaged. They actively want to…

Inspiring action: tips and tricks the nonprofit marketer should know

Being part of such a demanding and pressurized industry is not easy. For years, dotdigital has been working to deliver solutions to many NFP pain points. That’s why Engagement Cloud is the platform of choice for so…

Interview with Rebecca Symmons, Head of Digital at Swansea City A.F.C.

We interviewed Rebecca ahead of our sports seminar to find out about her journey to Swansea City A.F.C., plus clues on what her talk will cover. Tell me about yourself. I’m currently living back in my hometown…

Interview with Matt Potter, RVP of Partnerships for EMEA at Movable Ink

Matt will be speaking at our sports seminar on Wednesday 7th August at Lord’s Cricket Ground, along with Partnerships Manager Chelsea Warrington. We interviewed him to get a flavor of what Movable Ink will be talking about. …

Why we need Pride more than ever

Many view Pride as just another stint in the corporate activism calendar. If that’s what you think Pride is about then you’re wrong. Brands that celebrate Pride just as a competitive counter-move – “Well if they’re doing…

Learning and development with dotdigital

Following your feedback, we’ve updated the dotlive format. To ensure everyone leaves empowered to adopt the new tactics we discuss, we’ve tailored our dotlives to address the specific challenges faced by B2B, B2C, and non-profit organizations. For…

3 ways to drive customer engagement

Customer engagement is earned through trust and over time. It’s no easy feat for brands; our noisy digital age means that connecting with customers is rather challenging. What’s more, customer engagement is intrinsically hard to measure. Sure,…

3 ways to drive conversions with web behavior data

Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes.…

dotdigital at MagentoLive Australia 2019

The latter was the first event for us as dotdigital, where the tradeshow was an exciting stage to share ideas and network with some of the biggest innovators in ecommerce. MagentoLive was a proud moment for the…