Marketing trends

9 brilliant Black Friday marketing hacks

Over the course of four weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. Watch out every Friday until Black Friday for smart tactics you can start using now, or download the…

Supercharging your marketing communication with in-store customer data

Businesses with a retail presence know very well that a strong omnichannel strategy lives and dies on having a single customer view. Storing offline and online shopping history in one place sounds awesome on paper but collecting…

The 10 hottest topics to focus on when planning your eCommerce Expo itinerary

eCommerce Expo is almost upon us. Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately,…

6 marketing tactics to build online presence

Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…

Learning and development with dotdigital

Following your feedback, we’ve updated the dotlive format. To ensure everyone leaves empowered to adopt the new tactics we discuss, we’ve tailored our dotlives to address the specific challenges faced by B2B, B2C, and non-profit organizations. For…

How can you use RFM in your marketing?

These personas are created by giving each customer three scores. The scores are based on the recency (R), frequency (F), and monetary value (M) of purchases made. Each is scored between 1 (worst) and 5 (best). The RFM scores are relative and appropriate to…

Why use AI-powered product recommendations?

A humble bestseller product recommendation is an easy win. For a little effort and low data dependencies, it gives you strong revenue uplift. Bestsellers’ high performance makes sense. Your most popular products are popular for good reason.…

Happy Mother’s Day to all the brands out there!

Here are some 2019 examples you can draw on for inspiration next year: Combining Products If you carry both kids and adult ranges, consider combining the products into a Mother / Son or Mother / Daughter duo,…

Ignoring big data is hurting your customer experience

We’ve all heard the saying before – content is king. So, what does that make data? If we’re sticking with the analogy of chess in regards to marketing efforts, where on the board does big data fall?…

What is ARN, and why are all the best businesses doing it?

Perhaps you’ve heard of ARN. Perhaps this is the first you’ve heard of it and curiosity has gotten the better of you. For those of you who are familiar with the term, congratulations! Feel free to jump…

The one business messaging strategy proven to reduce churn and improve the lifetime value

It’s no secret that brand loyalty among customers is low. It’s not that consumers want to be disloyal. In fact, the opposite is true. The modern customer is just a savvy shopper. They want the best price.…

What’s up with WhatsApp for Business?

WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact that Facebook would buy it under twelve…

How Amazon Moments affects customer loyalty

Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to create customer retention programs so brands can…

7 surprising WhatsApp stats for your business

With over 1 billion more users and counting flocking to the app since 2014, WhatsApp is not a channel your business can afford to miss out on. As the fastest growing communication channel on the planet, here…

Leveraging omnichannel for your marketing messaging

The days of brick and mortar may be dwindling. But if you think of your potential consumer base as passing traffic to your virtual storefront, then every channel you open is a door for more business to…

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