Marketing trends

60% of consumers cite social responsibility as a reason for their brand loyalty

Five in eight consumers who categorize their loyalty to their favorite brand as ‘genuine’, named brand social responsibility as a reason for their loyalty. The Future Trends: Paid-for Loyalty report is part of a broader DMA series…

3 in 10 podcast listeners discover new brands through voice advertising

27% of shoppers that listen to podcasts every week are discovering new brands through voice advertising when they tune in. For marketers, it’s a channel not just to watch, but to start tapping into now. The Future…

58% of consumers are willing to share their data

The Future Trends: A New World of Experience report is part of a wider DMA report series that explores the future trends of 2020. Collaborating with partners dotdigital, Collinson, Paragon, and Foresight Factory, the research comprises the…

Doing less and earning more: AI for higher AOV in ecommerce

Personalization is one of the most important optimizations you can make on your ecommerce website in 2020: 65% of users said they were motivated to be loyal by receiving personalized offers and 61% by personalized product recommendations.…

Marketing automation or Personalization?

It’s a tale as old as time. Or as old as modern day marketing anyway. Which technique is more effective for generating and nurturing leads and business? On the one hand we have a personalized approach with…

13 killer Black Friday marketing hacks

Over the next couple of weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. If you missed the first nine tactics you can check out the blog here. Keep an eye on…

9 brilliant Black Friday marketing hacks

Over the course of four weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. Watch out every Friday until Black Friday for smart tactics you can start using now, or download the…

Supercharging your marketing communication with in-store customer data

Businesses with a retail presence know very well that a strong omnichannel strategy lives and dies on having a single customer view. Storing offline and online shopping history in one place sounds awesome on paper but collecting…

The 10 hottest topics to focus on when planning your eCommerce Expo itinerary

eCommerce Expo is almost upon us. Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately,…

6 marketing tactics to build online presence

Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…

Learning and development with dotdigital

Following your feedback, we’ve updated the dotlive format. To ensure everyone leaves empowered to adopt the new tactics we discuss, we’ve tailored our dotlives to address the specific challenges faced by B2B, B2C, and non-profit organizations. For…

How can you use RFM in your marketing?

These personas are created by giving each customer three scores. The scores are based on the recency (R), frequency (F), and monetary value (M) of purchases made. Each is scored between 1 (worst) and 5 (best). The RFM scores are relative and appropriate to…

Why use AI-powered product recommendations?

A humble bestseller product recommendation is an easy win. For a little effort and low data dependencies, it gives you strong revenue uplift. Bestsellers’ high performance makes sense. Your most popular products are popular for good reason.…

Happy Mother’s Day to all the brands out there!

Here are some 2019 examples you can draw on for inspiration next year: Combining Products If you carry both kids and adult ranges, consider combining the products into a Mother / Son or Mother / Daughter duo,…

Ignoring big data is hurting your customer experience

We’ve all heard the saying before – content is king. So, what does that make data? If we’re sticking with the analogy of chess in regards to marketing efforts, where on the board does big data fall?…