Marketing trends

How the brain makes a purchase decision

Good marketing helps communicate whether or not a product is right for the end consumer in a way the brain understands.  A little bit of insight into the neuroscience around how we make those decisions can go…

What is EDM marketing?

“The times change, and if you don’t change with them, you get left behind.” Bradley Walsh I couldn’t agree more with that quote. The ecommerce industry is changing, and believe it or not, 319.6 billion emails are…

Who cares about open rates?

Who does care? Email open rates have always been a controversial topic matter. I’ve worked with many brands who regularly ask what a reasonable open rate is for their campaigns; they search high and low for benchmark…

What is customer-centric email marketing?

If you want to drive the marketing results you want, you need to be thinking about the experience you’re delivering. What are the benefits for the subscriber?  It’s important to remember that email is an inbound marketing…

Progressive Web Apps: future-proofing your ecommerce business

The future of ecommerce  PWA is the future of ecommerce, and if you didn’t already know that, we’ll tell you why. When looking for the best customer experience on your ecommerce site, PWA is the answer. Especially…

Progressive Web Apps: an undeniable asset to your business

What are PWAs and how are they revolutionizing ecommerce?   PWAs allow merchants to give their consumers fast, best practice, app-like experiences on mobile, and responsive experiences on desktop, all via one single platform.  Historically native apps have…

It’s time to get to know your customers

Get To Know Your Customer Day is a day when businesses go the extra mile to delight their customers. But that’s nothing new to the thousands of brands using dotdigital to connect with customers.   Customer experience is at the…

Progressive Web Apps: how can PWAs boost your customer experience?

Why do brands need a PWA?  The majority of webshops are currently being developed for mobile-first. With so many rich features supported on smartphones, it’d be a shame if a shop wasn’t leveraging them on their mobile sites. Features…

A complete guide to customer data

Customer data can be collected and stored across multiple platforms. Different types of data come from different sources. That’s why you need a platform that can connect your data and deliver a single, unified view of your…

Progressive Web Apps: a deep-dive into the next generation of ecommerce experiences

In this four-part blog series, we asked ecommerce experts from our top partners to provide you with exclusive insight into the power and benefits of incorporating PWAs into your marketing strategy. PWAs: a must-have addition to a…

What is responsible marketing?

Responsible marketing is increasingly vital for modern brands looking to retain customers, increase lifetime value, and create unforgettable brand recognition. Your brand, products, and services have an impact on your users. It’s your job to ensure that it’s a positive…

Q&A: Telling stories with Google Data Studio

Juliette: First of all, could you tell us a bit about your role as Head of Online Marketing Blake? Blake: I lead a team of marketers that help the wider marketing organization activate campaigns across digital channels.…

What is customer intent and how to use it in your marketing

Customer intent was the theme of our latest release, but we think it’s time to step back and understand what exactly we mean by the term, and what it means to our marketing strategies. For ecommerce brands,…

How to create interactive customer experiences

Customer experience is not a passing trend. As marketers, we’re no strangers to fads coming and going but the dramatic shift in consumer behavior that happened in 2020 is not going anywhere, anytime soon.   Unfortunately, there is…

The next generation of shopping experiences

As the world of ecommerce changes at a faster rate than ever before, retailers are turning to headless ecommerce strategies to keep up.   What is headless ecommerce?  Headless ecommerce is a way for online retailers and merchants…

What is eRFM?

Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Using customer data such as gender, location, interests, and dislikes, you can group audiences based on their similar traits.   Customer engagement models…