The great B2C and B2B convergence: refining your B2B marketing strategy
Your B2B marketing strategy is even more powerful with B2C tactics at the forefront. Find out how both B2C and B2B are converging to form a winning business formula.
SMS marketing for B2B
Maybe you think it’s unprofessional? Email was once considered informal too, just because it was new – but now it’s the industry standard. And SMS has been around for nearly thirty years now. Just like the Millenials…
5 tips to grow your ecommerce business in preparation for when lockdown lifts
Now, ecommerce has been around for a while. And yet, how to reach customers when they are on lockdown in their homes has been a problem on the minds of businesses everywhere. Well, dotdigital can’t lift lockdown,…
How to integrate ethical practices into your marketing
Why ecommerce brands should focus on ethics What’s all the rage about ethical marketing? Well, consumers are becoming more concerned about how brands and their activities affect people and the planet. One of the reasons they’re becoming…
What is omnichannel, and how you can get there in five steps
This article will explain what omnichannel is, why it’s important, and how you can ensure your brand is set up for omnichannel success. Before we continue, I know it can become confusing to differentiate between omnichannel and…
60% of consumers cite social responsibility as a reason for their brand loyalty
Five in eight consumers who categorize their loyalty to their favorite brand as ‘genuine’, named brand social responsibility as a reason for their loyalty. The Future Trends: Paid-for Loyalty report is part of a broader DMA series…
3 in 10 podcast listeners discover new brands through voice advertising
27% of shoppers that listen to podcasts every week are discovering new brands through voice advertising when they tune in. For marketers, it’s a channel not just to watch, but to start tapping into now. The Future…
58% of consumers are willing to share their data
The Future Trends: A New World of Experiences report is part of a wider DMA report series that explores the future trends of 2020. Collaborating with partners dotdigital, Collinson, Paragon, and Foresight Factory, the research comprises the…
Doing less and earning more: AI for higher AOV in ecommerce
Personalization is one of the most important optimizations you can make on your ecommerce website in 2020: 65% of users said they were motivated to be loyal by receiving personalized offers and 61% by personalized product recommendations.…
Marketing automation or Personalization?
It’s a tale as old as time. Or as old as modern day marketing anyway. Which technique is more effective for generating and nurturing leads and business? On the one hand we have a personalized approach with…
13 killer Black Friday marketing hacks
Over the next couple of weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. If you missed the first nine tactics you can check out the blog here. Keep an eye on…
9 brilliant Black Friday marketing hacks
Over the course of four weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. Watch out every Friday until Black Friday for smart tactics you can start using now, or download the…
11 Halloween marketing tactics
Halloween is fast approaching. That means two things: The watershed will be brimming with grisly, gory, grotesquely gruesome movies. (Not my cup of tea; I prefer ‘It’s the Great Pumpkin, Charlie Brown’.) Brands will pepper their stores,…
Supercharging your marketing communication with in-store customer data
Businesses with a retail presence know very well that a strong omnichannel strategy lives and dies on having a single customer view. Storing offline and online shopping history in one place sounds awesome on paper but collecting…
The 10 hottest topics to focus on when planning your eCommerce Expo itinerary
eCommerce Expo is almost upon us. Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately,…
6 marketing tactics to build online presence
Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…
