11 devilishly good Halloween marketing tactics to BOOst your KPIs
Halloween is fast approaching. That means two things: The watershed will be brimming with grisly, gory, grotesquely gruesome movies. (Not my cup of tea; I prefer ‘It’s the Great Pumpkin, Charlie Brown’.) Brands will pepper their stores,…
Supercharging your marketing communication with in-store customer data
Businesses with a retail presence know very well that a strong omnichannel strategy lives and dies on having a single customer view. Storing offline and online shopping history in one place sounds awesome on paper but collecting…
The 10 hottest topics to focus on when planning your eCommerce Expo itinerary
Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately, one person can’t be in two…
6 marketing strategies to build your online presence
Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…
Ignoring big data is hurting your customer experience
We’ve all heard the saying before – content is king. So, what does that make data? If we’re sticking with the analogy of chess in regards to marketing efforts, where on the board does big data fall?…
What’s up with WhatsApp for Business?
WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact that Facebook would buy it under twelve…
How Amazon Moments affects customer loyalty in the most unexpected way
Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to create customer retention programs so brands can…
Travel and hospitality business messaging is the perfect model. Here’s why
You’ve booked a holiday (lucky you). What’s the first thing that happens next? Whether you’ve booked via an app, a site, or on the phone, you’re likely to receive a detailed confirmation instantly. And, these days you’re…
What is CPaaS and what does it mean for my business?
So what is CPaaS? Well, as we mentioned, CPaaS is an acronym – Communications Platform as a Service. But what does that mean? For your customers, CPaaS is the cloud-based platform that allows real-time conversations between them…
Omnichannel solutions and customer experience: part two
Part two: How to deliver great customer experience Every single customer experience, whether it’s online or offline, should be an opportunity for personalized service. It should be an interaction and a seamless way for the customer to…
Omnichannel solutions and customer experience: part one
Part One: Omnichannel solutions and customer experience Let’s say you set up accounts for your company on every channel out there. You also advertise that your customers can use these to chat with you about your products…