Marketing trends

How to create interactive customer experiences

Customer experience is not a passing trend. As marketers, we’re no strangers to fads coming and going but the dramatic shift in consumer behavior that happened in 2020 is not going anywhere, anytime soon.   Unfortunately, there is…

The next generation of shopping experiences

As the world of ecommerce changes at a faster rate than ever before, retailers are turning to headless ecommerce strategies to keep up.   What is headless ecommerce?  Headless ecommerce is a way for online retailers and merchants…

What is eRFM?

Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Using customer data such as gender, location, interests, and dislikes, you can group audiences based on their similar traits.   Customer engagement models…

Customer experience: how to improve key customer touchpoints

How to improve customer experience has been at the top of marketers’ minds for years. We know that customer conversion and retention are based on the experiences we deliver. As brands grow, we start looking for new…

Top five content trends for 2021

Indeed, a recent Accenture poll concluded the average consumer has “dramatically evolved”, while a YouGov survey found 27% of consumers say that item cost is now a more important factor when shopping as half of workers have…

Progressive Web Apps – why Magento store owners need them in 2021

The ever-growing number of mobile users, higher customer expectations, and rapidly changing Google requirements create a challenging environment for merchants. Building a successful ecommerce business requires keeping up with the latest trends and using the latest technologies.…

SMS for B2B: How sales reps can close more orders with text messaging

SMS for B2B is the dark horse in selling techniques. While cold calling has its place in B2B sales, it’s not a well-liked selling method for most of us. B2B buyers are busy – really busy! –…

dotdigital Hack Week 2020

This is our yearly challenge to our software engineers, product designers, deliverability consultants, and systems administrators to come up with forward-thinking hacks and put them into practice, ready to demo at the end of the week. Not…

What is D2C (direct-to-consumer) marketing?

D2C marketing and its popularity is rapidly changing the ecommerce landscape. Cutting out the retailer, companies are manufacturing, marketing, selling, and shipping their own products directly to the consumer.   With expectations shifting, customers prefer more streamlined and…

2020 in review: From hype cycle to lifecycle

Some of the unmissable highlights from dotdigital Engagement Cloud over the past year.

Social media marketing calendar 2021

Check out all the random social media marketing holidays to shout about in 2021.

Black Friday 2020: Need to know stats

As we ramped up for the busiest sales day of the year, there were a lot of lingering questions about what it was going to look like and how shoppers were going to behave. Now that it’s…

Lifting the lid on AI: What affinity scores mean for marketers

Unlock the secrets of AI with our intelligent product gurus. Understand how affinity scores can help you drive relevant messages that generate revenue.

Why now is the time for interactive email

Our Head of Sales UK introduces the features and benefits of interactive email - a new and engaging way to connect with subscribers in the inbox.

How to send interactive emails

In this fall’s Engagement Cloud release we’re introducing three new ‘interactive email’ templates that can be purchased as a service via our Creative Studio (our unique in-house design and build team). These emails allow contacts to control…

7 ways that AI improves ecommerce in 2020

Discover how AI-powered tools can transform your marketing efforts into effective customer engagement opportunities at scale.