Ignoring big data is hurting your customer experience
We’ve all heard the saying before – content is king. So, what does that make data? If we’re sticking with the analogy of chess in regards to marketing efforts, where on the board does big data fall?…
How Amazon Moments affects customer loyalty in the most unexpected way
Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to create customer retention programs so brands can…