Businesses with a retail presence know very well that a strong omnichannel strategy lives and dies on having a single customer view. Storing offline and online shopping history in one place sounds awesome on paper but collecting…
For many of us, Black Friday conjures up terrifying images of crushing crowds and fighting over TVs. That’s why we’ve put together the ultimate checklist to help you plan your Black Friday sales with confidence. Today, Black…
Reasons to abandon are almost as unique as your customers. Maybe it wasn’t exactly what they were looking for. Perhaps it was more expensive than they were expecting. Or they hadn’t seen how much shipping would cost.…
Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, spelling typos like this could slash your online sales in half. In total, it is believed…
eCommerce Expo is almost upon us. Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately,…
Prioritizing your content is becoming the cornerstone of every digital marketing strategy. According to eMarketer, 60% of marketers create at least one piece of content each day. There’s so much shoddy content out there that fresh, well-written…
Being part of such a demanding and pressurized industry is not easy. For years, dotdigital has been working to deliver solutions to many NFP pain points. That’s why Engagement Cloud is the platform of choice for so…
Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…
What is customer lifecycle marketing and why is it important? Data-driven, customer lifecycle email campaigns are designed to deliver messages to customers at a time that suits them. It’s an email marketing strategy based on the idea…
Following your feedback, we’ve updated the dotlive format. To ensure everyone leaves empowered to adopt the new tactics we discuss, we’ve tailored our dotlives to address the specific challenges faced by B2B, B2C, and non-profit organizations. For…
Have your digital marketing conversions hit a plateau? You know what to do with your pay-per-click campaigns to get more traffic to your site. And you know how to use email marketing to nurture potential leads. But…
Engaged and loyal customers can help boost a company’s revenue. Engaging your email recipients is vital for converting prospects and building customer loyalty. What’s more, looking your best in the inbox increases your brand’s reputation. Engagement can…
These personas are created by giving each customer three scores. The scores are based on the recency (R), frequency (F), and monetary value (M) of purchases made. Each is scored between 1 (worst) and 5 (best). The RFM scores are relative and appropriate to…
