Marketing challenges

How to write the perfect email marketing copy

Email marketing requires you to wear many hats – you have to be a designer, a data analyst, a workflow expert, and more. And, after all of that, you’re left with one of the hardest jobs of all:…

How all omnichannel merchants can use their offline data to drive conversions online

In our 21one features release, dotdigital has released a new insight data importer. This new feature makes it easy to get point-of-sale (POS) data straight into the platform without building an integration, and every merchant with a…

The power of reviews to boost conversion

Customer reviews act as social proof, where people use the behavior of others to guide their own actions. They believe that if other people are doing it, it must be the right thing to do.  In the world…

Non-profit marketing doesn’t have to be complicated, just focused

It’s no secret that today’s digital marketing environment in any industry or sector is highly competitive. It’s also no secret that because most of us are working from home we’re much more readily available for marketing efforts.…

B2B marketing: 5 email campaigns that generate stronger leads

B2B marketers are well aware of the benefits of email marketing. The real problem lies with the barrage of emails landing in inboxes every day. How do you ensure your email campaigns generate the strongest leads possible?  Lead…

Why split-testing isn’t just splitting hairs

Split-testing isn’t a new marketing tactic. In fact, it’s nearly as old as email marketing itself. And yet, many marketers still don’t take the time to test and optimize their email marketing campaigns.   Why is split-testing important? …

Top changes you can make now to improve sending in Japan

As email ecosystems can differ from region to region, here at dotdigital we have a global dedicated deliverability team with a wealth of experience across all regions, giving us the edge to help customers optimize their sending…

Customer experience: how to improve key customer touchpoints

How to improve customer experience has been at the top of marketers’ minds for years. We know that customer conversion and retention are based on the experiences we deliver. As brands grow, we start looking for new…

Smart email marketing means better ROI

Email marketing is well known for being a powerful, revenue-generating marketing channel. It’s your main channel for one-to-one communications with your customers. Those who have signed up to receive your marketing are engaged with your brand. They…

Marketing automation for the financial services sector

Financial services are one of the world’s most important and influential sectors. Covering a broad range of activities, the target audiences for finance firms are as varied as they come. Whether you’re in commercial banking, insurance, or…

10 mistakes to avoid when building email templates

10 mistakes to avoid when creating your email marketing templates. From long-form copy to omitting the preheader text, discover what makes the cut.

SMS for B2B: How sales reps can close more orders with text messaging

SMS for B2B is the dark horse in selling techniques. While cold calling has its place in B2B sales, it’s not a well-liked selling method for most of us. B2B buyers are busy – really busy! –…

Email segmentation: how to use segmentation to personalize emails

Email segmentation is the first step towards email personalization, but it’s also so much more. Segmenting your email marketing guarantees that you’re delivering relevant messages. And relevancy is what subscribers crave.   Sending irrelevant emails can readers into…

What is D2C (direct-to-consumer) marketing?

D2C marketing and its popularity is rapidly changing the ecommerce landscape. Cutting out the retailer, companies are manufacturing, marketing, selling, and shipping their own products directly to the consumer.   With expectations shifting, customers prefer more streamlined and…

3 B2B marketing strategies proven to drive revenue

Uncover three B2B marketing strategies that are proven to convert leads faster and drive more revenue.