Marketing challenges

10 mistakes to avoid when building email templates

10 mistakes to avoid when creating your email marketing templates. From long-form copy to omitting the preheader text, discover what makes the cut.

SMS for B2B: How sales reps can close more orders with text messaging

SMS for B2B is the dark horse in selling techniques. While cold calling has its place in B2B sales, it’s not a well-liked selling method for most of us. B2B buyers are busy – really busy! –…

Email segmentation: how to use segmentation to personalize emails

Email segmentation is the first step towards email personalization, but it’s also so much more. Segmenting your email marketing guarantees that you’re delivering relevant messages. And relevancy is what subscribers crave.   Sending irrelevant emails can readers into…

What is D2C (direct-to-consumer) marketing?

D2C marketing and its popularity is rapidly changing the ecommerce landscape. Cutting out the retailer, companies are manufacturing, marketing, selling, and shipping their own products directly to the consumer.   With expectations shifting, customers prefer more streamlined and…

3 B2B marketing strategies proven to drive revenue

Uncover three B2B marketing strategies that are proven to convert leads faster and drive more revenue.

How Miss Amara used its abandoned cart program to drive revenue

Miss Amara is a small family-owned Australian business that strives to deliver exceptional, uncomplicated, and an enjoyable journey for its customers. Bonded by the love for good rugs, Miss Amara was co-founded by Amie, Aaron, and Alex…

First impressions matter most – Why do a welcome program?

Your first impressions matter the most. It has the power to make or break your new relationship with a customer.   A welcome program should showcase your brand while engaging customers. A friendly hello and thank you for subscribing connects…

Email marketing – How to reduce your unsubscribe rate

No matter how hard you try, there’s no pleasing everybody. People will always opt-out of your email marketing.   But that doesn’t mean you should let them go without a fight. You want inactive subscribers to leave to…

Google outage: how dotdigital mitigated the effects on customers

Find out how dotdigital responded to Google's unprescidented outage this week.

7 email marketing components to test

Discover seven components of email marketing campaigns to test for an optimal strategy that helps you engage customers smarter.

Black Friday 2020: Need to know stats

As we ramped up for the busiest sales day of the year, there were a lot of lingering questions about what it was going to look like and how shoppers were going to behave. Now that it’s…

How the back office can positively impact your marketing campaigns

It has been known for a long time that acquiring customers can be as much as five times more expensive than retaining existing customers and securing a second purchase. The cost of acquiring new customers has also…

How to build your brands with popups

Popups are one of the trickiest and controversial elements of e-commerce marketing tactics. They are typically associated with annoyance or frustration and frankly, with good reason. Too many brands and websites use them to bombard their visitors…

5 rules to make your emails ‘shareable’

Social proof is a massive driving factor in the buying process for the majority of modern shoppers.  Whether it’s a product review or social media share, customers trust the opinion of their peers. More so than the…

Understanding the B2B ecommerce journey – and how to bring in more customers

But B2B ecommerce is a rapidly growing industry – and it’s poised to take off in a big way in 2020 and beyond. According to a study by Amazon, the B2B ecommerce market was worth $829 billion…

How Lyre’s boosted conversions by 53% with dotdigital

Discover how dotdigital customer Lyre's boosted its conversion rate using dotdigital's super-effective marketing automation tools.

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