Marketing challenges

Don’t panic and send toilet paper emails

I knew I would have to say something though when I received an email about postponing a 5k race from a running company that I haven’t interacted with since 2011. When I thought about it, I realized…

Effectively communicating your business continuity

What is business continuity? Business continuity is about building a resilient framework that enables businesses to respond effectively at times of crisis or uncertainty. Rather than ‘firefighting’ in emergency situations, brands can return to business as usual…

Managing communications in times of crisis

Every industry, businesses of all sizes, and teams all around the world are experiencing unprecedented uncertainty. In recent years, businesses have been investing more time and resource in planning crisis communications. Until recently, many haven’t had to…

Even continuity brings change. Here’s what you can do to remain relevant.

Today business continuity is working from home. But marketers need to review their marketing automations in times of uncertainty.

When product recommendations go wrong

Even better are personalized product recommendations. Modern shoppers are crying out for individualized shopping experiences. In fact, we know that an astonishing 77% of consumers will actually pay more for products when brands provide personalized shopping experiences.   But, how…

The 6 Cs of deliverability

Sure, these days we’re all about omnichannel. We eat, sleep, rave, and repeat our omnichannel mantra of sending the right messages to the right people, on the right channel at the right time. But we’ve never taken…

5 tips for sending Valentine’s Day emails

Before you get started with your Valentine’s Day marketing, it’s important to remember one thing: not every email needs to be about love and hearts and kisses. Similarly, just because Valentine’s Day may not feel like a…

7 email marketing best practices in 2020

Email was 50 last year. But brands have only been using it as a revenue-generating channel for around 20 years. It’s frustrating when your emails don’t get opened and no one engages with your brand. But sometimes…

Getting the most out of your email design

From email experts to newbies just entering the industry, there are common design errors that are occurring time and time again. Perhaps it’s because you need results fast, or maybe you’re not aware of some of the dos and don’ts…

How to keep the conversation going post-purchase

You’ve made it through Black Friday, Cyber Monday, Singles’ Day, (maybe even Boxing Day and New Year’s sales by the time you’ve read this) and got yourself a whole lot of new customers – wohoo! With such…

7 Boxing Day email marketing essentials

But the times they are a-changing.   Historically a key sales day, in-store footfall has dropped over recent years. Today’s shoppers prefer to bag a bargain during Black Friday or over 27, 28, and 29 December. Instead, there’s…

4 tactics to quickly engage all the new customers you just won

In last week’s blog, Sam and Ian, our data gurus, gave us some time to talk about how to read your data in dotdigital Engagement Cloud after a busy sales period like Black Friday. We’re continuing the…

Do more with your data after busy shopping periods: five minutes with the data gurus

Keep your eyes peeled for part two. Congratulations! Your business has weathered one of the busiest shopping periods of the year. But whether it’s Black Friday, Christmas, January,scorching summer sales, or even Halloween bonanzas, we all know…

How to create friction-free sales experiences with live chat (even at peak sales times!)

You may be wondering what you can do to improve on your conversion rates from all those ‘just browsing’ visits you had. You might even be hitting your head against a wall because you know how much…

5 tactics to convert holiday bargain hunters

Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become…

Managing SMS marketing sends

Because of that, we pride ourselves at dotdigital on helping you get your campaigns out lightening fast. So, perhaps it seems a tad strange that we’d introduce a feature that slows our SMS sends down… But hear…

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