Marketing challenges

5 rules to make your emails ‘shareable’

Social proof is a massive driving factor in the buying process for the majority of modern shoppers.  Whether it’s a product review or social media share, customers trust the opinion of their peers. More so than the…

Understanding the B2B ecommerce journey – and how to bring in more customers

But B2B ecommerce is a rapidly growing industry – and it’s poised to take off in a big way in 2020 and beyond. According to a study by Amazon, the B2B ecommerce market was worth $829 billion…

How Lyre’s boosted conversions by 53% with dotdigital

Discover how dotdigital customer Lyre's boosted its conversion rate using dotdigital's super-effective marketing automation tools.

What is customer engagement and why is it important?

And, better yet, how do we do it?   Customer engagement has been a buzzword for a while now. The internet is packed with articles about creating ‘meaningful customer engagement’. At dotdigital, we’re guilty of it too. As a customer…

5 simple tips for a winning Black Friday campaign

With less than one week to go, grab some last-minute inspiration for your campaigns this Black Friday. You never know, you could be missing a trick or five!

6 ways to change your email content

Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators.   Producing fresh content send after send is hard. Even for the most…

Customer experience: how important is it?

Customer experience (CX) is the key to business success – at least, that’s what they say. A positive experience stays with you. Equally, so does a bad one. To start delivering exceptional experiences its import we understand…

Five data points to help form your holiday marketing strategy

Tips and tricks to drive your holiday marketing success. Discover how to drum up engagement and boost loyalty during the festive period.

Deliverability: where’s my email?

It's that time of year again - peak sending! dotdigital delivery operations manager Tam Bond gives her top tips on how to avoid delays this holiday season.

The best holiday marketing tips for 2020

Our Head of Strategy and Insight shares his top holiday marketing tips: from personalization and segmentation to automation and seasonal touches that will go down a treat.

What is B2B marketing?

In this article, you’ll discover what B2B marketing is, understand the difference between B2B marketing strategies, and learn how to engage and convert your business audience.  What is B2B marketing? B2B marketing refers to the marketing of…

Making the most of email marketing for luxury brands

Contact still not converted after the second abandoned basket email? Send a discount code. New subscribers still haven’t made their first purchase after x amount of time? Send a discount code. It just works. So what do…

4 benefits of targeted email marketing

Email marketing tactics have changed significantly in recent years thanks to advances in technology. But one thing that hasn’t changed is the importance of targeted email marketing. Sending one message to your entire marketing database isn’t enough.   Consistently…

Supercharge your email marketing with online surveys

Learn about the ins and outs of creating awesome online surveys with dotdigital's pages and forms.

6 ways to make your CTA stand out

We've gone back to basics in this email marketing blog, outlining six ways to make your CTA super-clickable.

What is ecommerce marketing?

In this article, we’ll outline our top tips to elevate your ecommerce marketing strategy. What is ecommerce marketing? Ecommerce marketing drives awareness, traffic, and actions towards brands selling goods or services online. Using promotional tactics, the goal…

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