14 email marketing mistakes to avoid
We may be omnichannel marketers now, but email still plays an important role in every brand’s marketing function. That’s because email ROI is a whopping £42! (DMA Email Benchmarking Report.) We’ve gone back to our roots and…
Making the most of your Black Friday campaign
It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…
11 devilishly good Halloween marketing tactics to BOOst your KPIs
Halloween is fast approaching. That means two things: The watershed will be brimming with grisly, gory, grotesquely gruesome movies. (Not my cup of tea; I prefer ‘It’s the Great Pumpkin, Charlie Brown’.) Brands will pepper their stores,…
Email: 3 things you must do instead of ‘sending to all’
This is one of the most frequent conversations I have with dotdigital customers who want to email their entire recipient base about a change – and usually quickly. They want help with minimizing risk and troubleshooting the…
Supercharging your marketing communication with in-store customer data
Businesses with a retail presence know very well that a strong omnichannel strategy lives and dies on having a single customer view. Storing offline and online shopping history in one place sounds awesome on paper but collecting…
Are you ready for Black Friday? If not, here’s our checklist
For many of us, Black Friday conjures up terrifying images of crushing crowds and fighting over TVs. That’s why we’ve put together the ultimate checklist to help you plan your Black Friday sales with confidence. Today, Black…
How to drive revenue from abandoned carts
Reasons to abandon are almost as unique as your customers. Maybe it wasn’t exactly what they were looking for. Perhaps it was more expensive than they were expecting. Or they hadn’t seen how much shipping would cost.…
The importance of spelling (and the value of typos)
Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, spelling typos like this could slash your online sales in half. In total, it is believed…
The 10 hottest topics to focus on when planning your eCommerce Expo itinerary
eCommerce Expo is almost upon us. Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately,…
5 steps to content strategy greatness
Prioritizing your content is becoming the cornerstone of every digital marketing strategy. According to eMarketer, 60% of marketers create at least one piece of content each day. There’s so much shoddy content out there that fresh, well-written…
Inspiring action: tips and tricks the nonprofit marketer should know
Being part of such a demanding and pressurized industry is not easy. For years, dotdigital has been working to deliver solutions to many NFP pain points. That’s why Engagement Cloud is the platform of choice for so…
6 marketing strategies to build your online presence
Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…
5 stages of the customer lifecycle and which emails to send
What is customer lifecycle marketing and why is it important? Data-driven, customer lifecycle email campaigns are designed to deliver messages to customers at a time that suits them. It’s an email marketing strategy based on the idea…
Learning and development with dotdigital
Following your feedback, we’ve updated the dotlive format. To ensure everyone leaves empowered to adopt the new tactics we discuss, we’ve tailored our dotlives to address the specific challenges faced by B2B, B2C, and non-profit organizations. For…