5 tactics for a successful email program
This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global ecommerce brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox…
4 ways to achieve customer engagement on a mobile device
Marketers who want true customer engagement, take heed! There are 2.35 billion smartphone users and 37.2 million customers already opted-in to receive SMS 89% of people would recommend a brand after a positive experience on mobile Global…
Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 2)
We’ve gone behind the scenes to see how Bulk Powders, winners of this year’s Hitting the Mark, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview…
Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 1)
We’ve gone behind the scenes to see how Bulk Powders, winners of Hitting the Mark 2018, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview to go…
Get more from your landing pages
Landing pages are your job You’ve built a winning campaign, with compelling content and a stellar call to action. The reports show a healthy click-through rate, so you can tick that one off, right? No way, José.…
Combatting customer shakedowns: how to make sure offers don’t dent your bottom line
They’ve cottoned on to your tactics, and now, they’ve got the tools and talent to work them in their favor. It may feel like a constant struggle, but we’re here to tell you that it doesn’t have…
5 best practice tips for email
Reading this blog will provide you with five fundamentals of high-performing email campaigns. You’ll also receive a handful of hints, tips and useful tools to easily create email campaigns which deliver great business results. 1. Above the…
The birth of omnichannel
Consumers have witnessed unprecedented change in recent decades. Shifts in behavior and demand have opened up new markets Existing markets have expanded their offerings The above has triggered an avalanche of products and services The digitalization of…
Marketing challenges: how to beat the 5 bottlenecks
Fast technological development has empowered companies with an array of SaaS tools, helping break down the traditional barriers between business and consumer. If used effectively, marketers can deliver exceptional customer experiences – easily and profitably. What are…
Ecommerce marketers, do you really need SMS?
SMS marketing provides brands with the opportunity to craft an immediate personal relationship with customers, but many are yet to incorporate the channel. With consumers running the game when it comes to tech adoption, those that act…
4 tips to perfectly target your customers
AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…
Boost your ecommerce success with dynamic pricing
The goal of every single ecommerce retailer is to find a solid way that leads them to improve their business. Personalized and segmented emails, delivering a great user experience and customer support, publishing good performing ads… The…
Omnichannel: 5 elements that encapsulate the experience of simultaneous engagement
Omnichannel experience is one of the big buzzwords in the business world for good reason. Offering an omnichannel experience to customers goes above and beyond a multichannel experience. The two are very similar, but there are some…