Marketing challenges

How to reduce barriers to purchase

As the holiday season approaches it’s time to step back and re-evaluate your customer experience. Halloween, Black Friday, Cyber Monday, Christmas… they’re all events that will drive a massive influx of traffic to your website.   Making the…

Is customer data really that important?

Let’s face it, brands have tons of data and, as marketers, you’re always looking for more. You need data to connect with customers. Even on the most basic level, you need to have at least an email…

How to prepare for the 2021 holiday season

Holiday marketing is a priority for brands across the globe. The months leading up to the end of the year are some of the busiest sales periods in the marketing calendar. Regardless of whether you’re an ecommerce…

Understanding the customer journey

Customer expectations are changing all the time. On average customers connect with brands on 10 channels making customer journeys increasingly complex. This makes it difficult for marketers to ensure a great customer experience.   We can no longer…

Behind every great bit of marketing is great data

At Distil.ai, we spend a lot of time thinking about data. And we mean a lot. So when the good folks at dotdigital asked us to pen a few words on the topic, we couldn’t resist… Yes,…

8 tips for making sustainable travel choices

Folks – I forgot to pack my shampoo bar. This felt like such a small thing at the time… But when I arrived at the hotel and saw all those miniature shampoo and conditioner bottles lined up…

How to identify and re-engage lapsed customers

Customer re-engagement is essential for all marketing teams, everywhere. No matter your industry, sector, or vertical, it’s always going to be cheaper and more efficient for you to convert existing customers than recruit new ones.   Re-engagement tactics…

Q&A: Telling stories with Google Data Studio

Juliette: First of all, could you tell us a bit about your role as Head of Online Marketing Blake? Blake: I lead a team of marketers that help the wider marketing organization activate campaigns across digital channels.…

Father’s Day: email and subject line inspiration

Fathers have a tough time with it. On average, shoppers spend significantly more on Mother’s Day. In the US, shoppers typically spend around $130 celebrating mothers, while spend on fathers usually amounts to about $75. Similarly, shoppers in…

iOS 15: What you need to know

The breakneck speed of digital transformation this past year has been impressive in not just velocity but in the breadth of impact.  Organizations at every level, are developing new, more agile, digital marketing strategies.  And while those…

How to personalize complicated customer journeys

Not many customer journeys are more complicated than those of a travel brand.   Back in the pre-COVID days, people frequently spent more of their income on travel than home improvements, gym memberships, and financial investments. Unlike the retail…

Event marketing: how to promote your event to drive attendance

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event.   Event marketing automation  You should…

SMS: A truly global marketing channel

SMS is a vital channel for brands looking to engage customers. Most people have phones nearby 24/7. Its fast-paced nature makes SMS the perfect channel for quick messages such as order confirmations and announcements. But that isn’t…

What to do if you send an email by mistake

Email marketing is only successful because of the people behind it. Computers still aren’t able to create the engaging email marketing campaigns you need to reach customers. And really, would we want them too?   Your campaigns resound…

How to use social calendar events in your marketing campaigns

Seasonal marketing isn’t only about slapping a snowflake or easter egg on your email campaigns. There are so many events taking place throughout the year, you need to carefully consider which appeals to your audiences and how…

Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

Ecommerce marketing success is not a mystery. It’s about understanding customer intent. What do they need at a specific stage of their journey to drive them closer to conversion? Timing is everything.   Ecommerce merchants have the tools…