4 strategies to integrate PPC and email for better results
Have your digital marketing conversions hit a plateau? You know what to do with your pay-per-click campaigns to get more traffic to your site. And you know how to use email marketing to nurture potential leads. But…
7 tips to generate email engagement
Engaged and loyal customers can help boost a company’s revenue. Engaging your email recipients is vital for converting prospects and building customer loyalty. What’s more, looking your best in the inbox increases your brand’s reputation. Engagement can…
intu: Using preferences to meet customer expectations in the inbox
In 2018 brands should be basing their communications on customers’ preferences. This ensures that every message resonates with them, regardless of whichever channel they chose. It’s a lot to take on board to ensure that customers are…
3 ways to drive customer engagement
Customer engagement is earned through trust and over time. It’s no easy feat for brands; our noisy digital age means that connecting with customers is rather challenging. What’s more, customer engagement is intrinsically hard to measure. Sure,…
How to use automation to create a smooth link between sales and marketing
A strong bridge between sales and marketing is a B2B company’s not-so-secret tool for success. With aligned sales and marketing, each team is in the best position to hit their most important KPIs and give consumers a…
How to improve product recommendations
Anyone who has shopped with Amazon has experienced the same frustration. After you’ve bought a shower curtain, you don’t need to be recommended more shower curtains. Especially ones cheaper, or more expensive than the one you just…
How Amazon Moments affects customer loyalty in the most unexpected way
Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to create customer retention programs so brands can…
How to increase online engagement
During a recent webinar hosted by Gavin Laugenie, Head of Strategy and Insight at dotdigital, and Chris White, Senior Partner Manager at Styla, a poll revealed that high bounce rates on websites and landing pages are one…
2019: The year of stop, start, continue.
New Year’s resolutions – let’s be honest – hardly ever work. Research suggests that they are achieved by just 8% of people. New Year’s resolutions are usually over-ambitious and, by their very nature, are unlikely to be…
Six secret content creation tips for savvy content marketers
‘Content is king’ is a common phrase that is circulated within the industries of digital and content marketing. What seemed to be visionary theory in the early 2010s has become widely accepted; in recent years it’s become…
My predictions for marketing in 2019
As I sit in the office trying to muster my last ounce of motivation before breaking up for Christmas, I think to myself: what’s marketing going to look like in a year’s time? For marketers like myself…