Marketing challenges

3 ways to drive customer engagement

Customer engagement is earned through trust and over time. It’s no easy feat for brands; our noisy digital age means that connecting with customers is rather challenging. What’s more, customer engagement is intrinsically hard to measure. Sure,…

How to use automation to create a smooth link between sales and marketing

A strong bridge between sales and marketing is a B2B company’s not-so-secret tool for success. With aligned sales and marketing, each team is in the best position to hit their most important KPIs and give consumers a…

How to improve product recommendations

Anyone who has shopped with Amazon has experienced the same frustration. After you’ve bought a shower curtain, you don’t need to be recommended more shower curtains. Especially ones cheaper, or more expensive than the one you just…

How Amazon Moments affects customer loyalty in the most unexpected way

Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to create customer retention programs so brands can…

How to increase online engagement

During a recent webinar hosted by Gavin Laugenie, Head of Strategy and Insight at dotdigital, and Chris White, Senior Partner Manager at Styla, a poll revealed that high bounce rates on websites and landing pages are one…

2019: The year of stop, start, continue.

New Year’s resolutions – let’s be honest – hardly ever work. Research suggests that they are achieved by just 8% of people. New Year’s resolutions are usually over-ambitious and, by their very nature, are unlikely to be…

Six secret content creation tips for savvy content marketers

‘Content is king’ is a common phrase that is circulated within the industries of digital and content marketing. What seemed to be visionary theory in the early 2010s has become widely accepted; in recent years it’s become…

My predictions for marketing in 2019

As I sit in the office trying to muster my last ounce of motivation before breaking up for Christmas, I think to myself: what’s marketing going to look like in a year’s time? For marketers like myself…

Announcing new integration with Shopify Flow

There’s not a single minute to spare for marketers – especially this time of year. When we talk to our customers about their main obstacles, there’s one challenge comes up time and time again – time! What…

5 ways you could be using email to secure longer-lasting loyalty from one-time BFCM customers

Once the stomping ground of only the biggest US brands, Black Friday has now become a universal sales period that for many – it is too costly to ignore. There are brands out there who don’t embrace…

Examples of brands with excellent omnichannel experiences

The birth of omnichannel has led to a revolution in the digital marketing world. Marketers have long since known about the advantages and effectiveness of omnichannel’s success; putting it in to practice has been challenging. Juxtapose that…

How to build customer loyalty during peak season?

According to eMarketer, only around 46% of customers claim that the overall price is the number one reason why they buy gifts from a particular retailer. This leaves plenty of room for other forms of customer retention…

Turning your online browsers into buyers

Think about it. A customer signs up to your online fashion site: They’re into international designers? ✔️ They want to receive invites to exclusive events? ✔️ Stated they’ll only purchase items that are organic? ✔️ The reality?…

Three key takeaways from Retail Recharged 2018

The annual event is hosted by Rich Insight, who provides a platform agnostic, fully managed service for online marketplaces. Writing this blog post was a hard task for two reasons; the first, because there were way more…

Hubble, bubble, email and trouble

Americans spent $9.1 billion on Halloween in 2017. If that didn’t bowl you over, did you know that a quarter of all the sweets sold annually in the US is purchased for Halloween? Uh huh – w.t.f. Halloween…

What’s an API? The marketer’s definitive guide is here!

I have a problem. At weddings, parties, or family gatherings, someone will generally ask what I do. “I’m a technical writer”, I reply. They look confused and then ask what that means. I find myself saying something…