Marketing challenges

6 ways to drive repeat purchases

Discover how you can increase your repeat purchases with tried-and-true data-driven marketing tactics. Understand what makes customers tick.

Understanding what your customers want

At the core of every B2B and B2C brand is a customer need. All the products and services we create and supply meet this need. Understanding customers’ needs is what drives innovation. Whether you’re a B2B tech…

How does dotdigital integrate with Microsoft Dynamics 365?

How important is it in the technology space that omnichannel automation platforms like dotdigital to play nice with others? Paul Olohan (PO): We don’t operate in a vacuum. In the MarTech space, we’re playing with 8000+ other…

Sending to spam traps – Why are they so hard to resolve?

The most difficult deliverability issue to solve in my opinion is dealing with having spam traps as part of your list of recipients.  Why? Because: Sending to spam traps is an indicator of sending to recipients who…

10 ways you can repurpose a single piece of content

Making content for the internet is hard work. From researching keywords to sourcing topics, as well as making sure everything is relevant and speaks to your target audience. However, one of the biggest mistakes businesses make is…

7 tips for writing the perfect email subject line

As it stands, email subject lines are the second most important factor in the reader’s decision whether to open or not. Brand awareness and the sender’s name is the only factor that tops it.  Why?   Because it’s…

What’s the difference between multichannel and omnichannel marketing?

Omnichannel is more than a marketing approach – it’s an attitude. It’s an expectation from shoppers who shop anywhere and everywhere. They expect you to be omnipresent – on their mobile, over email and SMS, available on…

Reporting: how to gauge real results over vanity metrics

Whether the numbers are going up or down, you need to know about it in a glance! Good or bad, a change in performance will require action, to either replicate success elsewhere or identify what’s gone wrong…

The bare necessities of email marketing

After you’ve spent a great deal of your time and effort creating attractive and engaging emails, you can sometimes become blind to the little mistakes that slip through the cracks. While the odd mistake is nothing to…

6 ways to create the best ecommerce customer experience

The reason? Poor customer experience. 73% of consumers point to customer experience as a factor in their purchase decisions.  Think about your most recent online retail transactions. If you had a pleasant experience with a company, you…

Advanced Magento 2 marketing features to boost your business growth

According to Statista, in 2019, ecommerce sales globally accounted for $3.53 trillion, and it is expected to grow year after year reaching $6.54 trillion in 2022. To get a piece of that pie, merchants should go to…

5 ways you can adapt to rising online demand

I’ve just ordered a set of paints from Windsor & Newton and 30 Belgium blondes from Beer Hawk to get me through this lockdown. Never have I ever wanted to order so much, because frankly I can’t…

Is there a limit to split-testing?

No doubt you’ve had success with split-testing. Perhaps now you’re wondering what else you can split-test? The good news is, pretty much anything! But there are some caveats… There are a wide range of items you can…

What is omnichannel, and how you can get there in five steps

This article will explain what omnichannel is, why it’s important, and how you can ensure your brand is set up for omnichannel success. Before we continue, I know it can become confusing to differentiate between omnichannel and…

Increasing your revenue with multiple ecommerce storefronts

Building your empire is a tall task. Which is why we released multi-store support to Engagement Cloud this year to make that task feel a bit more manageable. In addition, we thought we’d pick the brains of…

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