2019: The year of stop, start, continue.
New Year’s resolutions – let’s be honest – hardly ever work. Research suggests that they are achieved by just 8% of people. New Year’s resolutions are usually over-ambitious and, by their very nature, are unlikely to be…
Six secret content creation tips for savvy content marketers
‘Content is king’ is a common phrase that is circulated within the industries of digital and content marketing. What seemed to be visionary theory in the early 2010s has become widely accepted; in recent years it’s become…
My predictions for marketing in 2019
As I sit in the office trying to muster my last ounce of motivation before breaking up for Christmas, I think to myself: what’s marketing going to look like in a year’s time? For marketers like myself…
5 ways you could be using email to secure longer-lasting loyalty from one-time BFCM customers
Once the stomping ground of only the biggest US brands, Black Friday has now become a universal sales period that for many – it is too costly to ignore. There are brands out there who don’t embrace…
Three key takeaways from Retail Recharged 2018
The annual event is hosted by Rich Insight, who provides a platform agnostic, fully managed service for online marketplaces. Writing this blog post was a hard task for two reasons; the first, because there were way more…
Hubble, bubble, email and trouble
Americans spent $9.1 billion on Halloween in 2017. If that didn’t bowl you over, did you know that a quarter of all the sweets sold annually in the US is purchased for Halloween? Uh huh – w.t.f. Halloween…
What’s an API? The marketer’s definitive guide is here!
I have a problem. At weddings, parties, or family gatherings, someone will generally ask what I do. “I’m a technical writer”, I reply. They look confused and then ask what that means. I find myself saying something…
5 tactics for a successful email program
This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global ecommerce brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox…