What is customer engagement and why is it important?
And, better yet, how do we do it? Customer engagement has been a buzzword for a while now. The internet is packed with articles about creating ‘meaningful customer engagement’. At dotdigital, we’re guilty of it too. As a customer…
5 simple tips for a winning Black Friday campaign
With less than one week to go, grab some last-minute inspiration for your campaigns this Black Friday. You never know, you could be missing a trick or five!
6 ways to change your email content
Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after send is hard. Even for the most…
Customer experience: how important is it?
Customer experience (CX) is the key to business success – at least, that’s what they say. A positive experience stays with you. Equally, so does a bad one. To start delivering exceptional experiences its import we understand…
Five data points to help form your holiday marketing strategy
Tips and tricks to drive your holiday marketing success. Discover how to drum up engagement and boost loyalty during the festive period.
Deliverability: where’s my email?
It's that time of year again - peak sending! dotdigital delivery operations manager Tam Bond gives her top tips on how to avoid delays this holiday season.
The best holiday marketing tips for 2020
Our Head of Strategy and Insight shares his top holiday marketing tips: from personalization and segmentation to automation and seasonal touches that will go down a treat.
What is B2B marketing?
In this article, you’ll discover what B2B marketing is, understand the difference between B2B marketing strategies, and learn how to engage and convert your business audience. What is B2B marketing? B2B marketing refers to the marketing of…
Making the most of email marketing for luxury brands
Contact still not converted after the second abandoned basket email? Send a discount code. New subscribers still haven’t made their first purchase after x amount of time? Send a discount code. It just works. So what do…
4 benefits of targeted email marketing
Email marketing tactics have changed significantly in recent years thanks to advances in technology. But one thing that hasn’t changed is the importance of targeted email marketing. Sending one message to your entire marketing database isn’t enough. Consistently…
Supercharge your email marketing with online surveys
Learn about the ins and outs of creating awesome online surveys with dotdigital's pages and forms.
6 ways to make your CTA stand out
We've gone back to basics in this email marketing blog, outlining six ways to make your CTA super-clickable.
What is ecommerce marketing?
In this article, we’ll outline our top tips to elevate your ecommerce marketing strategy. What is ecommerce marketing? Ecommerce marketing drives awareness, traffic, and actions towards brands selling goods or services online. Using promotional tactics, the goal…
Different types of email “from” address
Getting your subject line right is a constant struggle for email marketers. Brands should be constantly testing to ensure they’re righting subject lines that are engaging and drive opens and conversions. But before readers turn their attention to your…
3 marketing tactics to try this Halloween
As always, the holidays kick off with the spookiest day of the year. After Christmas, Thanksgiving, and Easter, Halloween is one of the public’s most loved holidays. It’s all about dressing up, having fun, and escaping reality…
