Marketing challenges

How to personalize complicated customer journeys

Not many customer journeys are more complicated than those of a travel brand.   Back in the pre-COVID days, people frequently spent more of their income on travel than home improvements, gym memberships, and financial investments. Unlike the retail…

Event marketing: how to promote your event to drive attendance

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event.   Event marketing automation  You should…

SMS: A truly global marketing channel

SMS is a vital channel for brands looking to engage customers. Most people have phones nearby 24/7. Its fast-paced nature makes SMS the perfect channel for quick messages such as order confirmations and announcements. But that isn’t…

What to do if you send an email by mistake

Email marketing is only successful because of the people behind it. Computers still aren’t able to create the engaging email marketing campaigns you need to reach customers. And really, would we want them too?   Your campaigns resound…

How to use social calendar events in your marketing campaigns

Seasonal marketing isn’t only about slapping a snowflake or easter egg on your email campaigns. There are so many events taking place throughout the year, you need to carefully consider which appeals to your audiences and how…

Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

Ecommerce marketing success is not a mystery. It’s about understanding customer intent. What do they need at a specific stage of their journey to drive them closer to conversion? Timing is everything.   Ecommerce merchants have the tools…

How to improve customer engagement

Improving customer engagement can seem like a mammoth task for a busy marketer. Where are you supposed to find the time to introduce new initiatives to engage customers when you’re busy trying to smash your marketing targets?  …

3 quick ways to reduce unsubscribes

Reducing unsubscribe rates is always a goal for email marketers. You work hard and invest a lot of money into growing your marketing lists. Keeping these subscribers engaged is vital. Creating a consistent, loyal customer base helps…

The 5 don’ts of email marketing design

Thrashing out a few friendly words in plain text might be fine practice for your average email to a friend or business colleague. However, when it comes to your email marketing campaign, your design strategy ought to…

How to write the perfect email marketing copy

Email marketing requires you to wear many hats – you have to be a designer, a data analyst, a workflow expert, and more. And, after all of that, you’re left with one of the hardest jobs of all:…

How all omnichannel merchants can use their offline data to drive conversions online

In our 21one features release, dotdigital has released a new insight data importer. This new feature makes it easy to get point-of-sale (POS) data straight into the platform without building an integration, and every merchant with a…

The power of reviews to boost conversion

Customer reviews act as social proof, where people use the behavior of others to guide their own actions. They believe that if other people are doing it, it must be the right thing to do.  In the world…

Non-profit marketing doesn’t have to be complicated, just focused

It’s no secret that today’s digital marketing environment in any industry or sector is highly competitive. It’s also no secret that because most of us are working from home we’re much more readily available for marketing efforts.…

B2B marketing: 5 email campaigns that generate stronger leads

B2B marketers are well aware of the benefits of email marketing. The real problem lies with the barrage of emails landing in inboxes every day. How do you ensure your email campaigns generate the strongest leads possible?  Lead…

Why split-testing isn’t just splitting hairs

Split-testing isn’t a new marketing tactic. In fact, it’s nearly as old as email marketing itself. And yet, many marketers still don’t take the time to test and optimize their email marketing campaigns.   Why is split-testing important? …

Top changes you can make now to improve sending in Japan

As email ecosystems can differ from region to region, here at dotdigital we have a global dedicated deliverability team with a wealth of experience across all regions, giving us the edge to help customers optimize their sending…