Marketing challenges

The 10 hottest topics to focus on when planning your eCommerce Expo itinerary

Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately, one person can’t be in two…

4 ways to use social media with email

But why is social media so popular? Facebook, Twitter, and Instagram allow audiences to stay connected and connect with people they never meet in real life. Social influencers have emerged from this and are now instrumental in…

5 steps to content strategy greatness

Prioritizing your content is becoming the cornerstone of every digital marketing strategy. According to eMarketer, 60% of marketers create at least one piece of content each day. There’s so much shoddy content out there that fresh, well-written…

Inspiring action: tips and tricks the nonprofit marketer should know

Being part of such a demanding and pressurized industry is not easy. For years, dotdigital has been working to deliver solutions to many NFP pain points. That’s why Engagement Cloud is the platform of choice for so…

6 marketing strategies to build your online presence

Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…

5 stages of the customer lifecycle and which emails to send

What is customer lifecycle marketing and why is it important? Data-driven, customer lifecycle email campaigns are designed to deliver messages to customers at a time that suits them. It’s an email marketing strategy based on the idea…

Learning and development with dotdigital

Following your feedback, we’ve updated the dotlive format. To ensure everyone leaves empowered to adopt the new tactics we discuss, we’ve tailored our dotlives to address the specific challenges faced by B2B, B2C, and non-profit organizations. For…

8 ways to improve the SEO of your ecommerce website

Did you know that 93% of all online experiences start from a search engine? Not to mention, 37.5% of the traffic to ecommerce websites comes from search, as revealed by SEMrush. That’s a sizeable chunk that cannot…

4 strategies to integrate PPC and email for better results

Have your digital marketing conversions hit a plateau? You know what to do with your pay-per-click campaigns to get more traffic to your site. And you know how to use email marketing to nurture potential leads. But…

What is RFM and how can you use it in your marketing?

These personas are created by giving each customer three scores. The scores are based on the recency (R), frequency (F), and monetary value (M) of purchases made. Each is scored between 1 (worst) and 5 (best). The RFM scores are relative and appropriate to…

7 ways to boost ecommerce emails with social proof

So, what if there were a way to increase email conversions and improve customer experience – all without changing anything about the product or the price? Social proof uses readily available content to boost ecommerce emails, without…

intu: Using preferences to meet customer expectations in the inbox

In 2018 brands should be basing their communications on customers’ preferences. This ensures that every message resonates with them, regardless of whichever channel they chose. It’s a lot to take on board to ensure that customers are…

Why use AI-powered product recommendations?

A humble bestseller product recommendation is an easy win. For a little effort and low data dependencies, it gives you strong revenue uplift. Bestsellers’ high performance makes sense. Your most popular products are popular for good reason.…

Happy Mother’s Day to all the brands out there!

Here are some 2019 examples you can draw on for inspiration next year: Combining Products If you carry both kids and adult ranges, consider combining the products into a Mother / Son or Mother / Daughter duo,…