Marketing challenges

3 marketing tactics to try this Halloween

As always, the holidays kick-off with the spookiest day of the year.   After Christmas, Thanksgiving, and Easter, Halloween is one of the public’s most loved holidays. It’s all about dressing up, having fun, and escaping reality for…

What is email segmentation?

Email segmentation is the division of email marketing subscribers into smaller groups based on specific criteria. Segmentation is a core email marketing tactic. It’s a basic personalization tactic that allows you to deliver relevant content to your…

9 best practice tips for optimizing a landing page

What is a landing page? A landing page is a single web page specifically designed for marketing purposes.  When a visitor clicks a link in your email marketing, ads from Google, Facebook, Instagram, or other pages across…

10 email tactics to drive more sales this holiday season

Email tactics that will help you get more bang for your buck this holiday season.

Are you using marketing automation tactics this holiday season?

Understand the basics of marketing automation tactics just in time for the holiday rush.

What is omnichannel marketing?

Consumers have witnessed unprecedented change in recent months. As businesses and consumers adapt to the changing behaviors, omnichannel marketing takes center stage in the new customer journey. Shifts in behavior and demand have opened up new omnichannel…

5 steps towards a successful email marketing campaign

Create a successful email marketing campaign in five easy steps. From building your mailing list to engaging content and tracking, send emails that are worth opening.

3 unforgettable email design tips

Good email design can be the difference between a conversion and an automatic trip to the trash. For holiday email marketing it’s even more important. The weeks between Thanksgiving and New Year are noisy and chaotic for…

4 ways to create personalized customer experiences

In fact, research shows that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. So it’s time to convert more shoppers and delight loyal customers with personalized experiences throughout…

What is marketing automation?

Using a single platform, you can manage every aspect of your email marketing campaigns. An intelligent omnichannel marketing automation platform can create one-to-one cross-channel customer experiences. How does marketing automation work? Data is essential for marketing automation.…

Boost email marketing impact by optimizing web performance 24/7

Make sure your web performance is top notch this Black Friday. Will your site cope with the traffic? Here's how you can prioritize the user experience and maximize sales.

B2B marketing to existing clients

B2B marketers often focus so much on customer acquisition, that they forget about the customers they already have. It’s five times more expensive to attract a new customer than to keep an existing one. And with our…

13 ways to audit your email marketing campaigns

Anyone who manages email marketing campaigns knows that there’s always something more, something cleverer that could be done to improve performance. But that doesn’t mean more work, or harder work, just a smart marketing automation platform that…

5 common reasons for cart abandonment (and how you can overcome them)

What is cart abandonment?  Cart abandonment is when a potential customer adds items to their shopping cart but leaves the website without completing the checkout process. Any item that is added to the shopping cart but it…

What is email marketing?

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services.  Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…

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