How to improve customer engagement
Improving customer engagement can seem like a mammoth task for a busy marketer. Where are you supposed to find the time to introduce new initiatives to engage customers when you’re busy trying to smash your marketing targets? …
3 quick ways to reduce unsubscribes
Reducing unsubscribe rates is always a goal for email marketers. You work hard and invest a lot of money into growing your marketing lists. Keeping these subscribers engaged is vital. Creating a consistent, loyal customer base helps…
The 5 don’ts of email marketing design
Thrashing out a few friendly words in plain text might be fine practice for your average email to a friend or business colleague. However, when it comes to your email marketing campaign, your design strategy ought to…
How to write the perfect email marketing copy
Email marketing requires you to wear many hats – you have to be a designer, a data analyst, a workflow expert, and more. And, after all of that, you’re left with one of the hardest jobs of all:…
How all omnichannel merchants can use their offline data to drive conversions online
In our 21one features release, dotdigital has released a new insight data importer. This new feature makes it easy to get point-of-sale (POS) data straight into the platform without building an integration, and every merchant with a…
Non-profit marketing doesn’t have to be complicated, just focused
It’s no secret that today’s digital marketing environment in any industry or sector is highly competitive. It’s also no secret that because most of us are working from home we’re much more readily available for marketing efforts.…
B2B marketing: 5 email campaigns that generate stronger leads
B2B marketers are well aware of the benefits of email marketing. The real problem lies with the barrage of emails landing in inboxes every day. How do you ensure your email campaigns generate the strongest leads possible? Lead…
Why split-testing isn’t just splitting hairs
Split-testing isn’t a new marketing tactic. In fact, it’s nearly as old as email marketing itself. And yet, many marketers still don’t take the time to test and optimize their email marketing campaigns. Why is split-testing important? …
Top changes you can make now to improve sending in Japan
As email ecosystems can differ from region to region, here at dotdigital we have a global dedicated deliverability team with a wealth of experience across all regions, giving us the edge to help customers optimize their sending…
5 tips for creating tempting sign-up forms
Customer acquisition costs have increased by over 60% over the last five years. Across the board, both B2B and B2C brands are seeing costs rise as a result of heightened competition. That means brands have to do…
Customer experience: how to improve key customer touchpoints
How to improve customer experience has been at the top of marketers’ minds for years. We know that customer conversion and retention are based on the experiences we deliver. As brands grow, we start looking for new…
Smart email marketing means better ROI
Email marketing is well known for being a powerful, revenue-generating marketing channel. It’s your main channel for one-to-one communications with your customers. Those who have signed up to receive your marketing are engaged with your brand. They…
Marketing automation for the financial services sector
Financial services are one of the world’s most important and influential sectors. Covering a broad range of activities, the target audiences for finance firms are as varied as they come. Whether you’re in commercial banking, insurance, or…
10 mistakes to avoid when building email templates
10 mistakes to avoid when creating your email marketing templates. From long-form copy to omitting the preheader text, discover what makes the cut.
SMS for B2B: How sales reps can close more orders with text messaging
SMS for B2B is the dark horse in selling techniques. While cold calling has its place in B2B sales, it’s not a well-liked selling method for most of us. B2B buyers are busy – really busy! –…
