Marketing challenges

How to win big with incredible 24/7 customer support

We often witness customer service landing at the bottom of the operational strategy and investment funnel. It might have been the right approach decades ago, but not anymore. Whether you are a B2B or B2C business, customer…

The Holiday Hub: deliver emails with impact this holiday season

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that…

How to avoid send anxiety

Whether it’s sending an email out to your database, posting on social media, or publishing a blog… the fear that you’ve not noticed a mistake is real – and surprisingly common. Whether you’re emailing a few hundred,…

The importance of deliverability analytics during the holiday season

During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods.  Recipients are overwhelmed with email at this time of year, so may not engage…

Why unsubscribe matters more during the festive season

The festive season is upon us and everyone is getting ready to send their best offers and campaigns to their databases.  During this time recipients are receiving a lot of emails as businesses try and reach large…

How to make the purchase formula work for you

In our previous post, we chatted about the brain works when it makes a purchase decision (check it out here), but how do you take all that neuroscience and *actually* use it? We mentioned how nurture plays…

How to avoid spamtraps this holiday season

It’s the time of year when there’s the strongest incentive to skirt around some best practices and send as much email as possible to try to maximize revenue. However, the last thing you want to deal with…

How the brain makes a purchase decision

Good marketing helps communicate whether or not a product is right for the end consumer in a way the brain understands.  A little bit of insight into the neuroscience around how we make those decisions can go…

The real benefits of implementing a loyalty program

One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines. The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model…

Who cares about open rates?

Who does care? Email open rates have always been a controversial topic matter. I’ve worked with many brands who regularly ask what a reasonable open rate is for their campaigns; they search high and low for benchmark…

4 ways to drive Black Friday customers to shop again over the holidays

The cost of acquiring new customers has increased by 60% in the last six years. To maximize the profitability of the season, you need to plan ahead. How can you drive BFCM customers to shop again over…

What is email marketing?

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services.  Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…

What does responsible marketing mean for B2B?

Responsible marketing is much more than just another buzzword. It’s a mentality. Marketers looking to smash target and drive revenue must fully embrace responsible marketing to succeed.   Responsible marketing for B2B  No matter the industry or vertical,…

How to incorporate holiday marketing into your B2B business

Engagement levels with email marketing peak during the holidays. Readers are scouring their inboxes trying to find the best deals and discounts they can. Ecommerce brands dominate in the months leading up to the new year. B2B…

Testing Christmas creative

Seasonal marketing is no joke. Your audience is about to be bombarded with holiday marketing, so what are you going to do to make your email marketing stand out?  Christmas is undoubtedly the best time of year…