Marketing challenges

How the brain makes a purchase decision

Good marketing helps communicate whether or not a product is right for the end consumer in a way the brain understands.  A little bit of insight into the neuroscience around how we make those decisions can go…

The real benefits of implementing a loyalty program

One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines. The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model…

Who cares about open rates?

Who does care? Email open rates have always been a controversial topic matter. I’ve worked with many brands who regularly ask what a reasonable open rate is for their campaigns; they search high and low for benchmark…

4 ways to drive Black Friday customers to shop again over the holidays

The cost of acquiring new customers has increased by 60% in the last six years. To maximize the profitability of the season, you need to plan ahead. How can you drive BFCM customers to shop again over…

What is email marketing?

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services.  Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…

What does responsible marketing mean for B2B?

Responsible marketing is much more than just another buzzword. It’s a mentality. Marketers looking to smash target and drive revenue must fully embrace responsible marketing to succeed.   Responsible marketing for B2B  No matter the industry or vertical,…

How to incorporate holiday marketing into your B2B business

Engagement levels with email marketing peak during the holidays. Readers are scouring their inboxes trying to find the best deals and discounts they can. Ecommerce brands dominate in the months leading up to the new year. B2B…

Testing Christmas creative

Seasonal marketing is no joke. Your audience is about to be bombarded with holiday marketing, so what are you going to do to make your email marketing stand out?  Christmas is undoubtedly the best time of year…

Why is my email in the spam folder?

One of the most common questions we get asked is why is my email in the spam folder. We do understand the confusion and frustration that comes with this issue, and whilst we are unable to provide…

How to use data to tell a compelling brand story

Storytelling has been a bit of a buzzword in the marketing world for a while now. Our brains are wired to remember stories over simple facts. Stories help us retain information and create close, personal bonds. The…

How to reduce barriers to purchase

As the holiday season approaches it’s time to step back and re-evaluate your customer experience. Halloween, Black Friday, Cyber Monday, Christmas… they’re all events that will drive a massive influx of traffic to your website.   Making the…

Is customer data really that important?

Let’s face it, brands have tons of data and, as marketers, you’re always looking for more. You need data to connect with customers. Even on the most basic level, you need to have at least an email…

How to prepare for the 2021 holiday season

Holiday marketing is a priority for brands across the globe. The months leading up to the end of the year are some of the busiest sales periods in the marketing calendar. Regardless of whether you’re an ecommerce…

Understanding the customer journey

Customer expectations are changing all the time. On average customers connect with brands on 10 channels making customer journeys increasingly complex. This makes it difficult for marketers to ensure a great customer experience.   We can no longer…

Behind every great bit of marketing is great data

At Distil.ai, we spend a lot of time thinking about data. And we mean a lot. So when the good folks at dotdigital asked us to pen a few words on the topic, we couldn’t resist… Yes,…

8 tips for making sustainable travel choices

Folks – I forgot to pack my shampoo bar. This felt like such a small thing at the time… But when I arrived at the hotel and saw all those miniature shampoo and conditioner bottles lined up…