Marketing challenges

All the best marketing resources this month

We thought a weekly round-up of marketing resources might be a bit too much, so here’s the first monthly installment. Our aim is to make sure you don’t miss any of the great content we’re releasing. From…

7 tips for writing the perfect email subject line

As it stands, email subject lines are the second most important factor in the reader’s decision whether to open or not. Brand awareness and the sender’s name is the only factor that tops it.  Why?   Because it’s…

What’s the difference between multichannel and omnichannel marketing?

Omnichannel is more than a marketing approach – it’s an attitude. It’s an expectation from shoppers who shop anywhere and everywhere. They expect you to be omnipresent – on their mobile, over email and SMS, available on…

Reporting: how to gauge real results over vanity metrics

Whether the numbers are going up or down, you need to know about it in a glance! Good or bad, a change in performance will require action, to either replicate success elsewhere or identify what’s gone wrong…

The bare necessities of email marketing

After you’ve spent a great deal of your time and effort creating attractive and engaging emails, you can sometimes become blind to the little mistakes that slip through the cracks. While the odd mistake is nothing to…

6 ways to create the best ecommerce customer experience

The reason? Poor customer experience. 73% of consumers point to customer experience as a factor in their purchase decisions.  Think about your most recent online retail transactions. If you had a pleasant experience with a company, you…

Advanced Magento 2 marketing features to boost your business growth

According to Statista, in 2019, ecommerce sales globally accounted for $3.53 trillion, and it is expected to grow year after year reaching $6.54 trillion in 2022. To get a piece of that pie, merchants should go to…

5 ways you can adapt to rising online demand

I’ve just ordered a set of paints from Windsor & Newton and 30 Belgium blondes from Beer Hawk to get me through this lockdown. Never have I ever wanted to order so much, because frankly I can’t…

Is there a limit to split-testing?

No doubt you’ve had success with split-testing. Perhaps now you’re wondering what else you can split-test? The good news is, pretty much anything! But there are some caveats… There are a wide range of items you can…

What is omnichannel, and how you can get there in five steps

This article will explain what omnichannel is, why it’s important, and how you can ensure your brand is set up for omnichannel success. Before we continue, I know it can become confusing to differentiate between omnichannel and…

Increasing your revenue with multiple ecommerce storefronts

Building your empire is a tall task. Which is why we released multi-store support to Engagement Cloud this year to make that task feel a bit more manageable. In addition, we thought we’d pick the brains of…

Don’t panic and send toilet paper emails

I knew I would have to say something though when I received an email about postponing a 5k race from a running company that I haven’t interacted with since 2011. When I thought about it, I realized…

Effectively communicating your business continuity

What is business continuity? Business continuity is about building a resilient framework that enables businesses to respond effectively at times of crisis or uncertainty. Rather than ‘firefighting’ in emergency situations, brands can return to business as usual…

Managing communications in times of crisis

Every industry, businesses of all sizes, and teams all around the world are experiencing unprecedented uncertainty. In recent years, businesses have been investing more time and resource in planning crisis communications. Until recently, many haven’t had to…

Even continuity brings change. Here’s what you can do to remain relevant.

Today business continuity is working from home. But marketers need to review their marketing automations in times of uncertainty.

When product recommendations go wrong

Even better are personalized product recommendations. Modern shoppers are crying out for individualized shopping experiences. In fact, we know that an astonishing 77% of consumers will actually pay more for products when brands provide personalized shopping experiences.   But, how…

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