Customer experience: how to improve key customer touchpoints
How to improve customer experience has been at the top of marketers’ minds for years. We know that customer conversion and retention are based on the experiences we deliver. As brands grow, we start looking for new…
Smart email marketing means better ROI
Email marketing is well known for being a powerful, revenue-generating marketing channel. It’s your main channel for one-to-one communications with your customers. Those who have signed up to receive your marketing are engaged with your brand. They…
Marketing automation for the financial services sector
Financial services are one of the world’s most important and influential sectors. Covering a broad range of activities, the target audiences for finance firms are as varied as they come. Whether you’re in commercial banking, insurance, or…
10 mistakes to avoid when building email templates
10 mistakes to avoid when creating your email marketing templates. From long-form copy to omitting the preheader text, discover what makes the cut.
SMS for B2B: How sales reps can close more orders with text messaging
SMS for B2B is the dark horse in selling techniques. While cold calling has its place in B2B sales, it’s not a well-liked selling method for most of us. B2B buyers are busy – really busy! –…
Email segmentation: how to use segmentation to personalize emails
Email segmentation is the first step towards email personalization, but it’s also so much more. Segmenting your email marketing guarantees that you’re delivering relevant messages. And relevancy is what subscribers crave. Sending irrelevant emails can readers into…
What is D2C (direct-to-consumer) marketing?
D2C marketing and its popularity is rapidly changing the ecommerce landscape. Cutting out the retailer, companies are manufacturing, marketing, selling, and shipping their own products directly to the consumer. With expectations shifting, customers prefer more streamlined and…
3 B2B marketing strategies proven to drive revenue
Uncover three B2B marketing strategies that are proven to convert leads faster and drive more revenue.
How Miss Amara used its abandoned cart program to drive revenue
Miss Amara is a small family-owned Australian business that strives to deliver exceptional, uncomplicated, and an enjoyable journey for its customers. Bonded by the love for good rugs, Miss Amara was co-founded by Amie, Aaron, and Alex…
First impressions matter most – Why do a welcome program?
Your first impressions matter the most. It has the power to make or break your new relationship with a customer. A welcome program should showcase your brand while engaging customers. A friendly hello and thank you for subscribing connects…
Email marketing – How to reduce your unsubscribe rate
No matter how hard you try, there’s no pleasing everybody. People will always opt-out of your email marketing. But that doesn’t mean you should let them go without a fight. You want inactive subscribers to leave to…
Google outage: how dotdigital mitigated the effects on customers
Find out how dotdigital responded to Google's unprescidented outage this week.
7 email marketing components to test
Discover seven components of email marketing campaigns to test for an optimal strategy that helps you engage customers smarter.
Black Friday 2020: Need to know stats
As we ramped up for the busiest sales day of the year, there were a lot of lingering questions about what it was going to look like and how shoppers were going to behave. Now that it’s…
How the back office can positively impact your marketing campaigns
It has been known for a long time that acquiring customers can be as much as five times more expensive than retaining existing customers and securing a second purchase. The cost of acquiring new customers has also…
