Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately, one person can’t be in two…
Prioritizing your content is becoming the cornerstone of every digital marketing strategy. According to eMarketer, 60% of marketers create at least one piece of content each day. There’s so much shoddy content out there that fresh, well-written…
Being part of such a demanding and pressurized industry is not easy. For years, dotdigital has been working to deliver solutions to many NFP pain points. That’s why Engagement Cloud is the platform of choice for so…
Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…
What is customer lifecycle marketing and why is it important? Data-driven, customer lifecycle email campaigns are designed to deliver messages to customers at a time that suits them. It’s an email marketing strategy based on the idea…
Have your digital marketing conversions hit a plateau? You know what to do with your pay-per-click campaigns to get more traffic to your site. And you know how to use email marketing to nurture potential leads. But…
Engaged and loyal customers can help boost a company’s revenue. Engaging your email recipients is vital for converting prospects and building customer loyalty. What’s more, looking your best in the inbox increases your brand’s reputation. Engagement can…
In 2018 brands should be basing their communications on customers’ preferences. This ensures that every message resonates with them, regardless of whichever channel they chose. It’s a lot to take on board to ensure that customers are…
