Engagement Cloud

How to plan and set out your post-purchase program

Post-purchase communication is an essential part of any retailer’s marketing and customer retention strategy. Understanding the psychology behind customer behavior can reveal important opportunities within the customer journey. Marketers can use this information to increase the levels…

Segment your audience using loyalty insights

In today’s highly competitive, online marketplace, it’s no longer enough to differentiate on price and logistics. Stores need to do more to build better customer relationships. Why? Because the one-on-one relationship common to brick-and-mortar stores is lost…

Travel and hospitality business messaging is the perfect model. Here’s why

You’ve booked a holiday (lucky you). What’s the first thing that happens next? Whether you’ve booked via an app, a site, or on the phone, you’re likely to receive a detailed confirmation instantly. And, these days you’re…

Announcing new integration with Shopify Flow

There’s not a single minute to spare for marketers – especially this time of year. When we talk to our customers about their main obstacles, there’s one challenge comes up time and time again – time! What…

What is CPaaS and what does it mean for my business?

So what is CPaaS? Well, as we mentioned, CPaaS is an acronym – Communications Platform as a Service. But what does that mean? For your customers, CPaaS is the cloud-based platform that allows real-time conversations between them…

We have an announcement!

Last night, at the dotties 2018, we unveiled our new brand identity to a glittering room of clients, partners and employees. We’re thrilled to be able to share our rationale with you today. What’s new? We’ve brought…

What’s an API? The marketer’s definitive guide is here!

I have a problem. At weddings, parties, or family gatherings, someone will generally ask what I do. “I’m a technical writer”, I reply. They look confused and then ask what that means. I find myself saying something…

Omnichannel solutions and customer experience: part two

Part two: How to deliver great customer experience Every single customer experience, whether it’s online or offline, should be an opportunity for personalized service. It should be an interaction and a seamless way for the customer to…

Omnichannel solutions and customer experience: part one

Part One: Omnichannel solutions and customer experience Let’s say you set up accounts for your company on every channel out there. You also advertise that your customers can use these to chat with you about your products…

Big changes, big data, BigQuery

Our customers store diverse data in dotmailer, including product catalogs, orders, reviews, carts, web analytics, and more. They do this thanks to our insight data features, which are a flexible way to store and use any type…

How we keep your account secure (without using your IP address)

Barrier to entry Ever logged into dotmailer only to see this? Although this stops you getting into your account right away, it’s a good thing – it offers an extra layer of protection for your account over…

GDPR: 7 changes we’ve made to Engagement Cloud to empower you

Of course, we’re talking about the GDPR. Do you feel like countless articles, webinars and networking events later you still don’t have a good grip on the subject? Have you done the math and fretted over what…

dotDigital Group plc named in ‘1000 Companies to Inspire Britain 2018’ report by the LSE Group

We’re delighted to be recognized by the London Stock Exchange for the second year running as one of the fastest-growing and most dynamic SMEs in the UK. Over the course of the last year we’ve pushed ourselves…

New for GDPR: Keep track of your contacts’ consent

Tricky beast I’m going to make an assumption here, and it’s this: by now, you don’t need me to tell you about the GDPR, or why it’s important, or even how it will affect you. You know…

Have you taken a look at our help center?

A bit about me My name’s Jake and I’m a technical writer here at dotdigital. Three months ago I joined what is now known as the ‘Technical Writing team’. You probably already know Neal, our senior technical…

Why should I implement user tracking software?

Now more than ever, brands need to be data-driven and offer a highly personalized experience. To get noticed in the inbox – over and above everybody else – it’s important to send timely, contextual emails that are…