Unicode alert: our solution for the unwelcome SMS guest
If you’ve never heard of Unicode, you’re in good company. Many of the world’s best marketers live in ignorant bliss, oblivious to what Unicode is. But if you use SMS in your business or plan to bring…
Reporting: colors matter
At best, that’s frustrating for your reporting efforts. At worst, you’re failing on decisions that could impact your business. To help improve the usability of reporting in Engagement Cloud, we have decided to update our data ink…
dotdigital roadmap – paving the way from clicks to customer engagement
You’re invited to a morning of insight that will help you get the most out of Engagement Cloud; plus, we’ve set time aside to talk about projects that we’re still working on. Change is an important part…
7 tips to generate email engagement
Engaged and loyal customers can help boost a company’s revenue. Engaging your email recipients is vital for converting prospects and building customer loyalty. What’s more, looking your best in the inbox increases your brand’s reputation. Engagement can…
intu: Using preferences to meet customer expectations in the inbox
In 2018 brands should be basing their communications on customers’ preferences. This ensures that every message resonates with them, regardless of whichever channel they chose. It’s a lot to take on board to ensure that customers are…
3 ways to drive conversions with web behavior data
Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes.…
How to improve product recommendations
Anyone who has shopped with Amazon has experienced the same frustration. After you’ve bought a shower curtain, you don’t need to be recommended more shower curtains. Especially ones cheaper, or more expensive than the one you just…
How to plan and set out your post-purchase program
Post-purchase communication is an essential part of any retailer’s marketing and customer retention strategy. Understanding the psychology behind customer behavior can reveal important opportunities within the customer journey. Marketers can use this information to increase the levels…
Segment your audience using loyalty insights
In today’s highly competitive, online marketplace, it’s no longer enough to differentiate on price and logistics. Stores need to do more to build better customer relationships. Why? Because the one-on-one relationship common to brick-and-mortar stores is lost…
We have an announcement!
Last night, at the dotties 2018, we unveiled our new brand identity to a glittering room of clients, partners and employees. We’re thrilled to be able to share our rationale with you today. What’s new? We’ve brought…
What’s an API? The marketer’s definitive guide is here!
I have a problem. At weddings, parties, or family gatherings, someone will generally ask what I do. “I’m a technical writer”, I reply. They look confused and then ask what that means. I find myself saying something…