Engagement Cloud

What is RFM and how can you use it in your marketing?

These personas are created by giving each customer three scores. The scores are based on the recency (R), frequency (F), and monetary value (M) of purchases made. Each is scored between 1 (worst) and 5 (best). The RFM scores are relative and appropriate to…

intu: Using preferences to meet customer expectations in the inbox

In 2018 brands should be basing their communications on customers’ preferences. This ensures that every message resonates with them, regardless of whichever channel they chose. It’s a lot to take on board to ensure that customers are…

Why use AI-powered product recommendations?

A humble bestseller product recommendation is an easy win. For a little effort and low data dependencies, it gives you strong revenue uplift. Bestsellers’ high performance makes sense. Your most popular products are popular for good reason.…

Introducing your dotdigital Support Team

“dotdigital support, Stephen speaking, how can I help?” Open a Live Chat within Engagement Cloud and a friendly face will appear, eager to help. Call our support line and a knowledgeable support expert will be on the…

3 ways to drive conversions with web behavior data

Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes.…

How to improve product recommendations

Anyone who has shopped with Amazon has experienced the same frustration. After you’ve bought a shower curtain, you don’t need to be recommended more shower curtains. Especially ones cheaper, or more expensive than the one you just…

How to plan and set out your post-purchase program

Post-purchase communication is an essential part of any retailer’s marketing and customer retention strategy. Understanding the psychology behind customer behavior can reveal important opportunities within the customer journey. Marketers can use this information to increase the levels…

Segment your audience using loyalty insights

In today’s highly competitive, online marketplace, it’s no longer enough to differentiate on price and logistics. Stores need to do more to build better customer relationships. Why? Because the one-on-one relationship common to brick-and-mortar stores is lost…

Announcing new integration with Shopify Flow

There’s not a single minute to spare for marketers – especially this time of year. When we talk to our customers about their main obstacles, there’s one challenge comes up time and time again – time! What…

We have an announcement!

Last night, at the dotties 2018, we unveiled our new brand identity to a glittering room of clients, partners and employees. We’re thrilled to be able to share our rationale with you today. What’s new? We’ve brought…

What’s an API? The marketer’s definitive guide is here!

I have a problem. At weddings, parties, or family gatherings, someone will generally ask what I do. “I’m a technical writer”, I reply. They look confused and then ask what that means. I find myself saying something…

Big changes, big data, BigQuery

Our customers store diverse data in dotmailer, including product catalogs, orders, reviews, carts, web analytics, and more. They do this thanks to our insight data features, which are a flexible way to store and use any type…

How we keep your account secure (without using your IP address)

Barrier to entry Ever logged into dotmailer only to see this? Although this stops you getting into your account right away, it’s a good thing – it offers an extra layer of protection for your account over…

GDPR: 7 changes we’ve made to Engagement Cloud to empower you

Of course, we’re talking about the GDPR. Do you feel like countless articles, webinars and networking events later you still don’t have a good grip on the subject? Have you done the math and fretted over what…

dotDigital Group plc named in ‘1000 Companies to Inspire Britain 2018’ report by the LSE Group

We’re delighted to be recognized by the London Stock Exchange for the second year running as one of the fastest-growing and most dynamic SMEs in the UK. Over the course of the last year we’ve pushed ourselves…