3 ways to drive conversions with web behavior data
Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes.…
How to improve product recommendations
Anyone who has shopped with Amazon has experienced the same frustration. After you’ve bought a shower curtain, you don’t need to be recommended more shower curtains. Especially ones cheaper, or more expensive than the one you just…
How to plan and set out your post-purchase program
Post-purchase communication is an essential part of any retailer’s marketing and customer retention strategy. Understanding the psychology behind customer behavior can reveal important opportunities within the customer journey. Marketers can use this information to increase the levels…
Segment your audience using loyalty insights
In today’s highly competitive, online marketplace, it’s no longer enough to differentiate on price and logistics. Stores need to do more to build better customer relationships. Why? Because the one-on-one relationship common to brick-and-mortar stores is lost…
We have an announcement!
Last night, at the dotties 2018, we unveiled our new brand identity to a glittering room of clients, partners and employees. We’re thrilled to be able to share our rationale with you today. What’s new? We’ve brought…
What’s an API? The marketer’s definitive guide is here!
I have a problem. At weddings, parties, or family gatherings, someone will generally ask what I do. “I’m a technical writer”, I reply. They look confused and then ask what that means. I find myself saying something…
Big changes, big data, BigQuery
Our customers store diverse data in dotmailer, including product catalogs, orders, reviews, carts, web analytics, and more. They do this thanks to our insight data features, which are a flexible way to store and use any type…
How we keep your account secure (without using your IP address)
Barrier to entry Ever logged into dotmailer only to see this? Although this stops you getting into your account right away, it’s a good thing – it offers an extra layer of protection for your account over…
dotDigital Group plc named in ‘1000 Companies to Inspire Britain 2018’ report by the LSE Group
We’re delighted to be recognized by the London Stock Exchange for the second year running as one of the fastest-growing and most dynamic SMEs in the UK. Over the course of the last year we’ve pushed ourselves…
Have you taken a look at our help center?
A bit about me My name’s Jake and I’m a technical writer here at dotmailer. Three months ago I joined what is now known as the ‘Technical Writing team’. You probably already know Neal, our senior technical…
Why should I implement user tracking software?
Now more than ever, brands need to be data-driven and offer a highly personalized experience. To get noticed in the inbox – over and above everybody else – it’s important to send timely, contextual emails that are…
SSL for custom domains
That means over 10,000 of your domains are now secured with SSL – immediately, without any setup or cost to you. Think of it as a late Christmas present that you didn’t know you wanted. It may…
The four smartest projects from dotmailer’s Hack Week 2017
Our biggest hack week ever Although our Hack Week is now in its fifth year, this was the biggest: 38 hackers, five locations, six days. The aim was to build – in the fastest way possible –…