How to create friction-free sales experiences with live chat (even at peak sales times!)
You may be wondering what you can do to improve on your conversion rates from all those ‘just browsing’ visits you had. You might even be hitting your head against a wall because you know how much…
How dotdigital is preparing for your Black Friday campaigns
We are also aware that this is a critical sales period for many of our customers. You guys are busy too, and will depend on dotdigital to drive traffic and sales through your online stores. Any problems…
The beginner’s guide to email marketing automation
At dotdigital, we talk a lot about our platform Engagement Cloud, and all the amazing features, like automation, that can add value to your marketing. But what if you don’t quite know where to start with all…
Evolving RFM analysis for retailers this holiday season
A natural extension of the Pareto principle which tells us that 80% of sales typically come from 20% of clients, RFM goes further to better understand the behavior of customers, and how best to convert them. Dedicated…
Unicode alert: our solution for the unwelcome SMS guest
If you’ve never heard of Unicode, you’re in good company. Many of the world’s best marketers live in ignorant bliss, oblivious to what Unicode is. But if you use SMS in your business or plan to bring…
Reporting: colors matter
At best, that’s frustrating for your reporting efforts. At worst, you’re failing on decisions that could impact your business. To help improve the usability of reporting in Engagement Cloud, we have decided to update our data ink…
dotdigital roadmap – paving the way from clicks to customer engagement
You’re invited to a morning of insight that will help you get the most out of Engagement Cloud; plus, we’ve set time aside to talk about projects that we’re still working on. Change is an important part…
7 tips to generate email engagement
Engaged and loyal customers can help boost a company’s revenue. Engaging your email recipients is vital for converting prospects and building customer loyalty. What’s more, looking your best in the inbox increases your brand’s reputation. Engagement can…
What is RFM and how can you use it in your marketing?
These personas are created by giving each customer three scores. The scores are based on the recency (R), frequency (F), and monetary value (M) of purchases made. Each is scored between 1 (worst) and 5 (best). The RFM scores are relative and appropriate to…
intu: Using preferences to meet customer expectations in the inbox
In 2018 brands should be basing their communications on customers’ preferences. This ensures that every message resonates with them, regardless of whichever channel they chose. It’s a lot to take on board to ensure that customers are…
Why use AI-powered product recommendations?
A humble bestseller product recommendation is an easy win. For a little effort and low data dependencies, it gives you strong revenue uplift. Bestsellers’ high performance makes sense. Your most popular products are popular for good reason.…
Introducing your dotdigital Support Team
“dotdigital support, Stephen speaking, how can I help?” Open a Live Chat within Engagement Cloud and a friendly face will appear, eager to help. Call our support line and a knowledgeable support expert will be on the…
3 ways to drive conversions with web behavior data
Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes.…
How to improve product recommendations
Anyone who has shopped with Amazon has experienced the same frustration. After you’ve bought a shower curtain, you don’t need to be recommended more shower curtains. Especially ones cheaper, or more expensive than the one you just…
What’s up with WhatsApp for Business?
WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact that Facebook would buy it under twelve…