Technical updates to dotdigital
When our customers interact with dotdigital platforms, they do so using HTTPS. The “S” stands for Secure, and all the data sent and received during that interaction with our platform is encrypted; meaning no one can read…
How do product recommendations work in dotdigital Engagement Cloud
We speak to Senior Product Manager Ian Pollard and Global Support Manager Mark Ritchie to learn more about how customers can get started with product recommendations, and what makes dotdigital’s tools so unique.
5 ways to power your growth with CRM
Now’s not the time to make your life any harder. We’re all about life hacking here at dotdigital. And hooking up your CRM to dotdigital Engagement Cloud is a hell of a hack. We’re going to talk…
4 great ways to use personalization in your marketing campaigns
You may ask yourself sometimes whether personalization is really that necessary or effective. Let’s be honest, it’s tempting to cut corners, isn’t it? It’s easy to question the necessity of going that little bit further. But in…
Get the whole picture, with optimized reporting
Data is dominating the headlines. From the latest Covid-19 figures, to what we’re googling, doing, and buying, in these times of lockdown, everywhere you look online you see a new data model or chart telling you something…
How dotdigital can help during times of social distancing
As cities around the world go into lockdown, and the daily working lives of many grind to halt, it’s safe to say that the future is unclear. Many of the businesses using Engagement Cloud are having to…
The power of 1:1 with single-sends
Let’s explain… Single sends are used in conjunction with Dynamics workflows (or Power Automate flows) and our Engagement Cloud Dynamics solution. It allows companies to automate business processes and email sends without human interaction, all within the…
The technology that bakes the product cake
Partner or platform user, at dotdigital, your success is our success. Our innovative product roadmap continues to provide you with an edge over the rest. Our knowledge and support helps you to win more business. We love…
Why are customers taking to live chat?
What’s the alternative? We live in an omnichannel world, and consumers are more diverse than ever. So you would expect channel preferences to vary widely. This is true to some extent, but each channel also has its…
How to create friction-free sales experiences with live chat (even at peak sales times!)
You may be wondering what you can do to improve on your conversion rates from all those ‘just browsing’ visits you had. You might even be hitting your head against a wall because you know how much…
How dotdigital is preparing for your Black Friday campaigns
We are also aware that this is a critical sales period for many of our customers. You guys are busy too, and will depend on dotdigital to drive traffic and sales through your online stores. Any problems…
Email marketing automation for beginners
At dotdigital, we talk a lot about our platform Engagement Cloud, and all the amazing features, like automation, that can add value to your marketing. But what if you don’t quite know where to start with all…
Evolving RFM analysis for retailers this holiday season
A natural extension of the Pareto principle which tells us that 80% of sales typically come from 20% of clients, RFM goes further to better understand the behavior of customers, and how best to convert them. Dedicated…
Our solution for the unwelcome SMS guest
If you’ve never heard of Unicode, you’re in good company. Many of the world’s best marketers live in ignorant bliss, oblivious to what Unicode is. But if you use SMS in your business or plan to bring…
Reporting: colors matter
At best, that’s frustrating for your reporting efforts. At worst, you’re failing on decisions that could impact your business. To help improve the usability of reporting in Engagement Cloud, we have decided to update our data ink…
