Articles

What is ARN, and why are all the best businesses doing it?

Perhaps you’ve heard of ARN. Perhaps this is the first you’ve heard of it and curiosity has gotten the better of you. For those of you who are familiar with the term, congratulations! Feel free to jump…

The one business messaging strategy proven to reduce churn and improve the lifetime value

It’s no secret that brand loyalty among customers is low. It’s not that consumers want to be disloyal. In fact, the opposite is true. The modern customer is just a savvy shopper. They want the best price.…

7 surprising WhatsApp stats for your business

With over 1 billion more users and counting flocking to the app since 2014, WhatsApp is not a channel your business can afford to miss out on. As the fastest growing communication channel on the planet, here…

Leveraging omnichannel for your marketing messaging

The days of brick and mortar may be dwindling. But if you think of your potential consumer base as passing traffic to your virtual storefront, then every channel you open is a door for more business to…

Want to supercharge your CRM? Messaging is the solution

Your CRM can be a complex and expensive beast. But when used correctly, it’s also one of the most powerful tools at your disposal. Leveraging powerful APIs for your CRM The best model is when your CRM…

The secret to slashing missed appointments

Missed appointments are a common business problem. They are also a costly one. Not only have you spent money to acquire the customer for that appointment, but the slot itself has value that is eating out of…

What is omnichannel messaging? And why does it matter to you?

Omnichannel, omni-channel, omni channel. However you spell it, you might be here because you’re wondering what omnichannel messaging is all about. And how does it compare it multichannel messaging? Or crosschannel? More importantly, you need to know…

The great mistake: losing customers at the decision stage

Don’t let your customers out the funnel at the last minute! Most businesses make this one great mistake and lose customers at the decision stage. Here’s how to avoid it. Congratulations! You have successfully navigated your customer…

Engagement Cloud | CPaaS: The story behind the rebrand

Engagement Cloud | CPaaS: The customer engagement platform built for powerful omnichannel communication As many of you know, the dotdigital Group PLC successfully completed its acquisition of Comapi in November 2017 so that together, we could power omnichannel experiences for more…

Using omnichannel to deliver your consideration stage content

Earlier this week we posted about how a proactive messaging strategy can help to roll out your awareness stage content. This week, we take a look at the next step in your buyer’s journey, the consideration stage.…

To app or not to app

With app usage in decline, yet development costs remaining high, many companies are shunning their own branded applications in favour of alternative messaging experiences that already rival push notifications whilst also offering the much sought after in-app resolution. We…

How messaging API providers can help with FinTech

FinTech (financial technology) has revolutionised the financial sector. Customer expectations of their financial services have skyrocketed in the wake of mobile-based apps, or personalised borrowing, investing and buying. Nimble digital start-ups have taken on industry giants in David…

Keeping in touch, at Christmas

At Comapi, we like to practice what we preach. Which is why if you feel like wishing us a Merry Christmas back (we’re a friendly bunch after all, and would love to hear from you), we have…

Improve your application completion rates

The need to improve application completions is a common problem. Whether you are a financial company trying to guide customers through the loan application process or a recruitment agency simply trying to find the right candidate, you…

Not just a buzzword: the significance of scalability

There’s no escaping the fact that scalability is a buzzword. And some buzzwords are just that. Noise. But others are so ever-present in our industries that they are hard to ignore. The question is, how do you…