Volvo’s fan base is far reaching, in fact Volvo is the 2nd largest producer of heavy trucks in the UK and third in the world. The brand is well loved and their fans deserved a site which made it easy to browse and purchase the coveted branded items.
Cross-sell for membership at checkout emphasises the savings possible within that single transaction, let alone the savings on other items bought throughout the year to encourage fans to sign up as a Volvo Truck Nation member.
Volvo asked dotCommerce to make it as easy as possible to add any product to the basket, without having the click through to the product page. dotCommerce ensured buy now buttons were available on each product from the category pages and search results meaning that fans can add items to their basket in the minimum amount of clicks.
High quality, impactful imagery within a hero banner on the homepage attracts visitors to the site to the new and best selling collections. Volvo also use this space to promote special offers and promotions. Catergories also have ‘Best Seller’ sticker peels to attract more visitors to check out those ranges.
The checkout offers Volvo fans a simple laid out process, which guides them through the purchase constantly allowing them to see the products they are purchasing which helps keep them engaged within the purchase. Customer’s also have the opportunity to enter additional information such as date of birth which is appended to the dotMailer email marketing database for triggered special offers and messages to further cement the relationship with the customer.
You can check out the new site here: http://www.volvomerchandise.co.uk/