When sending a regular email to your manager or partner, you probably don’t think much about how to make your email better designed and more sophisticated. However, for most people running online business emails mean a lot more than just regular mails as they are known to be effective tools of online marketing. You see, commercial emails can either make or break your online success, so it’s no good taking chances with their design. Fortunately, professionally tailored free email templates can help you organise your email campaign properly, without spending too much time and money. It’s as easy as pie to find hundreds of email templates on the web and it’s really not very difficult to learn how to use them for marketing purposes. However, they may do more harm than good if not designed properly.
Creating amateur templates versus using professionally designed ones
There are a lot of those who think that email design doesn’t matter so they create not very impressive emails for little money and hope for the better. Of course, effective emails are not just about money as there are plenty of professionally designed free email templates available on the web. Yet, it’s worth putting a little effort in creating emails that work, not just spam. For this reason, it’s advisable to take advantage of quality email templates offered at specialised websites. You can use convenient online tools to edit them by adding your own text, graphics, images and logos. Reputable online companies often have vast template galleries containing hundreds of templates for you to choose from.
Manage your email templates
Once you have made up your mind to opt for free email templates created by email marketing gurus, it’s time to learn a few facts about personalising them to correspond to your company’s image and business model. You can start with an attention-grabbing subject line as no one is going to open an email featuring a non-promising subject line. Think of the ways to get the customer on the hook such as including special tempters. Who is your targeted audience? What do they usually buy at your online store? This is exactly where database accuracy really matters as irrelevant emails may be moved straight to spam folders without even being opened. If you are not very good at writing catchy lines or you simply have no time, turn to professionals who can help personalise your emails and make them ROI boosting.
Once the email is opened, grab the attention of the client with fresh content and eye-catching design of your free email templates as only professionally managed templates can help you boost response rates and convert clicks into sales. Keep content dynamic, to the point and regularly updated, include the information about time-sensitive offers and exclusive shopping possibilities. Send ‘thank-you’ emails after each purchase and offer up-sell and cross-sell products. What concerns email template design, templates should always be harmonious with your business concept and mirror a professional approach to everything.
As part of your email marketing campaign you get properly designed free email templates that are easy to use and quite effective in helping you boost ROI. The better your email templates are managed, the more likely your customers are to make the final purchase click.