…while Google declines
Recent results from Nielsen show that in February 2010 Google’s market share fell while Bing extended its previous increases to reach an all-time high of 12.5%.
Bing launched just over a year ago and is now starting to cement a serious market position. Should recent trends continue throughout 2010, Bing may pose a real threat to overtake Yahoo’s current position.
In practical terms Google’s position remains largely unchanged and they retain a stranglehold on the search market, but they’re not the only player worth considering.
These figures help to support the advice that although other smaller search engines may have some way to catch up to the might of Google, it is still important to consider them when optimising your own site for SEO.
Google’s complex algorithm which ultimately determines search results, is as closely guarded a secret as the Coca-Cola formula.
But consider what other search engine’s define as criteria for allocating their search results. Google have openly reported that they no longer look at elements previously considered such as Meta keywords, but other engines such as Bing still consider them.
With Bing now taking 12.5% of the search market it might be time for you to sit up and take notice.