Bing Increases Share…

…while Google declines

Image Google

Recent results from Nielsen show that in February 2010 Google’s market share fell while Bing extended its previous increases to reach an all-time high of 12.5%.

bing tableBing launched just over a year ago and is now starting to cement a serious market position. Should recent trends continue throughout 2010, Bing may pose a real threat to overtake Yahoo’s current position.

In practical terms Google’s position remains largely unchanged and they retain a stranglehold on the search market, but they’re not the only player worth considering.

These figures help to support the advice that although other smaller search engines may have some way to catch up to the might of Google, it is still important to consider them when optimising your own site for SEO.

Google’s complex algorithm which ultimately determines search results, is as closely guarded a secret as the Coca-Cola formula.

But consider what other search engine’s define as criteria for allocating their search results.  Google have openly reported that they no longer look at elements previously considered such as Meta keywords, but other engines such as Bing still consider them.

With Bing now taking 12.5% of the search market it might be time for you to sit up and take notice.

http://blog.nielsen.com/nielsenwire/online_mobile/u-s-web-searches-top-10-2-billion-in-january

How to create spooktacular Halloween emails

It is predicted that Halloween sales in the US will hit a new record, exceeding $10 billion in 2021. What a treat. Read on to learn some of our favorite Halloween email tips and tricks to bewitch…

Behavioral campaign ideas you can use

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is…

The Holiday Hub: deliver emails with impact this holiday season

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that…