Posts by Victoria Dovey

Increasing your revenue with multiple ecommerce storefronts

Building your empire is a tall task. Which is why we released multi-store support to Engagement Cloud this year to make that task feel a bit more manageable. In addition, we thought we’d pick the brains of…

Meeting 24/7 expectations from customers in a globally-connected world

Connecting with customers all around the globe in an always-on world can be demanding on any business. dotdigital's 24/7 support is here to help.

Marketing automation or Personalization?

It’s a tale as old as time. Or as old as modern day marketing anyway. Which technique is more effective for generating and nurturing leads and business? On the one hand we have a personalized approach with…

Why are customers taking to live chat?

What’s the alternative? We live in an omnichannel world, and consumers are more diverse than ever. So you would expect channel preferences to vary widely. This is true to some extent, but each channel also has its…

4 things you didn’t know product recommendations could do for you

This is the final of a three-part series on where to focus your efforts after a surge in sales from new customers. See parts one and two here. Last week, as part of our series on actions…

4 tactics to quickly engage all the new customers you just won

In last week’s blog, Sam and Ian, our data gurus, gave us some time to talk about how to read your data in dotdigital Engagement Cloud after a busy sales period like Black Friday. We’re continuing the…

Do more with your data after busy shopping periods: five minutes with the data gurus

Keep your eyes peeled for part two. Congratulations! Your business has weathered one of the busiest shopping periods of the year. But whether it’s Black Friday, Christmas, January,scorching summer sales, or even Halloween bonanzas, we all know…

How to create friction-free sales experiences with live chat (even at peak sales times!)

You may be wondering what you can do to improve on your conversion rates from all those ‘just browsing’ visits you had. You might even be hitting your head against a wall because you know how much…

What is ARN, and why are all the best businesses doing it?

Perhaps you’ve heard of ARN. Perhaps this is the first you’ve heard of it and curiosity has gotten the better of you. For those of you who are familiar with the term, congratulations! Feel free to jump…

The one business messaging strategy proven to reduce churn and improve the lifetime value

It’s no secret that brand loyalty among customers is low. It’s not that consumers want to be disloyal. In fact, the opposite is true. The modern customer is just a savvy shopper. They want the best price.…

What’s up with WhatsApp for Business?

WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact that Facebook would buy it under twelve…

7 surprising WhatsApp stats for your business

With over 1 billion more users and counting flocking to the app since 2014, WhatsApp is not a channel your business can afford to miss out on. As the fastest growing communication channel on the planet, here…

Leveraging omnichannel for your marketing messaging

The days of brick and mortar may be dwindling. But if you think of your potential consumer base as passing traffic to your virtual storefront, then every channel you open is a door for more business to…

Want to supercharge your CRM? Messaging is the solution

Your CRM can be a complex and expensive beast. But when used correctly, it’s also one of the most powerful tools at your disposal. Leveraging powerful APIs for your CRM The best model is when your CRM…

Travel and hospitality business messaging is the perfect model. Here’s why

You’ve booked a holiday (lucky you). What’s the first thing that happens next? Whether you’ve booked via an app, a site, or on the phone, you’re likely to receive a detailed confirmation instantly. And, these days you’re…