Do more with your data after busy shopping periods: five minutes with the data gurus
Keep your eyes peeled for part two. Congratulations! Your business has weathered one of the busiest shopping periods of the year. But whether it’s Black Friday, Christmas, January,scorching summer sales, or even Halloween bonanzas, we all know…
How to create friction-free sales experiences with live chat (even at peak sales times!)
You may be wondering what you can do to improve on your conversion rates from all those ‘just browsing’ visits you had. You might even be hitting your head against a wall because you know how much…
4 things that will make your email design great
And with your customers more visually literate every day, and their inboxes more crowded, nice email design isn’t just nice to have, it’s essential. So, what do you need to bear in mind when designing a top-notch…
What is ARN, and why are all the best businesses doing it?
Perhaps you’ve heard of ARN. Perhaps this is the first you’ve heard of it and curiosity has gotten the better of you. For those of you who are familiar with the term, congratulations! Feel free to jump…
The one business messaging strategy proven to reduce churn and improve the lifetime value
It’s no secret that brand loyalty among customers is low. It’s not that consumers want to be disloyal. In fact, the opposite is true. The modern customer is just a savvy shopper. They want the best price.…
What’s up with WhatsApp for Business?
WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact that Facebook would buy it under twelve…
7 surprising WhatsApp stats for your business
With over 1 billion more users and counting flocking to the app since 2014, WhatsApp is not a channel your business can afford to miss out on. As the fastest growing communication channel on the planet, here…
Leveraging omnichannel for your marketing messaging
The days of brick and mortar may be dwindling. But if you think of your potential consumer base as passing traffic to your virtual storefront, then every channel you open is a door for more business to…
Want to supercharge your CRM? Messaging is the solution
Your CRM can be a complex and expensive beast. But when used correctly, it’s also one of the most powerful tools at your disposal. Leveraging powerful APIs for your CRM The best model is when your CRM…
Travel and hospitality business messaging is the perfect model. Here’s why
You’ve booked a holiday (lucky you). What’s the first thing that happens next? Whether you’ve booked via an app, a site, or on the phone, you’re likely to receive a detailed confirmation instantly. And, these days you’re…
The secret to slashing missed appointments
Missed appointments are a common business problem. They are also a costly one. Not only have you spent money to acquire the customer for that appointment, but the slot itself has value that is eating out of…
Masterclass fourteen – Key considerations when choosing an omnichannel vendor
What is their experience level and diversity of clients? Is the vendor experienced at handling a company of my size? Do they have similar clients, who would have had similar challenges they helped with, to overcome? Are…
Masterclass thirteen – Effectively managing data with CPaaS Profiles
Where is the data stored It’s important that your CPaaS system stores data on your customers in a central location, such as a profile, which can be accessed by any of your team. Make sure this isn’t…
Mastserclass twelve – Getting insight from your CPaaS – configuring webhooks the right way
What kind of webhooks can I have? With the right provider, you should be able to choose anything, from information on your customers such as age, location, last active on app, Facebook Messnger ID or display name,…
Masterclass eleven – A guide to integrating 2-factor authentication (2FA) phone number validation
Verification at point of capture Verifications APIs can be used to allow businesses to verify a user’s mobile number at the point of capture. Not only does this ensure your company records are accurate for crucial sends,…
Masterclass ten – A guide to integrating and communicating with email
Why should I use email? As a cost-effective and reliable channel, email should be your automatic backstop for any of the alerts, reminders and notifications, including confirmations and receipts. These are important messages that you need to…