The great B2C and B2B convergence: refining your B2B marketing strategy
Your B2B marketing strategy is even more powerful with B2C tactics at the forefront. Find out how both B2C and B2B are converging to form a winning business formula.
What we did on Juneteenth
Here’s what some of them learned, about society, and themselves, and what they would like to share with you: Vernon Bennett, Account Executive Juneteenth is more than a date to mark off on a calendar. It’s the…
How do product recommendations work in dotdigital Engagement Cloud
We speak to Senior Product Manager Ian Pollard and Global Support Manager Mark Ritchie to learn more about how customers can get started with product recommendations, and what makes dotdigital’s tools so unique.
How does dotdigital integrate with Microsoft Dynamics 365?
How important is it in the technology space that omnichannel automation platforms like dotdigital to play nice with others? Paul Olohan (PO): We don’t operate in a vacuum. In the MarTech space, we’re playing with 8000+ other…
SMS marketing for B2B
Maybe you think it’s unprofessional? Email was once considered informal too, just because it was new – but now it’s the industry standard. And SMS has been around for nearly thirty years now. Just like the Millenials…
5 tips to grow your ecommerce business in preparation for when lockdown lifts
Now, ecommerce has been around for a while. And yet, how to reach customers when they are on lockdown in their homes has been a problem on the minds of businesses everywhere. Well, dotdigital can’t lift lockdown,…
Reporting: how to gauge real results over vanity metrics
Whether the numbers are going up or down, you need to know about it in a glance! Good or bad, a change in performance will require action, to either replicate success elsewhere or identify what’s gone wrong…
5 ways to power your growth with CRM
Now’s not the time to make your life any harder. We’re all about life hacking here at dotdigital. And hooking up your CRM to dotdigital Engagement Cloud is a hell of a hack. We’re going to talk…
4 great ways to use personalization in your marketing campaigns
You may ask yourself sometimes whether personalization is really that necessary or effective. Let’s be honest, it’s tempting to cut corners, isn’t it? It’s easy to question the necessity of going that little bit further. But in…
Is there a limit to split-testing?
No doubt you’ve had success with split-testing. Perhaps now you’re wondering what else you can split-test? The good news is, pretty much anything! But there are some caveats… There are a wide range of items you can…
Get the whole picture, with optimized reporting
Data is dominating the headlines. From the latest Covid-19 figures, to what we’re googling, doing, and buying, in these times of lockdown, everywhere you look online you see a new data model or chart telling you something…
Increasing your revenue with multiple ecommerce storefronts
Building your empire is a tall task. Which is why we released multi-store support to Engagement Cloud this year to make that task feel a bit more manageable. In addition, we thought we’d pick the brains of…
Meeting 24/7 expectations from customers in a globally-connected world
Connecting with customers all around the globe in an always-on world can be demanding on any business. dotdigital's 24/7 support is here to help.
Marketing automation or Personalization?
It’s a tale as old as time. Or as old as modern day marketing anyway. Which technique is more effective for generating and nurturing leads and business? On the one hand we have a personalized approach with…
Why are customers taking to live chat?
What’s the alternative? We live in an omnichannel world, and consumers are more diverse than ever. So you would expect channel preferences to vary widely. This is true to some extent, but each channel also has its…
4 things you didn’t know product recommendations could do for you
This is the final of a three-part series on where to focus your efforts after a surge in sales from new customers. See parts one and two here. Last week, as part of our series on actions…
