Posts by Tink Taylor

We Love It When Potential Future Prime Ministers Drop In!

It was an usual day at dotMailer HQ last Wednesday… We were approached to say a VIP wanted to come and visit us, get to know more about us as a business and our growth story. It…

3 Traditional Ad Techniques For More Powerful Email Campaigns

With human attention becoming an increasingly scarce commodity, email marketing must be a matter of quality over quantity. The fact is, email marketers must be prepared to pay a fair price for a high return in attention…

Do Emails Still Go Viral?

In light of Forrester’s recent claim that social ‘aint all it’s cracked up to be, I wanted to revisit the root of the social dream – going viral.   Remember the days of the city boys’ holiday…

DotMailer Goes Stateside

If you’ve been a dotMailer user since our early days (we started in 1999), you’ll remember we came from humble beginnings, starting out in small office above a shop in South Croydon. As both a business and…

Send More Email, Sell More: The 5 Rules

The thing about email is – the more you send, the more money you make online. Research has shown that many businesses are missing out on opportunities and leaving money on the table by not sending enough…

10 Stats An Email Marketer Should Know

So you’ve put together what seems like the perfect email marketing campaign. Everything seems to be in place and you are all set to hit the send button. Before you do, the latest dotMailer Hitting the Mark…

10 Ways To Reach The Inbox Every Time

You’ve done all your research, sourced a good contact list and seem to have put together a tight campaign. But the last thing you want is your emails landing straight into the junk folder. In an industry…

The Perfect Time To Send An Email Newsletter

Before we get engrossed in this discussion, I think it would be right to start by debunking a universal myth of email marketing. The classic myth is that Tuesday morning and Thursday afternoon are the best times…

How To Write The Perfect Email Marketing Copy

We have all done it before – we receive an email that has been so poorly put together that we not only reach for the delete button, we also add the sender to the spam list. It…

How To Use Social Media To Supercharge Your Email Database

A massive 78% of the UK’s online population uses social networks and websites like Facebook and Twitter to share and pass on information. Add that to the fact that 25% of all time spent on the internet…

Does Your Email Marketing Need A New Prescription?

Being an email marketer, it’s funny how often you bump into something that makes you think of work! A little while ago after visiting the doctor, I received an email about ordering repeat prescriptions. So far, so…

Is It Time To Kill The Forward To A Friend Link?

I feel the death of a friendship coming on. But hey, it’s not a bad feeling. In fact it’s an altogether very social thing. Be an accomplice – take part in our 10 second mini survey The…

Happy Birthday Email (Possibly)!

Anyone that watched the TV show last night with Stephen Fry presenting the 100 greatest gadgets will know exactly how important technology is to us all. But it would probably not surprise you to know that I’d…

DotDigital Introduces Business Volunteering

dotDigital owes  a lot to Croydon. We were born in this town, we grew up here and we built our business here – it’s in our DNA. So our reaction to recent disturbances was the same as…

Gmail Rolls Out Three-Pane View – About Time?

Always keen to keep our fingers on the email pulse, we were interested to see today that Google has rolled out a new three-pane view for Gmail. By going to settings and ‘labs’, Gmail and Google Apps…

DotDigital Wins Best Medium Sized Business At South London Business Awards

Having been invited to a black tie ceremony at the prestigious Park Plaza Riverbank Hotel, another busy day at dotDigital turned into a very enjoyable evening spent in the company of some of South London’s outstanding businesses…