Posts by Tanya Plaza

Don’t panic and send toilet paper emails

I knew I would have to say something though when I received an email about postponing a 5k race from a running company that I haven’t interacted with since 2011. When I thought about it, I realized…

Email deliverability: make Black Friday about consent, not spam

The last email deliverability blog I wrote was about how communicating to everyone in your lists needs to be done strategically, and that email may not be the best path. One of the seasons where senders feel…

3 things to do instead of ‘sending to all’

This is one of the most frequent conversations I have with dotdigital customers who want to email their entire recipient base about a change – and usually quickly. They want help with minimizing risk and troubleshooting the…

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