Posts by Tanya Plaza

The Holiday Hub: deliver emails with impact this holiday season

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that…

Customers should be ready for at least a 100% more bot link checks than last year

Head of deliverability Tanya Plaza outlines how dotdigital is helping remedy the implications of bot clicks.

Don’t panic and send toilet paper emails

I knew I would have to say something though when I received an email about postponing a 5k race from a running company that I haven’t interacted with since 2011. When I thought about it, I realized…

3 things to do instead of ‘sending to all’

This is one of the most frequent conversations I have with dotdigital customers who want to email their entire recipient base about a change – and usually quickly. They want help with minimizing risk and troubleshooting the…