Posts by Tanya Moreira

Email Is Where The Conversation Starts, Not Ends

Hashtags are a simple way to catalogue and connect tweets about a particular topic. Did you know that Hashtags were created organically by Twitter users? In an effort to organise tweets, users now commonly place the hashtag…

Want To Create Content Marketing Gold? Just Ask!

Content marketing takes a variety of forms, from blogs to videos, infographics to podcasts – but how do you know what it is that your prospects and customers actually want to see/read/hear? Have you asked them yet?…

Why Does Storytelling Sell?

Forbes recently published a great article about brand storytelling. They said that while brand storytelling isn’t a new practice, ‘with the explosive growth of content marketing, the opportunities to tell stories as part of direct and indirect…

The Case For Plain Text Emails

What is the case for plain text emails? What’s the difference between an HTML email and a plain text email? And why would you want to send a dowdy plain-text when you can create all sorts of…

Video & Email: The Verdict

Have you considered using video within your email marketing campaigns? There is certainly a very strong case for online video…. SEO Moz, a provider of search engine optimisation software recently found that posts that contain videos attract…

The Data Protection Act

Principles & Safe Storage Of Your Data There are eight enforceable principles of good practice when it comes to storing data. These are related to the processing of personal data. The 8 principles of the Data Protection…

8 Brilliant April Fool’s Day Marketing Campaigns

We appreciate we’re a little late, but in the spirit of lightening up your busy day of marketing we’ve rounded up the top ten digital campaigns that have pranked and entertained April fools all over the world.…

Proofreading: Testing, Testing 1,2,3,(4)

So you’ve composed your email, you’re happy with the copy, certain that your grammar is spot on and you’ve cleaned up any rogue commas. Now you’ve just got to press send. This is a moment that fills…

Ecommerce Email Marketing And Website Health Checks At TFM&A 2013

Coming to the TFM&A show at Earls Court next week? If you are then here’s a heads-up: dotMailer’s email marketing consultancy team are inviting bookings are offering 10, free 20 minute ‘Online Retailing Email Programme Health Checks’,…

Trigger some effective automated email marketing and get real results with split testing

Split testing Like every email sender I bet you have always wanted to find out what really does and doesn’t work with your email marketing; split testing is a tool we all try to utilise but sometimes…

Think Outside The Box With DotMailer’s New Geo-Mapping Shapes Feature

As in life, not everything is as clear-cut as a square when it comes to geo-mapping; and with dotMailer’s new flexible area selector you can break the mould and discover some real insight about your customers. Our…

Google Plus One SEO – A Guide For Those At Zero

We wrote about Google +1 earlier this year when it was introduced, but now that it has been in the wild for a while, we wanted to take a closer look and provide a guide for those…

Understanding Geomap Segmention – dotdigital Features 101

This is part of a series of posts drilling down into specific features of dotdigital; what they are and how to use them. Personalisation and relevancy would not be possible without segmentation and far too often people…

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