Posts by Tanya Moreira

How can you improve your email marketing strategy?

In our previous blog posts, we’ve looked at the 7 most popular email marketing metrics that you should be measuring to keep track of your email marketing performance. This blog post will aim to guide you on…

Part 2: Back to basics – 7 email marketing stats you should know

In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce rates and net list growth. These metrics…

The ultimate email marketing automation Christmas list

The countdown to all the key dates and selling opportunities over the holiday selling season starts here. “Dear Santa, I know you’re kind of busy right now. And I know how you’re feeling, because things are getting…

The email marketing Christmas wishlist

Tips and checklist for holiday marketing With the advent of the holiday season upon us, we thought we’d present you with an early present. Our top tips will help make it nice and easy for you to…

The personal experience: how does Econsultancy do it?

Anecdotally, we know from experience that a bartender who engages with you and serves you exactly what you want is going to retain your custom for the evening, and most probably receive a big tip and a…

Dove Spa and ODEON Cinema shortlisted for the DMA Awards

dotMailer has been working closely over the last year with two clients to help them ramp up the success rate of their email marketing campaigns. Due to the outstanding success of these campaigns Dove Spa and ODOEN…

Gmail Schemas: How To Mark Up Your Emails

As we have mentioned previously, Schemas in Gmail let you mark up information. This lets ‘Google understand the fields and provide the user with relevant actions, and cards’. Right now these quick-action buttons only render in Gmail,…

Outlook Versus Gmail: It’s War

Microsoft’s Scroogled campaign, which claims that Google is ‘scroogling’ its users by reading their emails and focusing too much on ‘paid for’ placements within their shopping results has been running for almost a year now. Over the past…

What happened when dotdigital Engagement Cloud’s marketing team went online shopping on 40 different sites?

Want to know just how well (or badly) some of the world’s top online retailers use email – during and after an online purchase? We wanted to know too. So we went online shopping with 40 of…

Email: Still The Superstar At The B2B Marketing Table

Analytics & Insights company Kissmetrics recently wrote a great post about why regardless of the hype that social media has enjoyed over the past few years, as a marketer, you should ‘not put it ahead of email…

Announcing Your Summer Sale: A Slideshow Of Email Creative

The summer is a busy time for email inbox’s with floods of retailers dropping their prices to try and get rid of their left over summer stock and telling you all about it via their MASSIVE SUMMER SALE emails. This…

Email Is Where The Conversation Starts, Not Ends

Hashtags are a simple way to catalogue and connect tweets about a particular topic. Did you know that Hashtags were created organically by Twitter users? In an effort to organise tweets, users now commonly place the hashtag…

Want To Create Content Marketing Gold? Just Ask!

Content marketing takes a variety of forms, from blogs to videos, infographics to podcasts – but how do you know what it is that your prospects and customers actually want to see/read/hear? Have you asked them yet?…

Why Does Storytelling Sell?

Forbes recently published a great article about brand storytelling. They said that while brand storytelling isn’t a new practice, ‘with the explosive growth of content marketing, the opportunities to tell stories as part of direct and indirect…

The Case For Plain Text Emails

What is the case for plain text emails? What’s the difference between an HTML email and a plain text email? And why would you want to send a dowdy plain-text when you can create all sorts of…

Video & Email: The Verdict

Have you considered using video within your email marketing campaigns? There is certainly a very strong case for online video…. SEO Moz, a provider of search engine optimisation software recently found that posts that contain videos attract…