Posts by Tanya Moreira

Give your open rates a boost

That’s great, you might think, but do they act on the call-to-action once they’ve been opened? The one thing to keep in mind when measuring success is not just the number of opened emails, but the number…

14 parts of your day job that you can automate – part 2

Like we said before, whether you’re an SME, Enterprise business, in B2B or B2C, there’s something here for you. And if you feel like you’re out of your depth, remember: think big, start small, scale quickly. There…

How can you improve your email marketing strategy?

In our previous blog posts, we’ve looked at the 7 most popular email marketing metrics that you should be measuring to keep track of your email marketing performance. This blog post will aim to guide you on…

Part 2: Back to basics – 7 email marketing stats you should know

In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce rates and net list growth. These metrics…

Part 1: Back to basics – 7 email marketing stats you should know

68% of today’s marketers see email’s ROI as excellent or good – higher than any other channel. Conversely, 36% of marketers cite poor measurement and analytics as barriers to effective email marketing says Econsultancy’s 2014 Email Marketing…

How to plan and execute for successful multichannel marketing

Multi-channel marketing comes with endless benefits to marketers (see our last blog post on why multichannel marketing matters) that, when combined successfully, should help your businesses reach your objectives. But it’s tricky. Each channel your customer uses…

The ultimate email marketing automation Christmas list

The countdown to all the key dates and selling opportunities over the holiday selling season starts here. “Dear Santa, I know you’re kind of busy right now. And I know how you’re feeling, because things are getting…

The email marketing Christmas wishlist

Tips and checklist for holiday marketing With the advent of the holiday season upon us, we thought we’d present you with an early present. Our top tips will help make it nice and easy for you to…

The Personal Experience – How does Econsultancy do it?

Last week we released a case study of our clients, Econsultancy – one of the world’s leading marketing intelligence publishers, and how they create unique and personal customer experiences. To explain a little more, here’s Andrés… Anecdotally, we know…

Dove Spa and ODEON Cinema shortlisted for the DMA Awards

dotMailer has been working closely over the last year with two clients to help them ramp up the success rate of their email marketing campaigns. Due to the outstanding success of these campaigns Dove Spa and ODOEN…

Where to get hold of dotMailer’s Email Marketer’s Christmas Handbook

Twas the quarter before Christmas… and all around, your competitors’ Christmas email campaigns are stirring. Sounds like time to download dotMailer’s free Email Marketer’s Christmas Handbook! Our 20 page guide has loads of practical steps, checklists, guidance…

Gmail Schemas: How To Mark Up Your Emails

As we have mentioned previously, Schemas in Gmail let you mark up information. This lets ‘Google understand the fields and provide the user with relevant actions, and cards’. Right now these quick-action buttons only render in Gmail,…

Outlook Versus Gmail: It’s War

Microsoft’s Scroogled campaign, which claims that Google is ‘scroogling’ its users by reading their emails and focusing too much on ‘paid for’ placements within their shopping results has been running for almost a year now. Over the past…

Christmas Email Inspiration From 6 Major Brands

I’m sorry to do this to you but…Christmas is a mere 76 days away. Some of your customers will be present buying already. The most eager companies have already started sending. Remember last year, when it was…

What Happened When dotMailer’s Research Team Went Online Shopping On 40 Different Sites?

Want to know just how well (or badly) some of the world’s top online retailers use email – during and after an online purchase? We wanted to know too. So we went online shopping with 40 of…

Email: Still The Superstar At The B2B Marketing Table

Analytics & Insights company Kissmetrics recently wrote a great post about why regardless of the hype that social media has enjoyed over the past few years, as a marketer, you should ‘not put it ahead of email…