Posts by Tamara Bond

Deliverability: let’s talk about Gmail

Gmail has some of the best features and filters for users that make their inbox super easy to operate and understand. And yet marketers seem mystified by gmail and often find themselves coming up against challenges. While…

Avoiding spam traps and other revenue risks

Deliverability risk alert: We get it – the c-level execs are clamoring for bigger databases and more potential customers to squeeze some revenue from. The temptation to send a quick, cheeky email to that list from 2016…

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