Posts by Skip Fidura

The ‘Pub Conversationalist’ principle (or, ‘How not to creep out your new customers’)

If you’ve ever seen Skip Fidura, dotmailer Client Services Director, at one of his talks, you’ll know about his ‘Creepy-Guy-in-the-Pub’ principle. But what actually is it, and as a brand – how can you not be that…

L’ecommerce – dotmailer goes to Paris with Internet Retailing’s Paris xChange

dotmailer is a platform with global ambitions, so when a chance to dive into new markets arises, we’re always at the fore to take the plunge. Client Services Director, Skip Fidura has the lowdown on our latest…

What Marketers Need to Know About CASL (Canadian Anti-Spam Legislation)

Important information for anyone that markets in – or to – businesses and individuals in Canada. Here’s Skip Fidura, dotmailer’s Client Services Director, with the details. On July 1, 2014 the Canadian Anti-Spam Legislation (CASL) goes into…

dotMailer’s 2014 Customer Satisfaction Survey

Skip Fidura, our Client Services Director, kicks off the next phase in our customer service improvement program. This year, our company’s focus is on how email marketing automation is key to the transformation of the digital experience…

Official, brand new research: How the most successful email marketers spend their time

Truth is, most marketers don’t have enough time in the day to do all that is asked of them. All of us in the industry know it. So what’s the solution? Major new research undertaken by Econsultancy’…

Gmail Just Threw Another Game Changer. And It Looks Awesome

Client Services Director, Skip Fidura gives the lowdown on the latest bracket-busting move from Google, and why it could possibly be the biggest development for email marketing in recent history. Apart from our Social Media Manager, we…

Going Omni-Channel: dotMailer’s heading to IRX14

We like to keep Skip, our Client Services Director, as busy as possible. We’re sending him and Team dotMailer down to one of the biggest Multi-Channel Retail Marketing expositions in the UK. Here’s what to expect: Another…

Measuring Email Marketing ROI: What’s your campaign really worth?

dotMailer’s Client Services Director, Skip Fidura, takes time out to help you understand just what email is costing – or generating – for your business. This is the first in a series of blogs looking at helping…

Gmail’s ‘Unsubscribe’ – It’s Not the End of the World

Skip Fidura, our Director of Client Services, weighs in on Google’s recent announcement that the Unsubscribe button has entered Gmail’s main user interface. “It’s the end of the World as we know it…and I feel fine” –…

When is too much email marketing not enough?

Is there such a thing as too much email marketing? This is a question I get asked a lot – by our clients here at dotMailer, and by marketers I meet in the course of my rounds…

21 reasons why 2013 was an outstanding year for dotMailer email marketing users

Did we really do all this, in just 12 months? The last 12 months have seen so many new releases to the dotMailer email marketing platform that it’s probably been hard for even our clients and users…

Using Twitter as an Email Marketing Lead Machine

Twitter say that ‘marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases’. I doubt these goals will have come as any great…

Complimentary Christmas E-Card Templates from dotMailer

This year, you can send all your customers a personalised Christmas e-card, compliments of dotMailer. We’ve uploaded 10 complimentary Christmas e-cards into the dotMailer template library. All you have to do is log in to your dotMailer…

Dove Spa and ODEON win Bronze at the DMA Awards

dotMailer has been working closely over the last year with two clients to help them ramp up the success rate of their email marketing campaigns. Due to the outstanding success of these campaigns Dove Spa and ODEON…

7 Boxing Day Email Marketing Essentials – How To Get What You Want This Year

Happy Boxing Day! It’s time to talk about Boxing Day. That great British Bank Holiday so synonymous with rubbish TV,  good sport, cold turkey and some peculiar British eccentricities that seem predominantly to involve swimming starkers in extremely…

Planning A Winning Subject Line

35% of email recipients open emails based purely on your subject line and on average 8 out of 10 people will read an email’s subject line and headline copy, but only 2 out of those 10 will…