Posts by Skip Fidura

It was just another day

There are the days that you will always remember because they are so personally important; the day you graduated from Uni, the day you got married or the day a child was born. Then there are days…

GDPR – 12 months to go, 12 things to think about (Part 2 of 4)

In Part 1, we covered raising awareness, data audits and privacy notices. 4.    Individuals’ Rights Just ‘getting ready’ for GDPR is not going to be good enough because you may also have to prove to the regulator…

The Votes Have Been Counted and the Winner is…

It would be hubris to think that these results are solely down to the email programs of the different parties but email surely played its part. At the end of the day, political parties sell personalities. They…

Labour Wins Shock Election and Forms Coalition with Lib Dems*

If this is front-page news on Friday morning, remember you read it here first. Theresa May conveniently called the snap election right after we released our Hitting the Mark benchmarking report. We thought we would apply the…

GDPR – 12 months to go, 12 things to think about (Part 1 of 4)

So, here we are. There are less than 12 months to go to the implementation date of the new General Data Protection Regulations (GDPR) on 25th May 2018. It would be great to say that all UK…

You can’t rob a bank to pay your taxes

As these discussions frequently do, the conversation came around to the idea of sending out a ’service‘ or ’transactional‘ message to the entire database to confirm the recipient’s data and perhaps some of those people who were…

2017 will be the Year of AI and Many Other Distractions

So, what are going to be the key trends in email marketing? As an industry we are going to spend most of the year focussed on: GDPR The death of ‘batch and blast’ Purchasing from the Inbox…

Skip Fidura: What Brexit means for email marketers

While I won’t name names, I have spoken to a number of marketers who hope that a Brexit will facilitate a regulatory change in how we gain permission and what we can do with the data we…

Everything you think you know about subject lines is probably wrong

As she typed in her subject line for her next newsletter, a tip popped up that suggested she use all lower case to help with deliverability. This “tip” is problematic for a number of reasons: My wife…

What’s next for the EU GDPR?

Unfortunately, for those who were hoping to walk away with all of the answers, there are just no answers to be had at the moment. Check out one of my previous blog posts about GDPR which explains…

Skip Fidura: the EIS, Figaro and Single Customer View

What ties the two events together, however, was the topic of single customer view (SCV). When discussed at the Figaro event, most of the delegates rolled their eyes and shook their heads as if SCV was just a…

Skip Fidura @ the EIS in Chamonix: Data quality vs. quantity

The theme of the day was data with some interesting case studies from Scholastic and MBNA on how they are leveraging data from across their business to inform and drive their email marketing programs. While these use…

Skip Fidura @ the EIS in Chamonix: Day 1 round-up

The conference starts about 8 each morning and the sessions carry straight on through lunch, which is where they diverge from the traditional conference format. Most other conferences would either end at this point or would break…