Posts by Skip Fidura

Labour Wins Shock Election and Forms Coalition with Lib Dems*

If this is front-page news on Friday morning, remember you read it here first. Theresa May conveniently called the snap election right after we released our Hitting the Mark benchmarking report. We thought we would apply the…

GDPR – 12 months to go, 12 things to think about (Part 1 of 4)

So, here we are. There are less than 12 months to go to the implementation date of the new General Data Protection Regulations (GDPR) on 25th May 2018. It would be great to say that all UK…

You can’t rob a bank to pay your taxes

As these discussions frequently do, the conversation came around to the idea of sending out a ’service‘ or ’transactional‘ message to the entire database to confirm the recipient’s data and perhaps some of those people who were…

2017 will be the Year of AI and Many Other Distractions

So, what are going to be the key trends in email marketing? As an industry we are going to spend most of the year focussed on: GDPR The death of ‘batch and blast’ Purchasing from the Inbox…

Skip Fidura: What Brexit means for email marketers

While I won’t name names, I have spoken to a number of marketers who hope that a Brexit will facilitate a regulatory change in how we gain permission and what we can do with the data we…

Everything you think you know about subject lines is probably wrong

As she typed in her subject line for her next newsletter, a tip popped up that suggested she use all lower case to help with deliverability. This “tip” is problematic for a number of reasons: My wife…

What’s next for the EU GDPR?

Unfortunately, for those who were hoping to walk away with all of the answers, there are just no answers to be had at the moment. Check out one of my previous blog posts about GDPR which explains…

Skip Fidura: the EIS, Figaro and Single Customer View

What ties the two events together, however, was the topic of single customer view (SCV). When discussed at the Figaro event, most of the delegates rolled their eyes and shook their heads as if SCV was just a…

Skip Fidura @ the EIS in Chamonix: Data quality vs. quantity

The theme of the day was data with some interesting case studies from Scholastic and MBNA on how they are leveraging data from across their business to inform and drive their email marketing programs. While these use…

Skip Fidura @ the EIS in Chamonix: Day 1 round-up

The conference starts about 8 each morning and the sessions carry straight on through lunch, which is where they diverge from the traditional conference format. Most other conferences would either end at this point or would break…

The GDPR and what it means for email marketers

Yesterday, in Brussels, the European Parliament and the Council finally reached an agreement with the European Commission to implement new rules. They include the introduction of the General Data Protection Regulation and changes to the Data Protection…

It’s time to get personal. Really personal.

Take a generic opening. Add a generic offer. Then fill with generic content. This, unfortunately, is the formula for millions of emails sent out each week. 63% of the respondents in a recent survey we conducted with the…

‘Keep calm and carry on’ – Words of wisdom when facing a data loss

It was one of those rare warm spring days in London and I was rushing from one meeting that ran over to another with a colleague for a working lunch. We were meeting in one of those…

Yes this is really us… read on to learn the importance of branding your emails…

So you can imagine my shock each and every time I look at an email that does not come from a branded domain.  I recently got a call from a friend on a number not stored in my…

The art of email persuasion

One of the perks of my job is that I am able to get out of cold, dark London and visit the Email Evolution Conference (EEC) in Miami. In addition to the fruity cocktails, I also get to…

Winning at email marketing automation: an interview with Karen Talavera

Skip, our Client Services Director, takes some time out to grill somebody else for a change, on some of the challenges and the conversations faced by US-based email marketers. From August 11, the East-Coast US city of…