Posts by Skip Fidura

Celebrating creative champions – are you coming to the dotties?

A chance to celebrate and share examples of the best digital marketing campaigns, the dotties has been a highlight of the dotmailer annual calendar for the last three years. And 2018 is no exception. Once again, we…

dotties sponsorship blog series: BigCommerce

From the likes of ice-cream connoisseur Ben & Jerry’s to audio specialist Skullcandy, BigCommerce empowers the biggest brands – across a whole range of industries – to make the best of online selling. Through using its powerful…

dotties sponsorship blog series: Nosto

With an in-depth understanding of the omnichannel journey, Nosto is one of dotmailer’s most exciting partners and offers our retail customers a best-of-breed AI solution. Supporting over 2,500 online retailers, Nosto’s AI-powered personalization solution is used by…

dotties sponsorship blog series: Corra

We are extremely pleased to announce Corra as a sponsor for this year’s dotties. Working with a whole range of clients, from Richer Sounds – the largest hi-fi retailer in the UK – to luxury fashion house,…

dotties sponsorship blog series: Kooomo

Combining next generation technology and an extensive partner ecosystem, Kooomo empowers its diverse client base – including supermarket chain Morrisons and global flipflop brand Havaianas – to maximise digital sales channels and keep up with the ever-evolving…

You might be over it, but it’s not over

I know like everybody I have been busily getting ready for today, but I was sure my family would have laid on all the festive trimmings. Nope, nothing. I don’t know what the GDPR Griffin expected from…

Repeat after me: I will make my email better in 2018!

Each December I traditionally write a predictions blog where I look at what has happened during the outgoing year and look to the year ahead. It is a fun thought exercise that usually involves the team kicking…

BINGO – Making multichannel work for you

I do not mind the occasional buzzword if it used as a shorthand for a bigger concept; that is just efficient. I am not a big fan however, when buzzwords make a simple concept sound hard and…

What is this GDPR anyway?

Whenever GDPR comes up, I like to gauge the knowledge in the room by asking things like: “Who has heard of GDPR?” “Can anybody tell me what the letters stand for?” “What do they think it will…

GDPR – 12 months to go, 12 things to think about (Part 4 of 4)

In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In the last instalment, we reviewed…

2017 dotties winners

Tonight was another big night for dotmailer – our second annual dotties awards! Of the more than 350 entries across the 11 client categories, from a shortlist of over 70, here are the brands that took home…

GDPR – 12 months to go, 12 things to think about (Part 3 of 4)

In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In this week’s installment, we will…

It was just another day

There are the days that you will always remember because they are so personally important; the day you graduated from Uni, the day you got married or the day a child was born. Then there are days…

GDPR – 12 months to go, 12 things to think about (Part 2 of 4)

In Part 1, we covered raising awareness, data audits and privacy notices. 4.    Individuals’ Rights Just ‘getting ready’ for GDPR is not going to be good enough because you may also have to prove to the regulator…

The Votes Have Been Counted and the Winner is…

It would be hubris to think that these results are solely down to the email programs of the different parties but email surely played its part. At the end of the day, political parties sell personalities. They…