Posts by Sarah Taylor

5 ecommerce automation programs that make email an essential marketing channel for retailers

Customer relationships are like any relationship – you need to put in the effort to make them work.  After the initial excitement of meeting, it’s important to keep letting them know you care and are there for…

What do the 5 senses and email marketing have in common?

In reality, best practice can be as logical as common sense, and aligning to the five senses is exactly what marketers should be doing to get the best from the email channel. This blog aims to give…

Marketing strategies to boost your email open rates

Marketing strategies to boost your email open rates: Beautiful looking emails, filled with engaging messages and fantastic offers, can only be appreciated by their reader if they are opened in the first place.  As far as success…

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