Posts by Roda Adan

Make email automation the backbone of your B2B marketing strategy

Not too long ago, our in-house consultant Gavin Laugenie hosted a dotlive on the top 5 automation programs B2B companies should be doing, the reasons why and the results you can expect to yield from them. Below are the…

How to approach a cool email creative design

You should see email as the shop window to your store: it ought to be well designed and enticing enough to encourage consumers to enter and see more. Email creative design is important for many reasons. Firstly,…