Posts by Rachel Weber

The 5 Email Marketing Lessons for Success To Be Learnt from Amazon & eBay

Amazon and eBay continue to be dominant in their markets, with Amazon named the No. 1 online retail site in 2013 (according to research from IMRG and Hitwise) and eBay driving $419 million in online sales to…

5 crucial email marketing strategies to get the most from Cyber Monday

Black Friday (the shopping day immediately following Thanksgiving in the US) represents a milestone in the retail calendar. But an increasingly stronger gauge of retail demand comes just a few days later, in the shape of Cyber…

101 Questions That Online Surveys Can Help You Answer: 21-30

Online surveys can be an extremely effective tool for growing sales and turning prospects into loyal customers. But that’s not all they can be used for. Oh no, we’re on a mission to identify 101 questions that…

140 Characters Or 140 seconds… How Twitter’s Impacting Email Campaigns

Accepted wisdom is that you have no more than 3 seconds before a recipient decides whether they’re going to read your email, save it for later, or delete it. Who’s to blame? Our attention spans are getting…

A Guide To Creating Successful Coupon-Based Email Camapigns: Our Top Tips

The National Retail Federation has found that nowadays 36% of shoppers say the most important factor in deciding where they shop is the sales and discounts a store or business offers. The consumer appetite for redeeming money-off…

Lead Follow Up

You might be shocked to hear that on average only 40-50% of sales leads are even contacted by the business receiving the lead! In an earlier post we talked about using online forms as a tool for…

Surveys Love Video

Video: The Why’s Forbes recently reported that when it comes to getting the most bang for your marketing buck, ‘the use of video and visuals has a direct impact on engagement and effectiveness’. Even if a video…

Make Your Powerpoints Powerful

Once your online survey has come to a close, it’s all about the results. With dotSurvey you can, with the click of a mouse, create some pretty and branded charts, but if you’re going to be presenting…

Email Marketing Leakage: Explained

If you’re wondering what leakage is in marketing; let me paint you a picture. Imagine all your customer interactions in a bucket. Holes will occur as a result of a deficiency in the product, service or marketing…

8 Questions You Should Ask About Your Signup Process

Striking while the iron is hot is a key part of building a great customer relationship through email. When someone signs up for your emails they are indicating an interest in your company. So building on this…

The Importance Of Being Earnest In Email Marketing

One of the biggest fears for brands turning to email marketing is simply sending too much, resulting in people unsubscribing or complaining. It’s a legitimate concern as this could have a negative impact on brand reputation. For…

Encourage Engagement: A 3 Step Guide

Given the large number of emails that land in the average person’s inbox on a daily basis, it’s easy to see why it’s becoming increasingly challenging for e-marketers to get readers to open, click and engage. If…

DotMailer Takes To The Airwaves

We’ve extended our cross-channel marketing here at dotMailer this month, to include radio. For the last 2 weeks and for the next week we’re running an ad campaign on LBC 97.3 to introduce more business people to…

New Year – New Features And Functions In DotMailer

No gloating, but we’re not even into the second month of the new year yet, and already we’ve released 4 new features to dotMailer. (OK, maybe a little bit of gloating, but it’s all good news for…

Your ‘New Year – New You’ Email Marketing Diet – How To Get Your Email Campaigns Honed And FIT For Delivery

How’s that new January  gym membership looking? Packing those trips to the local fitness club into your January routine? Good, good. Keep it up! And while we’re on the subject of a  ‘New Year, New You’ regime…

A Bunch Of Fives – 5 Tips For Making The Deloitte Fast 500

This year, the team here at dotDigital Group made it five in five for inclusion in the annual Deloitte Fast 50, a list of Europe’s fasting growing businesses. This is no mean feat, considering that the listings…