Posts by Pamela Zoni

The power of 1:1 with single-sends

Let’s explain… Single sends are used in conjunction with Dynamics workflows (or Power Automate flows) and our Engagement Cloud Dynamics solution. It allows companies to automate business processes and email sends without human interaction, all within the…

It all starts with the next generation

How many times have you been to Pride? I’d say, countless. Among people that have been doing it since before I was born, the ones I owe so much to, the regulars and the ones that allowed…

From manual to automatic: how automation saved Minor Entertainment 50 hours’ admin time

When I ask clients why they’re not yet using marketing automation, the top reasons are either data gaps or a lack of available time/budget. Minor Entertainment Ltd was one of those organizations who hadn’t yet realized the…

Switching ESP? Get ready with our one-stop migration checklist

No matter the scale of your business and the volume of data you handle, it’s always best practice to get your tech team involved early on. You can work with them to map out your current data…

Is a dedicated IP right for you?

Shared or dedicated IP – what’s the difference? Shared IP At dotdigital, senders on a shared IP pool are lumped together from a reputation standpoint. The reputation of the IP you’re using is determined by the email…

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