The truth about purchased lists
Purchased lists: as email marketers, we all know we shouldn’t use them. But when you’re under pressure to get results, it can sometimes seem like a quick solution. You might have heard that a competitor got incredible…
How to Battle Bad Data with Webforms
Tom Corbett, Head of Best Practice at dotMailer, is well acquainted with the nuances of data collection. In this post for our blog, he looks at how exactly marketers should be getting good quality data from their digital…
dotData Hygiene Series: Part 1 – The Cost of Bad Data
As data privacy and usage slams into the agendas of lawmakers across the world, we thought it would be an opportune time to start our blog series on how organisations should be thinking about how they collect,…
8 Steps to Conquer Gmail’s New Visual Promo Tab
It didn’t take us long to sign-up and test Gmail’s new game-changing feature for email marketing. And Spoiler Alert: It’s amazingly easy to do, especially in Engagement Cloud! Tom Corbett, our Head of Best Practice explains how…
O2’s Email is Dead: Four things UK Email Marketers need to be doing right now
Tom Corbett, our Best Practice expert, reacts to the very understated news that trickled out last week of O2 finally shuttering its email service. As of 10 March, UK Mobile Network provider O2 turned off the lights…
Data Privacy: Australia’s New Privacy Principles
dotMailer’s Best Practice and Compliance guru, Tom Corbett, gives a quick overview of Australia’s new data privacy laws. This month, the Australian Privacy Principles (APP) came into effect – a comprehensive list of new privacy laws that apply…
5 reasons why email marketers using a ‘no reply’ address are using a no-win tactic
Email is a 2-way communication device You send me – one of your trusted peers and colleagues – an email letting me know about something cool you discovered. Then I email you back saying thanks, and sharing…
Gmail is now caching images….. Don’t Panic
Very recently GOOGLE applied a fundamental change to the way images are served within their webmail client. What have they changed? GOOGLE is now re-writing image links within emails they receive; images are now served via a…
BT Are Changing Email Terms. Here’s How It May Affect Your Data
The 17th of June will see BT Yahoo mail taking a new approach on how it manages dormant email accounts. All BT broadband customers that haven’t used their email account for more than 150 days will be…
Hotmail / Outlook Outage: Steps Marketers Should Take Now
From yesterday 9:35 PM to 2:39 PM GMT time today, Microsoft’s email services suffered a major outage affecting a large portion of their users. Emails sent during this period will still be delivered, but some users won’t…
Calls To Action: What About The Landing Page?
Your landing pages are the page(s) of your website that customers are directed to when they click a link in an email you send them. It’s hugely important to the success of your email marketing campaign that…
Share, Read, Book, Save: Mastering the Call to Action
One of the biggest challenges email marketers face is getting their subscribers to perform an action once they have received, opened and read the email. Calls to action (CTA) can vary a great deal depending on what…
Update For DotMailer State-Side Clients
We are pleased to announce to our US users that dotMailer customer support hours will now be available to 6pm PST (9pm EST). This is an increase of 5 hours a day for our clients based in…
Making EasyEditor Even Faster
As a developer at dotMailer, I know that as a team we are lucky enough to develop on the latest technology: Quad-core i7s with loads of RAM and SSDs all-round. This makes our lives easier, and speeds…
Hats A Wrap! The @DotMailer Client Services Team Get In The Festive Spirit
The dotMailer support team have been getting right into the Christmas spirit during their lunch break today, proving they wear many hats in the course of their work! Remember, the dotMailer support team are running a skeleton…
