Posts by Matthew McClelland

Scribbler: how we doubled our contact list in 4 months

The brand has 32 stores across the UK, with thousands of customers walking through its doors each day. While this is great, Scribbler had no way of knowing who those customers were and how they could keep…

Make 2016 the year your emails go mobile

But with so many types of devices and multiple screen sizes, where do you begin? Here are five steps to help you deliver effective email for mobile in 2016. Planning Firstly, map out all the things you…

Automation in under 10 minutes. Part 2: Feedback

A review of a product or service can often be the difference between a new customer and a lost customer. However, as we’re all aware, life can often get in the way of completing feedback surveys and sometimes the…

Automation in 10 minutes. Part 1: Re-engagement

The ultimate email marketing FAQ: “What’s the best time to send an email and on which day of the week?” The same answer applies to all email marketers: “Test, test and test again.” No two contacts are the…

Infographic: The Evolution of Email Marketing

Our friends over at Moveable Ink (one of our awesome solution partners who power extensions to our personalisation capabilities), authored this great infographic about the evolution of email marketing, last year. With the level of agility we…

How Do You Localise Your Content?

On the issue of translation, we’re pretty keen to avoid anything automated. We asked our friends at Freedman International who provide localisation services, what a marketers options are and what the pros and cons are. Here’s what…

Email Marketing During The Holidays

If you market your product or service to professionals, business owners or entrepreneurs, you may think that holidays like Christmas or Easter (or any other bank holidays for that matter) are not the best times to send…

Why Gmail’s New Tabbed Inbox Can Be A Winner For Email Marketers

In a recent post we talked about Gmail’s new tabbed inbox which, if you use the service, you’ll start to see roll out over the next couple of weeks. In a nutshell, in an effort to overcome…

Gmail: Cutting Through The Chaos!

Wired recently reported that an imminent Gmail redesign will help users ‘cut through email chaos’. They could be on to something.  In 2011, the typical corporate email user sent and received about 105 email messages per day.…

What’s All The Fuss About ‘Mad Men’?

Top US TV show Mad Men is back for a sixth season, the penultimate season (sob!) If you’re not familiar with the show then you really are missing out on a treat! However, having said that, if…

How to Add…Pinterest To Your Email Campaigns

Pinterest is a social bookmarking site that is focused on pictures and imagery rather than words. The network allows users to ‘pin’ or post images to their virtual ‘pin boards’. Users of the network tend to categorize…

Better Email Marketing: Don’t Sleep On The Job

At dotMailer, we like to help our customers find new ways to improve their email marketing. And often, when doing this, I think back to one of the jobs I had before I came to dotMailer. Many…

5 Shortcuts To Build The Perfect Mailing List

When it comes to email marketing, your efforts will only be effective if you have a good quality mailing list. Data really is king! But too many email marketers don’t spend enough time collecting clean, quality data…