Posts by Marcus Henley

Measuring Offline Sales From Online Campaigns

Measuring ROI is one of the most important aspects of any marketing campaign. If you don’t know where you’re experiencing a return on your investment then you won’t know which activities are worth repeating and which are…

Split Testing: Some Ideas

Have you ever thought about when the best time to send your email marketing collateral might be? How about what day? Have you experimented with subject lines? Do open rates improve when you inject humor into the subject…