Posts by Lucy Nolan

Award season: top hints and tips to get a gong

It was a fantastic night, and aside from the delicious food, a few drinks and a very energetic dancefloor, it was amazing to see some of the fantastic work our customers and partners have been doing over…

First impressions matter most – Why do a welcome program?

A solid welcome program forms the foundation for any successful automated email campaign, but is often overlooked. It would seem many marketers need to go back to basics and consider just how valuable welcome programs can be…

How To Choose An ESP That’s Fit For Purpose

Choosing an email service provider (ESP) can be rather like choosing a new diet or fitness regime. You wade through hundreds of potential options available, with no guarantee that you will see tangible results quickly. However, just…

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