Posts by Lee Davies

How to create a winning entry for the 2018 dotties

It’s official – the dotties are returning this year, promising to be bigger and better than ever. Last year we honored 16 winners in a sensational evening of email marketing excellence at The Troxy. Celebrity guest host…

How to write email subject lines that get opened: 11 tips

For some marketers, email subject lines is an afterthought. For others, it comes first. But for most, it’s the single element of any email that they spend the most time agonizing over. After all of your hard…

What are the benefits of email marketing?

For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There…