Posts by Justin Tyrrell

5 reasons to join us at Internet Retailing Expo

The dotmailer team will find themselves in the NEC in Birmingham on March 25th and 26th for Internet Retailing’s largest event of the year. We’ll be in good company too, among 300 exhibitors and 7000 visitors over…

Converting the 2015 calendar into a successful email marketing schedule

A good content calendar will map out the year ahead for a business, with date-driven events and topics around which content campaigns will be crafted. And yet every year marketers miss the chance to achieve highly relevant…

10 ways to turn this holiday season into your most effective data collection exercise of the year

‘Tis the season of giving. For marketers, the holidays are also the season of collecting. Because the weeks leading up to and after the holidays are your best opportunity of the year to grow, build and enrich…

The 4 customer segments email marketers must target this Christmas

If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December 25th incorporate all of the busiest online…

The 10 hottest topics to focus on when planning your eCommerce Expo itinerary

If you work in marketing for retail then eCommerce Expo is a must-attend event. This hot topic round-up will help you get the most from the event. There’s going to be a lot of information to take…

10 Back-of-the-Net Ideas to Score Big on Digital this World Cup Season

Justin Tyrrell, our Head of Key Accounts – and dotMailer’s de facto Football Guru – has pulled off a few nutmegs in his time. However, today he’s kicking off with some top ideas for how marketers can…

Big data for email marketers – just how big do you need to be?

Think of Big data and who do you think of? Tesco Clubcard?  Nectar?  Amazon? Could it be that there’s a misconception that Big Data is relevant only to big, big organisations? I think there may be, so…

Get Famous: See Your Name In Lights, Right Here*

Got thoughts on digital marketing? Thought so. If you want to be famous fast for sharing your marketing mantras – get in touch. We’ve got an insatiable readership of smart marketers who want to hear from the…

The 12 Days Of (Email Marketing) Christmas – Part 4

Welcome to the last in the series of our 12 days of (email marketing) Christmas! For those of you who have been following parts one, two and three, you should have well over a week’s worth of…

12 Days Of (Email Marketing) Christmas–Part 3

It’s time for our penultimate entry in the 12 days of (email marketing) Christmas series! Today, we’ll be going over subject lines, targeting and the importance of making the most of every opportunity that comes up. Before…

The 12 Days Of (Email Marketing) Christmas – Pt.2

  Continuing on from our first post, it’s time to crack on with more email marketing advice for the festive season. This time, we cover landing pages, social networks and virals. Remember though, email marketing strategy isn’t…

The 12 Days Of (Email Marketing) Christmas

It’s that time of year again; put on your best segmentation stockings and furry red deliverability hat because it’s time to deck the inboxes with boughs of email! Perhaps more than any other time of year, the…

Email Deliverability Is Like Going On Holiday

As an email marketing consultant I’ve lost count of the number of times I’m asked why an email marketing message ends up in the junk folder. The questioner usually wants to know whether we can guarantee that…