Posts by Juliette Aiken

Marketing analytics 2.0 – dashboards meet workflows

There is good reason to be optimistic though. We’ve been working away on developing ways in which we can bring analytics and actionable insight into your everyday workflows.  Why am I talking about workflows? Well, all dashboards…

Q&A: Telling stories with Google Data Studio

Juliette: First of all, could you tell us a bit about your role as Head of Online Marketing Blake? Blake: I lead a team of marketers that help the wider marketing organization activate campaigns across digital channels.…

Raise the bar with customer intent

Digital engagement is on the rise. Marketers are marketing more, and in turn, consumers are engaging with more digital content than ever. Online event engagement is a great example of this. Event management platform Eventbrite reported that…

The many cases for single sign-on

Research from NordPass (2020) reports that the average person has 100 passwords, a number that has increased by 25% in a single year. No wonder something as simple as accessing your most-used platform can be so time-consuming.…

2020 in review: From hype cycle to lifecycle

Some of the unmissable highlights from dotdigital Engagement Cloud over the past year.

Even continuity brings change. Here’s what you can do to remain relevant.

Today business continuity is working from home. But marketers need to review their marketing automations in times of uncertainty.

dotdigital roadmap – paving the way from clicks to customer engagement

You’re invited to a morning of insight that will help you get the most out of Engagement Cloud; plus, we’ve set time aside to talk about projects that we’re still working on. Change is an important part…

2019: The year of stop, start, continue.

New Year’s resolutions – let’s be honest – hardly ever work. Research suggests that they are achieved by just 8% of people. New Year’s resolutions are usually over-ambitious and, by their very nature, are unlikely to be…