Posts by Josh Arnold

The Art Of Authenticity

Many businesses send out emails that are very rigid and careful, but does that tone fit with today’s web user? Although professionalism is important, marketers need to realise that email is a uniquely more personal communications channel…

Using Survey Data To Find Story ‘Hooks’

In 1921, Guardian editor CP Scott wrote that ‘comment is free, but facts are sacred’. Fast forward to 2013, and the publishing of those facts has evolved into a new type of journalism; data journalism. This data…

Free Wifi As A Data Capture Tactic

Although size doesn’t always matter, with regards to your email list, bigger can often mean better. Of course, this is only the case if the quality of your data isn’t compromised in your quest for a lengthy list. Last week I…