Posts by John Adkins

Preparing for Black Friday

That’s a 16% increase on Black Friday last year and a 200% increase compared to a typical day! It’s that last statistic which really stands out for the dotmailer technical teams. We need to be ready for…

Latest DotMailer API Update

We live in an age of APIs. Services like Twitter and Instagram have flourished due in part to the developers exposing valuable links into the system through which the community can create the tools it needs. And…

Interactive JavaScript Emails – Hot Or Not?

Last week, Microsoft threw a bit of a curveball with the announcement of its new “Active Views” technology – allowing senders to run code securely within email messages. This means that whereas previously emails required you to…

Multiple People Using Same Email Address

We sometimes get asked if dotMailer will allow one email address to belong to the same mailing list twice with different associated data. To most people this might seem like a strange request but some companies do…