Posts by Jenna Paton

The story behind the dotdigital rebrand

Our vision We embarked on our mission to rebrand when we realized the dotmailer name no longer encompassed everything we do. We started by looking at the limitations and shortcomings of the current branding and found a…

5 reasons to come to the dotdigital Summit

At the 2019 dotdigital Summit we’re uncovering the key to working smarter, not harder. You’re already working hard. We know that for a fact. We can see it in the amazing marketing we witness on every channel,…

The power of partnerships

As part of Movable Ink’s summer campaign, the brand reached out to all its partners and proposed a friendly competition. This sparked engagement and helped better inform wider teams, as well as our customers, of the powerful…

Keep it super simple: 5 life-changing tips

By no means does that mean design is easy. Achieving simplicity in your work can be hard, but it’s definitely worth it in the end. By simplifying your creative you’re reducing the amount of delay, distractions, confusion…

Combatting customer shakedowns: how to make sure offers don’t dent your bottom line

They’ve cottoned on to your tactics, and now, they’ve got the tools and talent to work them in their favor. It may feel like a constant struggle, but we’re here to tell you that it doesn’t have…

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

Take a shot this summer: how to use the World Cup to up your marketing game

One of the most interesting things I noticed right from the off was the lack of batch and blast marketing with bland, generic, slightly football related content. Of course, there will always be some. Supermarkets, take-outs and…

dotDigital Group plc named in ‘1000 Companies to Inspire Britain 2018’ report by the LSE Group

We’re delighted to be recognized by the London Stock Exchange for the second year running as one of the fastest-growing and most dynamic SMEs in the UK. Over the course of the last year we’ve pushed ourselves…

The true taste of success: Monin stays connected to customers and understands what drives them

To inspire brand loyalty, you need to stay connected and understand what interests your customers. Why should they keep coming back? What can you offer them that a competitor can’t? dotmailer gives you access to seamless integrations…