Posts by Jenna Paton

What is B2B marketing?

In this article, you’ll discover what B2B marketing is, understand the difference between B2B marketing strategies, and learn how to engage and convert your business audience.  What is B2B marketing? B2B marketing refers to the marketing of…

4 benefits of targeted email marketing

Email marketing tactics have changed significantly in recent years thanks to advances in technology. But one thing that hasn’t changed is the importance of targeted email marketing. Sending one message to your entire marketing database isn’t enough.   Consistently…

What is ecommerce marketing?

In this article, we’ll outline our top tips to elevate your ecommerce marketing strategy. What is ecommerce marketing? Ecommerce marketing drives awareness, traffic, and actions towards brands selling goods or services online. Using promotional tactics, the goal…

Different types of email “from” address

Getting your subject line right is a constant struggle for email marketers. Brands should be constantly testing to ensure they’re righting subject lines that are engaging and drive opens and conversions. But before readers turn their attention to your…

3 marketing tactics to try this Halloween

As always, the holidays kick off with the spookiest day of the year.   After Christmas, Thanksgiving, and Easter, Halloween is one of the public’s most loved holidays. It’s all about dressing up, having fun, and escaping reality…

What is email segmentation?

Email segmentation is the division of email marketing subscribers into smaller groups based on specific criteria. Segmentation is a core email marketing tactic. It’s a basic personalization tactic that allows you to deliver relevant content to your…

dotties connected: shortlist announced

As marketers we often pride ourselves on our quick-thinking, reactive skills and ability to stay cool under pressure but 2020 has really put us to the test. It’s been a year like no other and we want to…

9 best practice tips for optimizing a landing page

What is a landing page? A landing page is a single web page specifically designed for marketing purposes.  When a visitor clicks a link in your email marketing, ads from Google, Facebook, Instagram, or other pages across…

3 unforgettable email design tips

Good email design can be the difference between a conversion and an automatic trip to the trash. For holiday email marketing it’s even more important. The weeks between Thanksgiving and New Year are noisy and chaotic for…

What is marketing automation?

Using a single platform, you can manage every aspect of your email marketing campaigns. An intelligent omnichannel marketing automation platform can create one-to-one cross-channel customer experiences. How does marketing automation work? Data is essential for marketing automation.…

B2B marketing to existing clients

B2B marketers often focus so much on customer acquisition, that they forget about the customers they already have. It’s five times more expensive to attract a new customer than to keep an existing one. And with our…

What is SMS marketing?

Like email marketing, SMS is a permission-based method of marketing. It can be used to send promotions, alerts, coupons, and more.  As a permission-based channel, customers have to give their explicit consent to be marketed to. The…

5 common reasons for cart abandonment (and how you can overcome them)

What is cart abandonment?  Cart abandonment is when a potential customer adds items to their shopping cart but leaves the website without completing the checkout process. Any item that is added to the shopping cart but it…

What is email marketing?

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services.  Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…

Email marketing campaigns that pack a punch

We receive countless emails every day. Work emails, personal emails, marketing emails, reminders, and order confirmations. But how many of these capture our attention? The days of batch-and-blast email marketing are long gone. Modern marketers need to…

Understanding what your customers want

At the core of every B2B and B2C brand is a customer need. All the products and services we create and supply meet this need. Understanding customers’ needs is what drives innovation. Whether you’re a B2B tech…

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