Posts by Jenna Paton

4 ways to drive Black Friday customers to shop again over the holidays

The cost of acquiring new customers has increased by 60% in the last six years. To maximize the profitability of the season, you need to plan ahead. How can you drive BFCM customers to shop again over…

What is email marketing?

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services.  Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…

What does responsible marketing mean for B2B?

Responsible marketing is much more than just another buzzword. It’s a mentality. Marketers looking to smash target and drive revenue must fully embrace responsible marketing to succeed.   Responsible marketing for B2B  No matter the industry or vertical,…

How to incorporate holiday marketing into your B2B business

Engagement levels with email marketing peak during the holidays. Readers are scouring their inboxes trying to find the best deals and discounts they can. Ecommerce brands dominate in the months leading up to the new year. B2B…

Testing Christmas creative

Seasonal marketing is no joke. Your audience is about to be bombarded with holiday marketing, so what are you going to do to make your email marketing stand out?  Christmas is undoubtedly the best time of year…

How to use data to tell a compelling brand story

Storytelling has been a bit of a buzzword in the marketing world for a while now. Our brains are wired to remember stories over simple facts. Stories help us retain information and create close, personal bonds. The…

How to reduce barriers to purchase

As the holiday season approaches it’s time to step back and re-evaluate your customer experience. Halloween, Black Friday, Cyber Monday, Christmas… they’re all events that will drive a massive influx of traffic to your website.   Making the…

Is customer data really that important?

Let’s face it, brands have tons of data and, as marketers, you’re always looking for more. You need data to connect with customers. Even on the most basic level, you need to have at least an email…

How to prepare for the 2021 holiday season

Holiday marketing is a priority for brands across the globe. The months leading up to the end of the year are some of the busiest sales periods in the marketing calendar. Regardless of whether you’re an ecommerce…

What is customer-centric email marketing?

If you want to drive the marketing results you want, you need to be thinking about the experience you’re delivering. What are the benefits for the subscriber?  It’s important to remember that email is an inbound marketing…

Progressive Web Apps: future-proofing your ecommerce business

The future of ecommerce  PWA is the future of ecommerce, and if you didn’t already know that, we’ll tell you why. When looking for the best customer experience on your ecommerce site, PWA is the answer. Especially…

Understanding the customer journey

Customer expectations are changing all the time. On average customers connect with brands on 10 channels making customer journeys increasingly complex. This makes it difficult for marketers to ensure a great customer experience.   We can no longer…

Progressive Web Apps: an undeniable asset to your business

What are PWAs and how are they revolutionizing ecommerce?   PWAs allow merchants to give their consumers fast, best practice, app-like experiences on mobile, and responsive experiences on desktop, all via one single platform.  Historically native apps have…

It’s time to get to know your customers

Get To Know Your Customer Day is a day when businesses go the extra mile to delight their customers. But that’s nothing new to the thousands of brands using dotdigital to connect with customers.   Customer experience is at the…

Progressive Web Apps: how can PWAs boost your customer experience?

Why do brands need a PWA?  The majority of webshops are currently being developed for mobile-first. With so many rich features supported on smartphones, it’d be a shame if a shop wasn’t leveraging them on their mobile sites. Features…

A complete guide to customer data

Customer data can be collected and stored across multiple platforms. Different types of data come from different sources. That’s why you need a platform that can connect your data and deliver a single, unified view of your…