Posts by Jenna Paton

7 tips for writing the perfect email subject line

As it stands, email subject lines are the second most important factor in the reader’s decision whether to open or not. Brand awareness and the sender’s name is the only factor that tops it.  Why?   Because it’s…

The bare necessities of email marketing

After you’ve spent a great deal of your time and effort creating attractive and engaging emails, you can sometimes become blind to the little mistakes that slip through the cracks. While the odd mistake is nothing to…

Effectively communicating your business continuity

What is business continuity? Business continuity is about building a resilient framework that enables businesses to respond effectively at times of crisis or uncertainty. Rather than ‘firefighting’ in emergency situations, brands can return to business as usual…

Managing communications in times of crisis

Every industry, businesses of all sizes, and teams all around the world are experiencing unprecedented uncertainty. In recent years, businesses have been investing more time and resource in planning crisis communications. Until recently, many haven’t had to…

When product recommendations go wrong

Even better are personalized product recommendations. Modern shoppers are crying out for individualized shopping experiences. In fact, we know that an astonishing 77% of consumers will actually pay more for products when brands provide personalized shopping experiences.   But, how…

5 tips for sending Valentine’s Day emails

Before you get started with your Valentine’s Day marketing, it’s important to remember one thing: not every email needs to be about love and hearts and kisses. Similarly, just because Valentine’s Day may not feel like a…

Getting the most out of your email design

From email experts to newbies just entering the industry, there are common design errors that are occurring time and time again. Perhaps it’s because you need results fast, or maybe you’re not aware of some of the dos and don’ts…

7 Boxing Day email marketing essentials

But the times they are a-changing.   Historically a key sales day, in-store footfall has dropped over recent years. Today’s shoppers prefer to bag a bargain during Black Friday or over 27, 28, and 29 December. Instead, there’s…

5 tactics to convert holiday bargain hunters

Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become…

The power of preference centers

Earlier this year it was revealed by the DMA that new subscribers are willing to hand over their data in exchange for personal experiences. Savvy-shoppers know that brands have the tools to create something really special. Preference…

Making the most of your Black Friday campaign

It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…

Are you ready for Black Friday? If not, here’s our checklist

For many of us, Black Friday conjures up terrifying images of crushing crowds and fighting over TVs. That’s why we’ve put together the ultimate checklist to help you plan your Black Friday sales with confidence. Today, Black…

How to drive revenue from abandoned carts

Reasons to abandon are almost as unique as your customers. Maybe it wasn’t exactly what they were looking for. Perhaps it was more expensive than they were expecting. Or they hadn’t seen how much shipping would cost.…

The 10 hottest topics to focus on when planning your eCommerce Expo itinerary

eCommerce Expo is almost upon us. Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately,…

4 ways to use social media with email

But why is social media so popular? Facebook, Twitter, and Instagram allow audiences to stay connected and connect with people they never meet in real life. Social influencers have emerged from this and are now instrumental in…

Getting closer to the action: how to keep sports fans engaged

You may think that fans, in their nature, are more engaged with the team or sport they support than your average customer. And, in some ways, that’s true. Your fans are already engaged. They actively want to…

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