Posts by Jenna Paton

The power of preference centers

Earlier this year it was revealed by the DMA that new subscribers are willing to hand over their data in exchange for personal experiences. Savvy-shoppers know that brands have the tools to create something really special. Preference…

Making the most of your Black Friday campaign

It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…

Are you ready for Black Friday? If not, here’s our checklist

For many of us, Black Friday conjures up terrifying images of crushing crowds and fighting over TVs. That’s why we’ve put together the ultimate checklist to help you plan your Black Friday sales with confidence. Today, Black…

How to drive revenue from abandoned carts

Reasons to abandon are almost as unique as your customers. Maybe it wasn’t exactly what they were looking for. Perhaps it was more expensive than they were expecting. Or they hadn’t seen how much shipping would cost.…

The 10 hottest topics to focus on when planning your eCommerce Expo itinerary

eCommerce Expo is almost upon us. Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately,…

4 ways to use social media with email

But why is social media so popular? Facebook, Twitter, and Instagram allow audiences to stay connected and connect with people they never meet in real life. Social influencers have emerged from this and are now instrumental in…

Getting closer to the action: how to keep sports fans engaged

You may think that fans, in their nature, are more engaged with the team or sport they support than your average customer. And, in some ways, that’s true. Your fans are already engaged. They actively want to…

In common: dotdigital’s new diversity series

If you were lucky enough to join us at the Summit earlier this year, you may have decided to pop in to one of our personal development sessions. Because to us, empowering marketers isn’t only about supplying…

Inspiring action: tips and tricks the nonprofit marketer should know

Being part of such a demanding and pressurized industry is not easy. For years, dotdigital has been working to deliver solutions to many NFP pain points. That’s why Engagement Cloud is the platform of choice for so…

Learning and development with dotdigital

Following your feedback, we’ve updated the dotlive format. To ensure everyone leaves empowered to adopt the new tactics we discuss, we’ve tailored our dotlives to address the specific challenges faced by B2B, B2C, and non-profit organizations. For…

How to improve product recommendations

Anyone who has shopped with Amazon has experienced the same frustration. After you’ve bought a shower curtain, you don’t need to be recommended more shower curtains. Especially ones cheaper, or more expensive than the one you just…

How to increase online engagement

During a recent webinar hosted by Gavin Laugenie, Head of Strategy and Insight at dotdigital, and Chris White, Senior Partner Manager at Styla, a poll revealed that high bounce rates on websites and landing pages are one…

“There is no limit to what we, as women, can accomplish”

For well over a century International Women’s Day has celebrated the social, economic, cultural and political achievements of women and accelerated the call for women’s equality. Today, the fight continues. Thanks to the progress of technology, we’re…

dotdigital Summit 2019: an interview with Vanessa Vallely OBE

Since 2008, Vanessa has been bestowing her business tips and advice on audiences – leaving them inspired and motivated. And, this year, she’ll be joining the amazing panel of speakers in our first-ever personal development track. In…

dotdigital Summit 2019: an interview with Cate Murden

The complex and ever-changing world we live in isn’t only impacting our ability to engage with our customers, it’s also having a significant effect on our lives at work. As a result, stress and stress-related illnesses are…