Posts by Jenna Paton

5 common reasons for cart abandonment (and how you can overcome them)

What is cart abandonment?  Cart abandonment is when a potential customer adds items to their shopping cart but leaves the website without completing the checkout process. Any item that is added to the shopping cart but it…

What is email marketing?

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services.  Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…

Email marketing campaigns that pack a punch

We receive countless emails every day. Work emails, personal emails, marketing emails, reminders, and order confirmations. But how many of these capture our attention? The days of batch-and-blast email marketing are long gone. Modern marketers need to…

Understanding what your customers want

At the core of every B2B and B2C brand is a customer need. All the products and services we create and supply meet this need. Understanding customers’ needs is what drives innovation. Whether you’re a B2B tech…

7 tips for writing the perfect email subject line

As it stands, email subject lines are the second most important factor in the reader’s decision whether to open or not. Brand awareness and the sender’s name is the only factor that tops it.  Why?   Because it’s…

The bare necessities of email marketing

After you’ve spent a great deal of your time and effort creating attractive and engaging emails, you can sometimes become blind to the little mistakes that slip through the cracks. While the odd mistake is nothing to…

Effectively communicating your business continuity

What is business continuity? Business continuity is about building a resilient framework that enables businesses to respond effectively at times of crisis or uncertainty. Rather than ‘firefighting’ in emergency situations, brands can return to business as usual…

Managing communications in times of crisis

Every industry, businesses of all sizes, and teams all around the world are experiencing unprecedented uncertainty. In recent years, businesses have been investing more time and resource in planning crisis communications. Until recently, many haven’t had to…

When product recommendations go wrong

Even better are personalized product recommendations. Modern shoppers are crying out for individualized shopping experiences. In fact, we know that an astonishing 77% of consumers will actually pay more for products when brands provide personalized shopping experiences.   But, how…

5 tips for sending Valentine’s Day emails

Before you get started with your Valentine’s Day marketing, it’s important to remember one thing: not every email needs to be about love and hearts and kisses. Similarly, just because Valentine’s Day may not feel like a…

Getting the most out of your email design

From email experts to newbies just entering the industry, there are common design errors that are occurring time and time again. Perhaps it’s because you need results fast, or maybe you’re not aware of some of the dos and don’ts…

7 Boxing Day email marketing essentials

But the times they are a-changing.   Historically a key sales day, in-store footfall has dropped over recent years. Today’s shoppers prefer to bag a bargain during Black Friday or over 27, 28, and 29 December. Instead, there’s…

5 tactics to convert holiday bargain hunters

Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become…

The power of preference centers

Earlier this year it was revealed by the DMA that new subscribers are willing to hand over their data in exchange for personal experiences. Savvy-shoppers know that brands have the tools to create something really special. Preference…

Making the most of your Black Friday campaign

It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…

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