Posts by Jenna Paton

How to improve product recommendations

Anyone who has shopped with Amazon has experienced the same frustration. After you’ve bought a shower curtain, you don’t need to be recommended more shower curtains. Especially ones cheaper, or more expensive than the one you just…

How to increase online engagement

During a recent webinar hosted by Gavin Laugenie, Head of Strategy and Insight at dotdigital, and Chris White, Senior Partner Manager at Styla, a poll revealed that high bounce rates on websites and landing pages are one…

“There is no limit to what we, as women, can accomplish”

For well over a century International Women’s Day has celebrated the social, economic, cultural and political achievements of women and accelerated the call for women’s equality. Today, the fight continues. Thanks to the progress of technology, we’re…

dotdigital Summit 2019: an interview with Vanessa Vallely OBE

Since 2008, Vanessa has been bestowing her business tips and advice on audiences – leaving them inspired and motivated. And, this year, she’ll be joining the amazing panel of speakers in our first-ever personal development track. In…

dotdigital Summit 2019: an interview with Cate Murden

The complex and ever-changing world we live in isn’t only impacting our ability to engage with our customers, it’s also having a significant effect on our lives at work. As a result, stress and stress-related illnesses are…

dotdigital Summit 2019: an interview with Richard Pacitti

As part of our personal development track at the Summit this year, we will be discussing many of these issues. Our speakers will be diving in deep and showing us how to overcome and thrive in today’s…

dotdigital Summit 2019: an interview with Adam Baylis

At the dotdigital Summit 2019, we’ll be hosting breakout sessions hearing from Marketers who are blowing us away with their outstanding customer engagements, including Adam Baylis, Group CRM & Insights Manager at The Jockey Club. We sat…

dotdigital Summit 2019: an interview with Mark Roberts

Ahead of the 2019 dotdigital Summit, we sat down with Mark Roberts, co-founder of Beer Hawk. Leading the charge of our ‘brilliant fundamentals’ breakout sessions, we wanted to know a little bit more about Mark, where he’s…

Music legend, Nile Rodgers, joins the 2019 Summit

Not a stranger to complex situations, Nile was born in New York to his 14-year-old mother, Beverley Goodman, and father Nile Rodgers Sr. who worked for the John Glanzrock who would later become his white and Jewish…

The story behind the dotdigital rebrand

Our vision We embarked on our mission to rebrand when we realized the dotmailer name no longer encompassed everything we do. We started by looking at the limitations and shortcomings of the current branding and found a…

5 reasons to come to the dotdigital Summit

At the 2019 dotdigital Summit we’re uncovering the key to working smarter, not harder. You’re already working hard. We know that for a fact. We can see it in the amazing marketing we witness on every channel,…

The power of partnerships

As part of Movable Ink’s summer campaign, the brand reached out to all its partners and proposed a friendly competition. This sparked engagement and helped better inform wider teams, as well as our customers, of the powerful…

Keep it super simple: 5 life-changing tips

By no means does that mean design is easy. Achieving simplicity in your work can be hard, but it’s definitely worth it in the end. By simplifying your creative you’re reducing the amount of delay, distractions, confusion…

Combatting customer shakedowns: how to make sure offers don’t dent your bottom line

They’ve cottoned on to your tactics, and now, they’ve got the tools and talent to work them in their favor. It may feel like a constant struggle, but we’re here to tell you that it doesn’t have…

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…