Posts by Jas Bansal

These five email programs will make you stand out in the inbox

So, you’ve made the decision to take on an ecommerce connector using Commerce Flow or Magento, for instance; it’s all hooked up with dotdigital Engagement Cloud and ready to go. What next? As with all data-driven marketing, your…

Tools and tips for data best practice

When sitting down to devise an email marketing strategy, it is always best to start from the very beginning. Review the core component of all emails: data; specifically the email address. Where has it come from? How…

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