Posts by James Russell

Ready, Steady, Email!

Want to become a better email marketer, boosting your results and driving up your email ROI? We have just the ticket. dotMailer’s MD, Tink, being a member of the email marketing councils of both the Internet Advertising…

Mobile PPC: Your Golden Ticket

It always surprises me how many marketers don’t have a strategy for mobile marketing. We’re all trying to speak to the right person, right place, right time. So I think it’s crazy that so many marketers are…

Become A Test Pilot – Help Create A better DotMailer…

Have you ever used a product and thought… …If so, become a dotMailer Test Pilot and become part of our design process. What happens when you’re a Test Pilot?   1. We invite you to check out…

Drawing On Ideas – Getting The Right Design

So, after my previous posts, we’re now at the ‘widest part’ of the design funnel. Armed with a ton of different ideas to solve your design challenge, you’ll have maximised your chance of picking out the best…

The Latest DotMailer Upgrade (And A Note On Responsive Web Design)

If you’ve been reading our recent posts on good design (and if not, why not?) you’ll have noticed we take the topic pretty seriously. It fuels the way we approach new challenges –including dotSurvey, our next big…

Ideation – A Brainstorm’s Not Just For Christmas

So, you’ve been briefed on a new design project. You have an understanding of what your goals are for the design, and you’ve researched your audience to get a good grip on what they want and what…

Design Tips: Ask The Audience

Design is one of those skills that can show benefit across so many disciplines. Whether you’re coming up with a new product, a new email template or a new website, the skills are similar and will reward…

Master The Three Factors Of The Project Triangle

Part two in a series of blog posts looking at effective design. In the first post of this series we talked about how to start a design project on the right foot; by defining goals up front…

Using Design To Get Results – Getting Started

This is the first in a series of blog posts looking at effective design. “Good design is good business.”- THOMAS WATSON, JR As we prepare to launch a brand new product called dotSurvey, it seemed like a good…

dConstruct 2010

Last Friday the 6th annual dConstruct conference hit Brighton. I was particularly excited about dConstruct, not only because it’s in my hometown but also because, although it’s a web conference, it appeals to many different disciplines inside…

New BBC Website: The Future Of Web Design?

The BBC has announced the launch of the long-awaited redesign of its news website. This is a change that will affect millions of people in the UK and abroad. From the screenshots we have seen so far,…