Posts by Isabel Stewart

6 upgrades for your next email campaign

The question to ask yourself is this: are your emails actually getting the response you want? If not, then perhaps it’s time to take a new direction. Check out these six actionable upgrades that you can implement…

Top-scoring email techniques for sports clubs

A good example of a strong fan base and an increase in success is Crystal Palace Football Club. As Chief Executive, Phil Alexander eloquently puts it, “Fans are at the heart of a football club – you…

5 problems marketers face with mobile emails – and how to solve them!

When it comes to mobile emails, making them responsive isn’t always enough. How are your emails performing on mobile? Not getting the CTR/ open rates you’re after? Or maybe you are but you’re now looking to improve…

[Free Infographic] Combining your email and social strategies

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What you can learn from 2015’s holiday season

We’re officially in the midst of January and while Christmas may seem like a distant memory, the learnings from successful campaigns should see you reaping the rewards in 2016. If you feel like there could be a…

Five New Year resolutions (that you can actually stick to!)

It’s easy to make New Year’s resolutions but a little harder to actually follow them through. So instead of dusting off that gym membership how about setting some quick and achievable goals that will actually make you…

2 Automation programs proven to drive sales

The outcome of this has been hugely positive leading to them being nominated for ‘best use of email’ at the prestigious DMA awards talking place this December. They are now trialing new automation services to further improve their…

Lifecycle planning: How to map your customer journey

Without the right planning you could find yourself just guessing with your message in the hope that it may resonate with certain readers. The problem with this method is you end up irritating the masses with emails…

How to prepare for automation – 8 obstacles to eliminate

So what’s the answer? More personalized and relevant messages that speak directly to the reader, using automated email marketing. Simple right? We get that it’s not always an easy road to automation, with time, resources, and strategy…

Personalization beyond just your [First_Name]

For the majority of marketers, personalizing an email is simply just using the [first_name] tag. The aim of this webinar was to show people the steps they can take to make their email campaigns much more personal…

5 best Christmas marketing emails

Christmas may seem a while off, but as marketers, with campaigns to create, it’s drawing dangerously close. While it might be way too early to start opening advent calendars or even buying presents, it’s exactly the time…

FairFX Shortlisted for the DMA Awards

The DMA awards give recognition for the best of the best in marketing campaigns. All entries are expertly judged on strategy, creativity and results. Some of last year’s winners included big names such as Barclays, Expedia, British…

European Business Awards And Deloitte Fast 50 Commend DotDigital

It’s not often we big ourselves up here on the blog, but we’ve had a couple of recent award wins we really can’t keep in…

Think Social Is Everything? You’re Not Following

This April, 77,000 consumer orders were monitored by analyst Sucharita Mulpuru at Forrester, probably the world’s most credible research agency. The aim was to measure the influence of different digital tactics on purchase behaviour. Unsurprisingly, one of…

Be Sure Your Website Complies With EU Cookie Law – Watch The Video

Everybody just chill out. We’ve got the EU cookie law covered for you. Here’s the deal: Changes to PECR came into effect in May 2011, requiring marketers to audit their websites for types of cookies in use,…

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