Posts by Isabel Stewart

6 upgrades for your next email campaign

The question to ask yourself is this: are your emails actually getting the response you want? If not, then perhaps it’s time to take a new direction. Check out these six actionable upgrades that you can implement…

Top-scoring email techniques for sports clubs

A good example of a strong fan base and an increase in success is Crystal Palace Football Club. As Chief Executive, Phil Alexander eloquently puts it, “Fans are at the heart of a football club – you…

[Infographic] Valentine’s marketing + men = more sales

Did you see our post on how to share the love with your Valentine’s marketing? We love this infographic by The Shelf, which shows you who you should be targeting and why. Courtesy of: The Shelf

5 problems marketers face with mobile emails – and how to solve them!

When it comes to mobile emails, making them responsive isn’t always enough. How are your emails performing on mobile? Not getting the CTR/ open rates you’re after? Or maybe you are but you’re now looking to improve…

[Free Infographic] Combining your email and social strategies

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What you can learn from 2015’s holiday season

We’re officially in the midst of January and while Christmas may seem like a distant memory, the learnings from successful campaigns should see you reaping the rewards in 2016. If you feel like there could be a…

Five New Year resolutions (that you can actually stick to!)

It’s easy to make New Year’s resolutions but a little harder to actually follow them through. So instead of dusting off that gym membership how about setting some quick and achievable goals that will actually make you…

5 ways email and social can help each other out

But where’s the best place to reach out? The sheer size and scale of social media suggests that’s where to head. In September 2015, Twitter’s monthly users hit 320 million with Facebook’s at a massive 1.5 billion.…

2 Automation programs proven to drive sales

The outcome of this has been hugely positive leading to them being nominated for ‘best use of email’ at the prestigious DMA awards talking place this December. They are now trialing new automation services to further improve their…

9 Best practice tips for optimizing a landing page

As marketers we focus on the design targeting and optimization of our messages, meaning we can sometimes feel like the next stage is someone else’s job. The chances of a successful conversion however will be greatly reduced…

Lifecycle planning: How to map your customer journey

Without the right planning you could find yourself just guessing with your message in the hope that it may resonate with certain readers. The problem with this method is you end up irritating the masses with emails…

How to prepare for automation – 8 obstacles to eliminate

So what’s the answer? More personalized and relevant messages that speak directly to the reader, using automated email marketing. Simple right? We get that it’s not always an easy road to automation, with time, resources, and strategy…

Personalization beyond just your [First_Name]

For the majority of marketers, personalizing an email is simply just using the [first_name] tag. The aim of this webinar was to show people the steps they can take to make their email campaigns much more personal…

5 best Christmas marketing emails

Christmas may seem a while off, but as marketers, with campaigns to create, it’s drawing dangerously close. While it might be way too early to start opening advent calendars or even buying presents, it’s exactly the time…

FairFX Shortlisted for the DMA Awards

The DMA awards give recognition for the best of the best in marketing campaigns. All entries are expertly judged on strategy, creativity and results. Some of last year’s winners included big names such as Barclays, Expedia, British…