Posts by Ger Ashby

The creative Outlook is brighter for Gmail.

The first was from Litmus with the announcement of their partnership with Microsoft.  This basically means that the email testing community will have a direct contact / bug feed; enabling the team at Microsoft to pinpoint the…

Apple uses The Force to awaken our email

If you managed to tune into Apple’s keynote speech last Thursday you will have witnessed some great innovations with some awesome features on show.  Oh and of course the awkward rock out to One Republic from Tim…

INFOGRAPHIC: Cart Abandonment & Email Marketing

‘Cart abandonment’ is on the lips of of a growing number of digital retailers and marketers. However, is the opportunity worthwhile, versus the challenge it poses? We’re back with another topical infographic – the stats behind cart abandonment.…

Then & Now – How email has changed between World Cups

A lot happens in four years, between World Cup tournaments. Apart from the rise and fall of football personalities, technology and marketing can change a whole bunch! Our Head of Studio, Ger Ashby, took time out from crafting…

5 Top Digital Marketing Tactics for SMEs

There’s never enough time in the day for marketers – even more so, for marketers of startups and small businesses. So what are the top tasks that you really need to get right, straight off the bat?…

Taking up the Challenge: dotMailer hits Marketing Week Live

A regular face on the trade show stand (yet not as regular on the blog!), our Marketing Manager, Rebecca Doherty has the latest on our next industry appearance.  And the trade show circuit rolls on. Next on the…

INFOGRAPHIC: Email & eCommerce – An Understated Relationship

Email is one of the most established forms of digital communication. It pretty much forms the basis of every interaction and service exchange on the Internet. But both marketers and brands often take it for granted. It’s…

Creative Guide: Gmail’s New Visual Layout

So we’ve showed you how to implement for Gmail’s new visual layout, now here’s our very own Ger Ashby, Head of Creative Studio, with a checklist for optimising your creative! With the recent growth of mobile email,…

6 Mother’s Day Email Marketing Campaigns to Learn From

Whenever a seasonal event comes round, your inbox is often likely to fill up with a bunch of great offers. But what really gets your attention? Ger Ashby, our fearsome Head of Creative Studio, looks at a…

Passbook: What Does It Mean For Email Marketers?

I’m pretty sure that the iPhone 5 launch towards the end of last year wouldn’t have escaped your attention. You’ll probably also know that along with the new handset, Apple also released their snazzy new operating system, iOS 6.

7 Steps To Making Your Email Campaign Mobile-Ready

As Kath Pay previously highlighted, email marketers are seeing open rates on mobile devices rocket – sometimes by as much as 70%. It’s no surprise really when you consider that, according to research earlier this year from…

By Royal Appointment, Mobile Optimised & Responsive Design For ‘The Palace’!

The topic of mobile email has been growing steadily within the email marketing industry for the last few years. But let’s just clear a few things up, what do they actually mean when referring to mobile email;…

An Email Designer’s Quick Fix Guide To The Current Symbol Rendering Issues In Hotmail

  I’ve written this blog in response to the many people who have asked us here at dotMailer about the recent changes to Hotmail which have caused some special characters to not render properly in web browsers.…