Posts by Gavin Laugenie

What is the perfect ecommerce customer journey?

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to the “new norm.” I know, the new…

The only podcast for marketers in 2021

At dotdigital, we’re used to creating content to inspire and empower marketers to engage in smarter, stronger ways. But, as we settled into 2021, we decided we wanted to create something new, something different.   From there we created…

The best holiday marketing tips for 2020

Our Head of Strategy and Insight shares his top holiday marketing tips: from personalization and segmentation to automation and seasonal touches that will go down a treat.

dotMonday: your dose of marketing advice for the week ahead

Hi everyone – it’s me again, with your weekly digestible roundup of all our top content from dotdigital…but this time we’re summarizing it on Monday, for you to digest it over your morning shot of coffee. I…

dotFriday feeling: inspirational thoughts for the weekend

Hello everyone! I hope you’ve all had a positive week working from home. In this blog I’m going to go through all the incredible stuff we have been looking at this week at dotdigital, and help you…

dotFriday feeling: your wellbeing and creative home takeaways

It’s Friday and the weekend is upon us – wherever you are in the world, it’s likely that your weekends feel a bit different to how they used to. It’s hard to capture that lazy Sunday feeling…

Inspiring the serious marketer in you: Hitting the Mark email benchmark report 2018 is here

We’ve expanded our remit. Our sample now includes a mix of big and small companies, across three continents with the inclusion of Asia-Pacific (APAC), as well as incorporating brands from the B2B sector.  It’s our biggest, beefiest…

Don’t stifle creativity by process

Scott Field is the Director of Communications at Team GB (The British Olympic Association), a role he decided to take after previously being Head of Media Relations at the FA. He’s just returned from a successful Winter…

Oops, my bad!

You’ve put in all the hard work: built your latest email campaign beautifully and followed all the best practices guides, step-by-step. You’re ready to go, but don’t want to hit that send button. I’ve actually had clients…

New year, new goals?

It’s true we can overdo resolutions or set our goals way too high, but as marketers we owe it to ourselves to pick up some good habits, and the DMA consumer tracker report has taught us that.…

How To Trigger Social Actions From Your Email Campaign

Most email marketers nowadays use social buttons within their emails but above and beyond placing the network logos in the header/footer of their email sends, they’re not entirely sure what else they should be doing. As a…

Harness The Potential Of Gmail’s Quick Actions

If you use Gmail then you may have noticed that the Google team recently added a new feature called ‘quick actions’. This new feature lets users perform ‘actions’ from their inbox without even having to open the…

Email Invitations For Online Surveys: The 5 P’s

We’ve talked before about the fact that email invitations are one of the most powerful vehicles for asking participants to take part in your online surveys, but a slap dash ‘please answer my survey questions’ isn’t going…

Are You Singling Out The Silver Surfers?

According to ComScore, those aged over 55 are now the dominant online group in the UK. To put that into perspective, that’s 1m more than the second biggest demographic of internet surfers, the 25-34 year olds. That…

6 Inspiring Summery Email Marketing Campaigns

April might have brought snow but we are now officially in British Summer Time, which means its time for to forget winter warmers and festive gifts and say hello to sparkling sunshine and beaming beaches! In all…

Marketing Etiquette During a Crisis

The blasts in Boston earlier this week left three people dead and more than 170 injured. US President Barack Obama has condemned the twin bombing at the Boston Marathon as a “terrorist act”. Swiftly after the news…

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