Posts by Ellen Hart

dotmailer pledges continued Croydon investment

On Wednesday 23rd November, a team from dotmailer attended the Croydon Economic Summit 2016. The talking points were the regeneration and growth plans for the area, and the Croydon Good Employer charter; an initiative led by Counseller…

Ecommerce email marketing – Best practices to triple your sales

Unlike the one-to-many communication model used across social media platforms, blogs and advertisements, ecommerce email marketing works on a simple, one-to-one basis. If you perfect your email campaigns, you’re almost guaranteed to boost sales, improve customer loyalty…

A first look @ the UK Direct Marketing Association (DMA) Email Tracking Report 2017

Sometimes a bit of that déjà vu feeling can be a giggle, but when repetition is costing you time and money, it’s a little less amusing. We’ve just been given first access to The UK Direct Marketing…

Don’t be a copywronger!

Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be…

The 5 Don’ts of Email Marketing Design

Thrashing out a few friendly words in plain text might be fine practice for your average email to a friend or business colleague. However, when it comes to your email marketing campaign, your design strategy ought to…

Be brave! Bag those last-minute Halloween buyers before it’s too late.

Whether you embrace the holiday or shrink from it in terror, have no fear – it’s not too late to design a winning email marketing campaign for Halloween. At dotmailer, we know it can sometimes be a…

Holiday Email Marketing Q&A: Your Planning Questions Answered

Need help planning your holiday email campaign? You’re not alone. In our recent webinar, How to Get Holiday Ready: Your Festive Email Plan, Matthew Potter, Regional VP EMEA at Movable Ink and Skip Fidura, Client Service Director…

Can you grab a Millennial’s attention with email marketing? (written by a Millennial)

Millennials: the kids (now adults) who’ve been saturated with advertising and marketing strategy since day zero, and who know every trick in the book. The generation we criticize for their reliance on tech, while simultaneously begging them…