Posts by Dominic Kavanagh

Keep it relevant, keep it real

A tale of two brands… Imagine two brands – not too dissimilar in their offering – looking to send out email campaigns to prospects and customers. One company is better known in the market and has already…

Let’s talk about email best practice

Despite all the quirky new ways to promote your brand, email continues to be the most effective and influential. What makes email so powerful today? Email is a fast and direct way to reach your customers, wherever…