Posts by David Edwards

Funny How Serious Email Has Become

You want your email to have cut through, right? Then try this. Lighten up. Have fun. Don’t be so serious. It’s not like you’re announcing a hike in train fares. Make your audience smile. Brighten their day…

How to beat your recipients’ mental spam filter

Imagine going to a restaurant. It’s one you’ve been to before. The chef recommends the terrine with spiced apple relish and raspberry coulis. It looks good. The waiter brings it to you and presents it skilfully. You…

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