Posts by Chris Cano

60% of consumers cite social responsibility as a reason for their brand loyalty

Five in eight consumers who categorize their loyalty to their favorite brand as ‘genuine’, named brand social responsibility as a reason for their loyalty. The Future Trends: Paid-for Loyalty report is part of a broader DMA series…

Q&A with Rory Sutherland

We posed 11 questions to legendary ad man Rory Sutherland, our keynote at dotdigital Summit 2020. Find out what makes him tick here!

3 in 10 podcast listeners discover new brands through voice advertising

27% of shoppers that listen to podcasts every week are discovering new brands through voice advertising when they tune in. For marketers, it’s a channel not just to watch, but to start tapping into now. The Future…

58% of consumers are willing to share their data

The Future Trends: A New World of Experiences report is part of a wider DMA report series that explores the future trends of 2020. Collaborating with partners dotdigital, Collinson, Paragon, and Foresight Factory, the research comprises the…

7 email marketing best practices in 2020

Email was 50 last year. But brands have only been using it as a revenue-generating channel for around 20 years. It’s frustrating when your emails don’t get opened and no one engages with your brand. But sometimes…

5 effective strategies to increase customer engagement for online retailers

The retail landscape has evolved massively: only a few years ago, retailers were producing a standardized product set for consumers who weren’t used to a large product range. But today’s retailer faces a consumer who is spoiled…

dotdigital Engagement Cloud named leader in G2’s Marketing Automation Grid

G2 rates products from the Marketing Automation category algorithmically from product reviews shared by G2 users and data aggregated from online sources and social networks. Vendors are scored for their customer satisfaction and market presence, and fall…

The many faces of marketing

Our key learnings from the Product Marketing Summit – and what you can learn, too We caught up with Juliette Aiken, Victoria Dovey, and Julia Neuhold, to find out more about: the role of the product marketer…

dotdigital Summit 2020: the stage is set for a CX extravaganza

Register your spot now. On July 16th, 2020, we’ll be hosting the fourth dotdigital Summit at Tobacco Dock in London. The Summit’s year-on-year success has not only earned it renowned distinction, but a status as the landmark…

15 Black Friday marketing hacks to drive sales

Over the course of three weeks we’ve written a three-part blog series on the best Black Friday marketing hacks to smash your sales targets. The first blog outlined the first nine hacks, while the second blog revealed…

13 killer Black Friday marketing hacks

Over the next couple of weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. If you missed the first nine tactics you can check out the blog here. Keep an eye on…

9 brilliant Black Friday marketing hacks

Over the course of four weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. Watch out every Friday until Black Friday for smart tactics you can start using now, or download the…

Customer Engagement: Brands need to focus more on data to engage with customers better

Customer engagement has been an industry-wide marketing term for around a decade now. It encapsulates the change in marketing philosophy brought about by three effects of digital media: Rise of marketing automation Move from one-to-many broadcast marketing…

14 email marketing mistakes to avoid

We may be omnichannel marketers now, but email still plays an important role in every brand’s marketing function. That’s because email ROI is a whopping £42! (DMA Email Benchmarking Report.) We’ve gone back to our roots and…

The importance of spelling (and the value of typos)

Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, spelling typos like this could slash your online sales in half. In total, it is believed…

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