Posts by Chris Cano

Pride 2021: why being loud and proud still matters

At dotdigital we champion people’s authenticity. As a steadfast advocate of Pride and supporter of the LGBTQIA+ community (lesbian, gay, bi, transgender, queer, intersex, asexual or ally), we want all our employees to be themselves. We celebrate…

How post-purchase marketing can drive customer delight

Post-purchase marketing can spur continued engagement, lifelong loyalty, and customer delight. In this blog we deliver deeper into the benefits of aftersales marketing.

10 mistakes to avoid when building email templates

10 mistakes to avoid when creating your email marketing templates. From long-form copy to omitting the preheader text, discover what makes the cut.

SMS for B2B: How sales reps can close more orders with text messaging

SMS for B2B is the dark horse in selling techniques. While cold calling has its place in B2B sales, it’s not a well-liked selling method for most of us. B2B buyers are busy – really busy! –…

7 email marketing components to test

Discover seven components of email marketing campaigns to test for an optimal strategy that helps you engage customers smarter.

Glittering examples of marketing excellence: dotties winners revealed

All the best highlights from the dotties connected 2020, plus the winners, their successful campaigns, and praise from our expert panel of judges.

dotdigital wins big in BigCommerce Partner Awards

Read about dotdigital's award wins at the 2020 BigCommerce Partner Awards

Supercharge your email marketing with online surveys

Learn about the ins and outs of creating awesome online surveys with dotdigital's pages and forms.

6 ways to make your CTA stand out

We've gone back to basics in this email marketing blog, outlining six ways to make your CTA super-clickable.

5 ways email and social can help each other out

Discover five ways to combine the power of email and social. Learn how to acquire customers smarter and target them better across channels.

10 email tactics to drive more sales this holiday season

Email tactics that will help you get more bang for your buck this holiday season.

What is omnichannel marketing?

Consumers have witnessed unprecedented change in recent months. As businesses and consumers adapt to the changing behaviors, omnichannel marketing takes center stage in the new customer journey. Shifts in behavior and demand have opened up new omnichannel…

5 steps towards a successful email marketing campaign

Create a successful email marketing campaign in five easy steps. From building your mailing list to engaging content and tracking, send emails that are worth opening.

13 ways to audit your email marketing campaigns

Anyone who manages email marketing campaigns knows that there’s always something more, something cleverer that could be done to improve performance. But that doesn’t mean more work, or harder work, just a smart marketing automation platform that…

10 resources to improve your marketing automation strategy

Don't miss out on all the winning marketing automation strategy content from last month. Make sure your marketing's top-notch this summer.