Posts by Chris Cano

dotdigital Summit 2020: the stage is set for a CX extravaganza

On July 16th, 2020, we’ll be hosting the fourth dotdigital Summit at Tobacco Dock in London. The Summit’s year-on-year success has not only earned it renowned distinction, but a status as the landmark event in your marketing…

15 Black Friday marketing hacks to drive more sales

Over the course of three weeks we’ve written a three-part blog series on the best Black Friday marketing hacks to smash your sales targets. The first blog outlined the first nine hacks, while the second blog revealed…

13 killer Black Friday marketing hacks

Over the next couple of weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. If you missed the first nine tactics you can check out the blog here. Keep an eye on…

9 brilliant Black Friday marketing hacks

Over the course of four weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. Watch out every Friday until Black Friday for smart tactics you can start using now, or download the…

Customer Engagement: Brands need to focus more on data to engage with customers better

Customer engagement has been an industry-wide marketing term for around a decade now. It encapsulates the change in marketing philosophy brought about by three effects of digital media: Rise of marketing automation Move from one-to-many broadcast marketing…

14 email marketing mistakes to avoid

We may be omnichannel marketers now, but email still plays an important role in every brand’s marketing function. That’s because email ROI is a whopping £42! (DMA Email Benchmarking Report.) We’ve gone back to our roots and…

The importance of spelling (and the value of typos)

Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, spelling typos like this could slash your online sales in half. In total, it is believed…

5 steps to content strategy greatness

Prioritizing your content is becoming the cornerstone of every digital marketing strategy. According to eMarketer, 60% of marketers create at least one piece of content each day. There’s so much shoddy content out there that fresh, well-written…

Interview with Rebecca Symmons, Head of Digital at Swansea City A.F.C.

We interviewed Rebecca ahead of our sports seminar to find out about her journey to Swansea City A.F.C., plus clues on what her talk will cover. Tell me about yourself. I’m currently living back in my hometown…

Interview with Matt Potter, RVP of Partnerships for EMEA at Movable Ink

Matt will be speaking at our sports seminar on Wednesday 7th August at Lord’s Cricket Ground, along with Partnerships Manager Chelsea Warrington. We interviewed him to get a flavor of what Movable Ink will be talking about. …

Why we need Pride more than ever

Many view Pride as just another stint in the corporate activism calendar. If that’s what you think Pride is about then you’re wrong. Brands that celebrate Pride just as a competitive counter-move – “Well if they’re doing…

3 ways to drive customer engagement

Customer engagement is earned through trust and over time. It’s no easy feat for brands; our noisy digital age means that connecting with customers is rather challenging. What’s more, customer engagement is intrinsically hard to measure. Sure,…

Love your customers like every day were Valentine’s Day

Love is in the air, and so is the desire to shop. The National Retail Federation says American consumers will spend a near-record $19.6 billion on Valentine’s Day. So, just like the Romeos trying to find their…

Karina Hollekim to speak at dotdigital Summit 2019

Let’s delve into this year’s second speaker for the dotdigital Summit 2019. About Karina: Karina Hollekim, in her own words, is not an extraordinary girl, but she’s done extraordinary things. She is a female pioneer and was…

My predictions for marketing in 2019

As I sit in the office trying to muster my last ounce of motivation before breaking up for Christmas, I think to myself: what’s marketing going to look like in a year’s time? For marketers like myself…