Posts by Chris Cano

6 ways to drive repeat purchases

Discover how you can increase your repeat purchases with tried-and-true data-driven marketing tactics. Understand what makes customers tick.

June round-up: top marketing learning resources

Get your hands on our hottest marketing learning resources from this month.

dotties connected: award entries now open

dotties connected is our first ever virtual marketing awards. You can submit your campaign entry now!

What does Pride mean to you?

dotdigital believes in Pride. We asked colleagues from around the world to sum up what it means for them.

All the best marketing resources this month

We thought a weekly round-up of marketing resources might be a bit too much, so here’s the first monthly installment. Our aim is to make sure you don’t miss any of the great content we’re releasing. From…

How to integrate ethical practices into your marketing

Why ecommerce brands should focus on ethics What’s all the rage about ethical marketing? Well, consumers are becoming more concerned about how brands and their activities affect people and the planet. One of the reasons they’re becoming…

What’s the difference between multichannel and omnichannel marketing?

Omnichannel is more than a marketing approach – it’s an attitude. It’s an expectation from shoppers who shop anywhere and everywhere. They expect you to be omnipresent – on their mobile, over email and SMS, available on…

dotdigital positioned as a strong performer in The Forrester Wave™ for the first time

dotdigital named as a strong performer in The Forrester Wave™: Email Marketing Service Providers, Q2 2020 Forrester has researched, analyzed, and scored 13 email marketing service vendors in the market. And for the first time ever, dotdigital…

5 ways you can adapt to rising online demand

I’ve just ordered a set of paints from Windsor & Newton and 30 Belgium blondes from Beer Hawk to get me through this lockdown. Never have I ever wanted to order so much, because frankly I can’t…

60% of consumers cite social responsibility as a reason for their brand loyalty

Five in eight consumers who categorize their loyalty to their favorite brand as ‘genuine’, named brand social responsibility as a reason for their loyalty. The Future Trends: Paid-for Loyalty report is part of a broader DMA series…

Q&A with Rory Sutherland

We posed 11 questions to legendary ad man Rory Sutherland, our keynote at dotdigital Summit 2020. Find out what makes him tick here!

3 in 10 podcast listeners discover new brands through voice advertising

27% of shoppers that listen to podcasts every week are discovering new brands through voice advertising when they tune in. For marketers, it’s a channel not just to watch, but to start tapping into now. The Future…

58% of consumers are willing to share their data

The Future Trends: A New World of Experiences report is part of a wider DMA report series that explores the future trends of 2020. Collaborating with partners dotdigital, Collinson, Paragon, and Foresight Factory, the research comprises the…

7 email marketing best practices in 2020

Email was 50 last year. But brands have only been using it as a revenue-generating channel for around 20 years. It’s frustrating when your emails don’t get opened and no one engages with your brand. But sometimes…

5 effective strategies to increase customer engagement for online retailers

The retail landscape has evolved massively: only a few years ago, retailers were producing a standardized product set for consumers who weren’t used to a large product range. But today’s retailer faces a consumer who is spoiled…

dotdigital Engagement Cloud named leader in G2’s Marketing Automation Grid

G2 rates products from the Marketing Automation category algorithmically from product reviews shared by G2 users and data aggregated from online sources and social networks. Vendors are scored for their customer satisfaction and market presence, and fall…

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