Posts by Bertie Piasecki-jarvis

Come and find us at Total Retail & Payments Expo

The Total Retail & Payments Expo has fast become Australia’s BIG show for leaders in retail, ecommerce, payments and customer engagement. Attendees and exhibitors have the ability to gain inspiration and take opportunities to network in an…

20% of Deborah Lippmann’s customers buy with one-touch email checkout

Apple’s launch of Apple pay in October 2014 was met with an element of unease with regard to security, however people have been won over by its ease of use, functionality and proven track record for security.…

Voga.com sees Black Friday/Cyber Monday weekend sales skyrocket

So as a means to help you keep ahead of the game, we’re going back to where it all kicked off: that Friday at the end of November which marks one of the most important shopping days…

dotmailer headline sponsors the Internet Retailing Awards 2015

This year, the dotmailer team was excited to take the opportunity to become both headline sponsor of the Internet Retailing Awards, as well as the sponsor of the B2B multichannel award. With brands such as, House of Fraser,…

Making the most of eCommerce Expo 2015

To help you get the best results from the event, we thought we’d help you make the best use of your time. What’s all the fuss about anyway? If you’ve been along to eCommerce Expo in previous years, you’ll…

Getting personal with Marketing Automation

For marketers, customer experience & loyalty is crucial. Businesses must engage and communicate with customers in a relevant and increasingly personal way in order to develop customer loyalty and trust. Indeed, trends show that customers relate better to content…

The building blocks for a successful B2B ecommerce strategy

The B2B ecommerce market is one of the fastest growing markets in the global economy. Many figures suggest that the market is set to grow by ‘$6.7 trillion in gross merchandise value by 2020, double the size…

Your guide to super personalizing your emails and landing pages!

So what do you exactly stand to benefit from if you super personalize your digital marketing? According to CMO, personalized emails deliver six times higher transaction rates and in-house marketers who personalize their web experiences see on…

Congratulations are in order! @tinktaylor named in top 100 entrepreneurs in the UK

Our co-founder and president, Tink Taylor, took on this burden over 16 years ago when starting the dotdigital group with his business partner Simon Bird. During this time the company has won various awards including a National…

Testing and measuring the success of your landing page

So to measure the success of your landing page is pretty simple right? From all the people who clicked through from your email, SMS, PPC advert etc. – who completed the call to action (CTA)? But how…

What does a successful landing page look like?

*Source of stat So, what does a successful landing page look like? I’ve put together my top tips for creating a landing page that will have maximum impact and get your campaigns converting. 1. Make sure it’s consistent…

13 principles for your multichannel strategy

If you haven’t had chance to read The Role of Email in Multichannel, here is one of the key takeaways from the paper: a checklist of key principles to make sure you cover all the bases: Ensure…

Lead Scoring – your 5 step checklist to success

Why do lead scoring? It helps sales prioritize leads and you know who to focus your efforts on to warm up. It also gives you insight into what marketing activities work well in the buying cycle for…

14 parts of your day job that you can automate – part 1

To be fair, we did get a bit carried away with things like using a marketing automation platform to remind us to make the team a cup of tea or coffee (we all know how important caffeine…

Using a customised ‘Sent From’ address

There are 3 simple reasons why you should use a custom ‘From Address’. Get better delivery rates Engage your recipients for better open rates Avoid bringing down your firm’s transactional email The ‘from address’ of your email…

One Of History’s Greatest Lessons For Digital Marketers Running Online Surveys

Coca Cola spent $4m and 2 years creating  ‘New Coke’, but the blind tasting research was flawed Remember how Coca Cola launched ‘New Coke’ in 1985 after blind taste tests showed that customers preferred the sweeter taste…