Posts by Beatrice Ellefsen

The real benefits of implementing a loyalty program

One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines. The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model…

8 tips for making sustainable travel choices

Folks – I forgot to pack my shampoo bar. This felt like such a small thing at the time… But when I arrived at the hotel and saw all those miniature shampoo and conditioner bottles lined up…

How to keep the conversation going post-purchase

You’ve made it through Black Friday, Cyber Monday, Singles’ Day, (maybe even Boxing Day and New Year’s sales by the time you’ve read this) and got yourself a whole lot of new customers – wohoo! With such…